Cold Start: Training New Staff - E15 About 3 years after I opened my first office, I had the brilliant idea to open a second office. I did not, however; hire a second doctor. This turned out to be an awful decision as I was trying to be in two plac…
Closing Thought of the Week: The Flood is Coming - E14 Have you ever heard the phrase or saying “there is no single raindrop that causes the flood”? Well that is life my friends. There is no single raindrop, click bait article, pill or …
Leadership Part 2: 5 Ways to Develop Your Leaders - E15 Last week we identified the 5 traits you are looking for in staff members that will translate into great leaders in your office. These traits were as follows: they buy into your core goals, th…
Office Talk with Myopia Management - E14 In regards to the office there are 3 things I would like to share: I have too much redundancy in my office. I am sure you do as well. Taking the time to identify the redundancy and eliminating it has save…
Cold Start: Don't Re-invent the Wheel - E14 Let me make this simple, do not reinvent the wheel here. The information you need to run an office is right in front of your eyes. All your business, work, and your personal customer experiences are givin…
Closing Thought of the Week: Problem Solvers - E13 Name a business and ultimately I can tell you what they do. Go ahead, name some...Costco, your office, Burger King, Google, Amazon...What do they all do? Solve problems. We have different tactics a…
Staff Development: 5 Traits to Look For When Developing Leaders in Your Office - E14 This is going to be a 2 part post: this week is about identifying leaders in your office and next week we will discuss how to develop the leaders once you have ide…
Office Talk with Myopia Management - E13 Listen to or read the rundown for episode 6. I discuss the steps you need to take to accomplish the goals of your practice. I have been doing that currently for my own office and realized I need to attack ef…
Cold Start: 3 Tips to Keep Your Head Above Water - E13 To all my private practice doctors and future private practice doctors, I commend you. You have taken the leap and are chasing the dream of working for yourself and providing a patient experien…
Closing Thought of the Week: It's Not All About You! - E12 I was listening to a podcast about starting a business. The person being interviewed was talking about just starting out and having a friend that was already quite successful and owned many…
3 Ways to Grow Your Office You Probably Haven't Thought Of - E13 The goal of any office is to see more patients and continue to grow. How we actually grow is the “million” dollar question. Traditional marketing, social media, and email …
Myopia Management Journey - E12 As I grow my myopia management practice, certain clinical pearls and principles are developing in my treatment protocol. I will share 3 I have learned up to this point: 1. Do not prejudge a patient. Your job is to …
Cold Start: Planning for Growth with Your Staff - E12 In this week's column I want to talk about something you probably are not planning for: Growth! You are going to grow and the way you run your office will have to adjust. One of the main things …
Closing Thought of the Week: A Child's Motivation - E11 So I have 3 children, ages 4,3, and 1. I have experienced this twice before, but I am still amazed every time They begin to stand and eventually walk. My 1 year old just started standing and b…
7 Ways to Train Customer Service: The Doctor Was Great, Could Not Stand the Staff - E12 Customer Service is probably my biggest focus as a business owner. I believe it is the key to having a great business and growing your practice. I have recently…
Office Talk with Myopia Management - E11 I alluded to it earlier this week, but remember the people who got you here are not the people who will get you there. You need to be constantly training your staff and hiring the most talented people you ca…
The Cold Start: Plan for Your Future Office Now - E11 The cold start! It is such a joy to go back down memory lane and remember where it all began. If you are about to do it, in the middle of it, or finally out of the startup phase, you will unders…
Closing Thought of the Week: Don't Let One Mistake Become Two - E10 So this is not original as it comes straight from “The Art of Learning" by Joshua Waitzkin. The book was solid, but this one point has stuck with me and I wanted to share it…
Be more profitable in Optical: 5 things you need to consider NOW! - E11 Let's be honest with ourselves, in private practice we run a business. We love seeing patients and being positive influences on the communities in which we work, but we have to…
Myopia Management Journey - E10 It has been a great week and the practice is growing. We had 3 consultations this week and 3 patients decided to go into the program. After 4-6 weeks (I have lost count) we now have 5 patients in the program. If you …
Cold Start: So Many Choices, So Much Control! - E10 One of the biggest adjustments you will find after coming out of undergrad and optometry school to starting your own office is the amount of choices and control you have. Up to this point we just …
Closing Thought of the Week: Know Your Why - E9 Nothing worthwhile is easy or given to you. Invariably it takes time, effort, energy, and a lot of luck, so knowing if you are all in or not early in the process is a must. I like to say “Know t…
3 Ways to Wow Your Patients After Giving a 5 Star Exam - E10 Let's face it, we spend countless hours and dollars (marketing, hiring staff, buying equipment, etc.) in getting patients into the office and giving them a 5 star experience. We have stud…
Myopia Management Journey - E9 It was a great week. I had 2 myopia management consultations and 3 Ortho-k consults. I have 3 myopia management consultations this week. Considering I am about a month in and going live with everything, I am content w…