You've heard the saying "LOCATION LOCATION LOCATION" right? It's absolutely accurate. Not only for what specific street your practice is on, but the town/city you're in. Does the size and opportunity align with your goals? Make sure you think it through and do some market research before you choose! Check…

The best thing you can do for yourself when starting a practice is create a vision for where you want to be in 20+ years. This is something so many practice owners skip over (me for example) but it is crucial for guiding your decisions and will ultimately make it…

Everybody wants to say they are the BEST at customer service. But are they really? What does amazing customer service look like? What if a patient shows up 30 minutes late? What if they get their new glasses and decide they absolutely hate the frame and say they never picked…

One thing you will be making a ton of decisions around when you are starting a practice is MONEY. The first thing you need to research and decide on is a bank. Find one that will work with you on making big equipment purchases, offers a line of credit, has…

Finding someone to be a mentor is not as hard as it sounds. The best mentors are often the ones that are just a few steps ahead of you, not decades. They can usually offer insight that is much more applicable and relevant to your current situation because they just…

Timecodes: 00:00 - Intro 00:50 - Run Down: Top 5 Things to Consider When Starting a Practice 24:44 - Office Talk: Upgrading the Optical! 28:01 - Closing Thought: Caring what people think In this week's episode, it's all about the 5 things that should be at the top of your…

A little bit of discipline NOW will have massive dividends down the road. One of those being a lot less regret. Be dialed in on the seemingly small things now, have a little delayed gratification, and be amazed at the different place you find yourself in a few year! Check…

If you aren't staying on top of your practice, complacency is going to creep in and you'll find yourself asleep at the wheel. And, that is just the opening another practitioner needs to come in and take a piece of your pie! Check out the full episode here 👉 https://youtu.be/2VFy4JjcYvk…

We are blessed to live in a time where we have an entire world of information at our fingertips. This means there is great opportunity out there... but if you aren't actually DOING the stuff you are listening to/reading/watching, you haven't learned a darn thing. Doing. Trying. Failing. Succeeding. These…

Don’t get complacent my friends. As soon as you get comfortable and take your eye off the ball, you are opening yourself up to competition coming in. Check out the full episode at 👉 https://youtube.com/shorts/KYXaANl6nMQ?feature=share #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up…

Hindsight is 20/20. Don't put yourself in a position where you're looking back 10 years from now and kicking yourself for not making a move when you had the chance. Don't let opportunities pass you by. Check out the full episode at 👉 https://youtu.be/2VFy4JjcYvk #theultimateod #optometrypodcast #theultimateodpodcast Join in the…

Timecodes: 00:00 - Intro 00:48 - Run Down: Taking advantage of opportunities when they arise 16:35 - Office Talk: Adding staff & a Virtual Assistant 21:18 - Closing Thought: Dreaming vs. Doing & Failing In this week's episode we are talking about making the most of opportunities that come your…

To set your staff up for success, you need to give them a well laid out plan. That is what we walk through on this episode. You will create a one page document that will have everything your team needs to know about why you are there and what you…

You want your staff to be able to sell better? They need to be able to understand the problem from the patient's perspective better than ANYONE else and be able to articulate it clearly and simply. If you can explain a patient's problem better than they can? They are going…

As the saying goes, show me your calendar and I'll show you what you value. You will spend time on things that are important to you and that you enjoy. What are those things in your practice? What do you find yourself doing when you're not with a patient? Figure…

You will be hard pressed to find someone more knowledgable and committed to spreading the word about your office than your staff. To do that however, they need to know what their mission is. A muddy or undefined objective will never spread the way you want. In fact it will…

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal…

To make selling second nature, your staff needs to know what complaints/issues/etc they're looking for. It has to be so engrained in them that if they were to hear it in just casual conversation somewhere, they immediately and without thought go into their explanation! Check out the full episode here…

Timecodes: 00:00 - Intro 00:54 - Run Down: How to increase sales without selling 20:45 - Office Talk: Culture and the straw that stirs the drink 23:39 - Closing Thought: Lessons from a donkey In this week's episode we are picking up from Episode 164 with part 2! Learn how…

Creating a viable vision is not a quick and easy task. It is a process. It's a living, breathing, and adapting organism. It has taken me several years to finally get clarity on what and where the next move is and it's STILL being adjusted. And that's ok! Give yourself…

In this week’s nugget it’s all about delegating. You want grow? You can’t be doing the same things you’ve always been doing. Your focus is needed elsewhere and it’s time to pass the torch on some of the other tasks. However, this is much easier said than done. It can…

When things aren't feeling right, you're miserable, or just don't feel complete, it's time for the next move. This is where the knowing what energizes you comes into play as well as some trial and error. If you haven't branched out and tried some things, you may not have any…

What do you feel like going into the week Monday morning? Are you excited? Energized? Or is it more a feeling of dread and being drained? If it's the later, you need to start looking at what you are doing. Find what energizes you and do that thing! Obviously there…

Timecodes: 00:00 - Intro 00:37 - Run Down: How to increase sales without selling 16:26 - Office Talk: Personal experience with new PCP 22:31 - Closing Thought: It's going to be okay In this week's episode we are talking about laying the foundation for a staff that sells like crazy…