Optometry: The Ultimate O.D.
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
Recent Episodes
330
Nov. 5, 2026
How Do You Measure a Day That Produces No Revenue | E330
How Do You Measure a Day That Produces No Revenue | E330 Highlights from this episode: How Do You Measure a Day That Produces No Revenue (00:51) Closing Thought: What is Success? (26:50) My practice slowed down just as we had three doctor schedules to fill, and for the first time my instinct wasn’t to add more patients to my own calendar. In this episode we're talking about how I’m shifting from measuring my personal production to developing our doctors, improving optical systems, and buildin
329
Oct. 29, 2026
Three Patient Complaints That Almost Derailed My CEO Goals | E329
Three Patient Complaints That Almost Derailed My CEO Goals | E329 Highlights from this episode : Three Patient Complaints That Almost Derailed My CEO Goals (00:40) Closing Thought: It's All About Perspective (16:24) I’ve been working on developing leaders and getting out of the middle of everything, then three patient complaints made me want to walk in and take control again. In this week's episode I'm talking about how yes, those experiences were unacceptable, our practice metrics and 90-day
328
Oct. 22, 2026
Why The Gaps You Leave Will Get Filled With Someone Else’s Story | E328
Why The Gaps You Leave Will Get Filled With Someone Else’s Story | E328 Highlights from this episode: Why The Gaps You Leave Will Get Filled With Someone Else’s Story (1:16) Closing Thought: 3 Things Leaders Must Provide (22:40) I thought cross-training made complete sense until my staff pushed back, and I realized they couldn’t see the same vulnerabilities I could. In this week's episode, I share how walking through real scenarios helped my team understand the reason for building depth, and w
327
Oct. 15, 2026
What Your Practice Problems Are Trying to Teach You | E327
What Your Practice Problems Are Trying to Teach You | E327 Highlights from this episode: What Your Practice Problems Are Trying to Teach You (01:07) Closing Thought: Do More of Fewer Things (21:16) I’ve sat in rooms with incredibly successful practice owners, listened to their frustrations, and wondered how in the world they could could say they're struggling when their businesses were doing so well. Coming full circle on what I learned at Eyecare B.O.S.S. Live, I’m realizing that success gives
326
Oct. 8, 2026
Why Your Future Practice Doesn’t Need You to Know Everything | E326
Why Your Future Practice Doesn’t Need You to Know Everything | E326 Highlights from this episode: Why Your Future Practice Doesn’t Need You to Know Everything (00:54) Closing Thought: My Competitive Advantage (24:04) I don’t know how to run the bigger optometry business I want to build today, and being around successful owners at Eyeare B.O.S.S. Live helped me get more comfortable admitting that. Looking back at my own practice, I can see how hiring associates, developing a manager, and build
325
Oct. 1, 2026
What Successful Owners Mean By “Be Careful What You Wish For” | E325
What Successful Owners Mean By “Be Careful What You Wish For” | E325 Highlights from this episode: What Successful Owner s Mean By “Be Careful What You Wish For” (01:03) Closing Thought: The Early Bird & The Second Mouse (20:16) I love talking with owners who have built the kind of optometry practices I can imagine building, but lately a few of them have asked me a question I needed to hear: why do I want it? After Eyecare B.O.S.S. Live, I’ve been thinking about the calendar, responsibility, fa