Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D.

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!

Recent Episodes

317
Aug. 6, 2026

Why Confidence Comes After Action, Not Before | E317

Why Confidence Comes After Action, Not Before | E317 Highlights from this episode: Why Confidence Comes After Action, Not Before (00:41) Closing Thought: Resiliency (27:22) The longer I own a practice, the more I realize that growth has less to do with finding better strategies and more to do with becoming a better leader. In this episode, I’m sharing why confidence is built through action, how making imperfect decisions has accelerated our growth, and why waiting until you feel "ready" is one
316
July 30, 2026

Why Your Optometry Practice Feels Stuck (And How to Move Forward) | E316

Why Your Optometry Practice Feels Stuck (And How to Move Forward) | E316 Highlights from this episode: Why Your Optometry Practice Feels Stuck (And How to Move Forward) (00:49) Closing Thought: Old Habits vs. New Standards (20:01) One of the hardest lessons I’m learning as a practice owner is that the decisions that got me here aren’t always the ones that will get me where I want to go next. In this episode, I’m sharing how I’m learning to think like a CEO instead of just a doctor, why we hold
315
July 23, 2026

Belief Before Ability: The Leadership Secret Every Optometry Practice Owner Needs | E315

Belief Before Ability: The Leadership Secret Every Optometry Practice Owner Needs | E315 Highlights from this episode: Belief Before Ability: The Leadership Secret Every Optometry Practice Owner Needs (00:42) Closing Thought: Keep the Friction (20:20) One of the biggest breakthroughs I’ve had as a practice owner is realizing that people don’t become exceptional because of their skills—they become exceptional because they believe their work matters. In this episode, I’m sharing how giving ever
314
July 16, 2026

How to Create Teams That Believe in the Mission | E314

How to Create Teams That Believe in the Mission | E314 Highlights from this episode: How to Create Teams That Believe in the Mission (00:36) Closing Thought: Privilege (14:42) One of the biggest leadership lessons I’ve learned is that having a vision isn’t enough—your team has to believe it too. In this episode, I’m sharing what I took away from studying Disney CEO Bob Iger, why culture is built through repetition instead of inspiration, and how every role in your practice becomes more meanin
313
July 9, 2026

The Identity Crisis Every Growing Practice Owner Faces | E313

The Identity Crisis Every Growing Practice Owner Faces | E313 Highlights from this episode: The Identity Crisis Every Growing Practice Owner Faces (00:49) Closing Thought: Risk Not, Have Not (19:48) As my practice continues to grow, I’ve realized the hardest part isn’t adding another doctor—it’s letting go of the identity that got me here in the first place. In this episode, I’m sharing the internal battle of shifting from being the top producer to becoming a coach, mentor, and CEO, why too ma
312
July 2, 2026

The CEO's Greatest ROI: Their Thoughts | E312

The CEO's Greatest ROI: Their Thoughts | E312 Highlights from this episode: The CEO's Greatest ROI: Their Thoughts (01:11) Closing Thought: The story of two monks (24:59) One of the biggest lessons I’ve learned as a practice owner is realizing that my value isn’t measured by how many patients I see—it’s measured by the quality of the decisions I make for the business. In this episode, I’m sharing why creating space to think has become one of the highest ROI activities in my week, how stepping

Reviews

Excellent

"Exceptional content. Lots of action steps to quickly implement."

NGeyecare | Oct. 11, 2020

Dynamite

"We need more practical podcasts like this! This is loaded with actionable steps that improve life in the exam lane and as a business owner. Keep it up Dr. Lillie! Dynamite!"

NGeyecare | Sept. 24, 2021

A First Class Podcast

"Dr. Lillie truly cares about his listeners and brings information that is applicable and valuable to anyone who is in the World of Optometry!"

Texas018 | Dec. 30, 2021