Videos

April 16, 2026

Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive | E301

Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive | E301

Timecodes: 00:00 - Intro 00:45 - Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive 21:48 - Closing Thought: Conquering the World In this episode, I’m working through something that’s been hitting me hard lately—are we actually building something scalable, or just chasing the feeling of growth? There's a difference…

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April 9, 2026

Sprint vs Sustain: How Smart ODs Scale Without Burning Out | E300

Sprint vs Sustain: How Smart ODs Scale Without Burning Out | E300

Timecodes: 00:00 - Intro 00:58 - Sprint vs. Sustain: How Smart ODs Scale Without Burning Out 25:35 - Closing Thought: The courage of leadership In this episode, I challenge you to take a hard look at where you’re at as a practice owner—are you truly progressing, or just coasting and…

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April 2, 2026

Private Practice Growth: Turning a Specialty Into a Revenue Driver | E299

Private Practice Growth: Turning a Specialty Into a Revenue Driver | E299

Timecodes: 00:00 - Intro 00:50 - Private Practice Growth: Turning a Specialty Into a Revenue Driver 25:55 - Closing Thought: Learning to Swim (25:55) I’ve been on this journey of focusing purely on clinical care to really thinking like a CEO, and in this episode I break down how that…

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March 26, 2026

The Secret to Growing Your Optometry Practice: Empower Your Team | E298

The Secret to Growing Your Optometry Practice: Empower Your Team | E298

Timecodes: 00:00 - Intro 00:50 - The Secret to Growing Your Optometry Practice: Empower Your Team 20:44 - Closing Thought: 5 Magnetic Affirmations In this week's episode, we're diving into the real shift that has to happen if you want to go from being a great clinician to an extraordinary…

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March 19, 2026

Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297

Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297

Timecodes: 00:00 - Intro 1:00 - Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice 21:34 - Closing Thought: The life you want In this week's episode, we dive into the difference between being an amazing doctor and becoming an extraordinary one. Early in my career, I thought…

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March 12, 2026

Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296

Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296

Timecodes: 00:00 - Intro 00:37 - Stop Being the Hero Doctor: Build a Practice That Runs Without You 23:09 - Closing Thought: When the medicine shows up In this episode, I’m sharing the mindset shift that’s pushing me from being the hero doctor in my practice to becoming the CEO…

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March 5, 2026

Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices | E295

Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices | E295

Timecodes: 00:00 - Intro 00:53 - Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices 30:11 - Closing Thought: If Today Were Your Last Day... In this week's episode, we are walking through my journey from being a talent-driven optometrist to thinking like a true CEO…

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Feb. 26, 2026

How to Differentiate Your Optometry Practice in a Crowded Market | E294

How to Differentiate Your Optometry Practice in a Crowded Market | E294

Timecodes: 00:00 - Intro 00:46 - How to Differentiate Your Optometry Practice in a Crowded Market 24:04 - Closing Thought: Living in the Present In this episode, I dive deeper into why your elevator pitch matters and how clarity in your vision is the key to building a scalable, successful…

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Feb. 19, 2026

The Power of the Elevator Pitch | E293

The Power of the Elevator Pitch | E293

Timecodes: 00:00 - Intro 00:38 - The Power of the Elevator Pitch 28:48 - Closing Thought: Calm during the storm In this episode, we are breaking down why every private practice owner needs a clear CEO elevator pitch if they truly want to grow and scale their practice. I share…

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Feb. 12, 2026

Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292

Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292

Timecodes: 00:00 - Intro 01:01 - Failure, Fear, and Growth: A New Way to Think About Running Your Practice 21:50 - Closing Thought: 4 Life Lessons In this week's episode, I dive into why most “failure” in optometry isn’t financially the way you'd think and how the identity you choose…

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Feb. 5, 2026

Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291

Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291

Timecodes: 00:00 - Intro 01:01 - Rest Isn’t a Reward: The Secret to Sustainable Practice Growth 21:20 - Closing Thought: Embracing Everything In this episode, I share the mindset shift that completely changed how I run my practice—from being stuck in the exam room out of guilt to finally stepping…

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Jan. 29, 2026

Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner | E290

Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner | E290

Timecodes: 00:00 - Intro 00:46 - Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner Closing Thought: The Blind Man's Stick (26:57) In this week's episode, we are breaking down why your attention is the most valuable resource you have as a practice owner and how learning to control…

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Jan. 22, 2026

Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289

Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289

Timecodes: 00:00 - Intro 01:09 - Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice 24:40 - Closing Thought: Multi-Practice Insights from ⁠The Power Hour⁠ If you’re thinking about starting a specialty clinic, this episode is my honest, no-fluff take on what I’d do differently knowing what…

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Jan. 15, 2026

Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288

Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288

Timecodes: 00:00 - Intro 00:53 - Operator vs CEO: The Mindset Shift Every Practice Owner Must Make 24:06 - Closing Thought: Intentionality When I started my practice as a cold start, I was the business and for a long time I stayed stuck in that operator mindset without realizing it.…

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Jan. 8, 2026

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry E287

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry E287

Timecodes: 00:00 - Intro 00:38 - Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry 27:59 - Closing Thought: The problem with hard workers In this week's episode, I’m calling it like it is: your goals for 2026 are probably garbage. And it’s not because goals are bad,…

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Jan. 1, 2026

The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286

The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286

Timecodes: 00:00 - Intro 00:50 - The Power of Specialization in Optometry: Stop Doing More to Grow Faster 28:25 - Closing Thought: The Hawthorne Effect (28:25) In this week's episode, I’m talking straight to private practice owners about why simplifying your practice is actually the hardest—and most profitable—thing you’ll ever…

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Dec. 18, 2025

What “Scaling” Really Means for Private Practice Optometrists | E284

What “Scaling” Really Means for Private Practice Optometrists | E284

Timecodes: 00:00 - Intro 01:03 - What “Scaling” Really Means for Private Practice Optometrists 22:37 - Closing Thought: Being the "BEST" vs. Being "BETTER" In this week's episode I’m breaking down what scaling really means for private practice owners—and why it doesn’t have to mean more locations or a bigger…

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Dec. 11, 2025

The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283

The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283

Timecodes: 00:00 - Intro 00:54 - The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists 31:07 - Closing Thought: Keeping Your Conviction In this episode, we are diving into what it really means to step into the CEO role of your practice and why this mindset shift has completely…

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Dec. 4, 2025

From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282

From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282

Timecodes: 00:00 - Intro 00:47 - From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet 12:05 - Closing Thought: Blueprint for Success In this episode, I’m sharing the exact steps I’m taking right now to grow both my primary care practice and Rejuvenation Dry Eye Center—from…

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Nov. 27, 2025

Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281

Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281

Timecodes: 00:00 - Intro 00:53 - Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting 20:34 - Closing Thought: The work begins when the motivation ends In this episode, I break down my biggest takeaways from my latest P3 meeting and what it really means to grow when the…

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Nov. 20, 2025

The #1 Mistake Holding Private Practice ODs Back | E280

The #1 Mistake Holding Private Practice ODs Back | E280

Timecodes: 00:00 - Intro 00:49 - The #1 Mistake Holding Private Practice ODs Back 13:55 - Closing Thought: Facing the Pain In this episode we are talking about the biggest mistake I believe most ODs make when trying to grow a private practice: staying buried in the exam room. For…

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Nov. 13, 2025

5 Game-Changing Questions to Transform Your Optometry Practice | E279

5 Game-Changing Questions to Transform Your Optometry Practice | E279

Timecodes: 00:00 - Intro 00:49 - 5 Game-Changing Questions to Transform Your Optometry Practice 22:06 - Closing Thought: What is the cost of staying right where you are? In this episode, I share the five key questions every private practice owner should be asking themselves—and their team—as we close out…

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Nov. 6, 2025

The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278

The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278

Timecodes: 00:44 - The Business of Optometry: Culture, Systems, and the Freedom to Step Back 16:57 - Closing Thought: Finding your passion In this episode, we are talking about what it really means to become the CEO of your practice—not just the doctor seeing patients day to day. Stepping out…

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Oct. 30, 2025

The Power of Evolution: Designing the Life and Practice You Actually Want | E277

The Power of Evolution: Designing the Life and Practice You Actually Want | E277

Timecodes: 00:00 - Intro 00:36 - The Power of Evolution: Designing the Life and Practice You Actually Want 17:21 - Closing Thought: Create In this episode, we are talking about evolving as a private practice owner. After 14 years of building my practice from the ground up, I’m learning how…

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