Closing Thought of the Week: Do the Thing - E39 As optometrists we are the consummate preparers. We all went to high school, undergrad, and grad school to get where we are. Think of the numerous hours we spent studying the eye, exam scenarios, prep…
Office Talk: Iron Sharpens Iron - E39 It was a pretty interesting week. Dr. Hass from Owosso was interested in learning about sclerals, so we had him and his lead technician come to the office Saturday. We went over basics of sclerals, how to do a …
Closing Thought of the Week: Great Example or a Horrible Warning - E38 One of the principles I live by in regards to parenting is “you can be a great example or a horrible warning”. You are going to be one or the other. With 3 kids that…
5 Steps to Marketing Your Practice Like a Pro - E39 Death, taxes, staffing, and marketing. These are absolutes in life and business. Write them down and just plan on it. Unfortunately, marketing seems to be the first thing offices abandon when time…
Office Talk: How You Act Outside the Office Matters - E38 In this week's office talk we are going to be talking about relationships. Relationships are the lifeblood of what we do. Think about it, that's why your patients keep coming back, they have…
Closing Thought of the Week: Play the Long Game - E37 I was listening to a podcast and they started talking about ESPN broadcaster Kirk Herbstreit. The story went as such, when Herbstreit finished college he was offered a job for 70k a year or an e…
3 Unique Solutions to Glasses Issues - E38 In business and life you need to be able to adapt quickly to survive. As eye care providers, it is easy to be rigid and resist change. However; I contend that the most successful offices embrace new techno…
Office Talk: Tales of the Specialty Niche - E37 As I have conveyed via the podcast and blog the past 8 months, I have been trying to build a specialty niche for my office. I started about 2-3 years ago and I have finally settled on specialty contac…
Closing Thought of the Week: Balancing the Grind - E36 Nothing worthwhile is easy. “Success” takes hard work, effort, and more than anything your time. We affectionately refer to this as “the Grind”. As an entrepreneur this …
Staffing: The Family You Choose - E37 Today we are talking about staff. Let's be honest, they can make our lives super easy or miserable. Interestingly enough, there does not seem to be an in between! All the more reason to put time into perfecting…
Office Talk: Staff Out and Scleral Fits! - E36 There were two big things that stuck out this past week. The first was that my office manager and my second in command were out with personal commitments or sick. Now this does not seem to be that big …
5 Little Things That Will Make a Big Difference in Your Practice - E36 One of my frustrations with practice management CE, optometric management, Review of Optometry and the like is I feel that very little applies directly to me. In the world of a …
Office Talk: Staff Quizzes - E35 We recently had our monthly office meeting. I started it out with a 25 question quiz that was essentially a watered down version of our FAQ’s. I made sure to hit the big areas (phone pricing, optical protocol,…
Closing Thought of the Week: The Hedonic Treadmill - E34 Today we are going to talk about the Hedonic Treadmill of happiness. Essentially, what this says is that regardless of your situation your happiness will invariably regress back to the mean. …
The Patient Experience: Part 3 - E35 We are continuing our series on the patient experience. In part 1 we explored what happens before the patient comes into your office and part 2 was concerning the actual in-office experience. Today we are going …
Office Talk: Buy the Chair - E34 Another week has come and gone. Let me give you a brief office scenario that I am sure you have experienced in your offices. You may just have to change the pieces and parts, but I am sure this happens to some exten…
Closing Thought of the Week: Find Your Why - E33 Do you remember the days when you dreamed about having all the things you currently have in your life? Think about it. You wanted to graduate high school, college, optometry school. Check, check, che…
The Patient Experience: Part 2 - E34 Last week we discussed how the patient sees us before they come into the office. Today we are going to discuss what we need to take control of when they actually come into the office. As we saw, it takes a ton o…
Office Talk: Be My Valentine - E33 A few weeks ago was Valentine's day and given the make-up of my office (6 staff members, all female, aged 23-30), I saw this as an opportunity to connect with them and show that I appreciate all they do. As a resu…
Closing Thought of the Week: Pressure is a Privilege - E32 I heard a quote on a podcast this week and it made me think of how lucky we are to be in this amazing profession and run our own offices. The quote was “pressure is a privilege”…
The Patient Experience: Part 1 - E33 If we want to be successful as practice owners we need to run efficient business operations and be able to adapt to the world around us. The key to both is having a good sense of where you are currently and know…
Office Talk: Hiring Updates, Improving Office Efficiency, and the Power of Collaboration - E32 We had our second interview with a potential hire. The second interview is a skills assessment in which we try to present a ton of information and see ho…
Closing Thought of the Week: Be Thankful It's Not Easy - E31 As you know, I have been pursuing scleral lenses and adding that niche to my office for the past 1.5 years. Rubber has finally hit the road and I fit 5 patients and was overall incredibly…
5 Ways to Be Involved in Your Community & Grow Your Practice - E32 In order to be an active part of the community, you have to find a way to be involved. When you are just starting a practice, this is a crucial part to growing and it can be dif…