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Closing Thought of the Week: Do the Thing - E39 As optometrists we are the consummate preparers. We all went to high school, undergrad, and grad school to get where we are. Think of the numerous hours we spent studying the eye, exam scenarios, prep…

Office Talk: Iron Sharpens Iron - E39 It was a pretty interesting week. Dr. Hass from Owosso was interested in learning about sclerals, so we had him and his lead technician come to the office Saturday. We went over basics of sclerals, how to do a …

Closing Thought of the Week: Great Example or a Horrible Warning - E38 One of the principles I live by in regards to parenting is “you can be a great example or a horrible warning”. You are going to be one or the other. With 3 kids that…

5 Steps to Marketing Your Practice Like a Pro - E39 Death, taxes, staffing, and marketing. These are absolutes in life and business. Write them down and just plan on it. Unfortunately, marketing seems to be the first thing offices abandon when time…

Office Talk: How You Act Outside the Office Matters - E38 In this week's office talk we are going to be talking about relationships. Relationships are the lifeblood of what we do. Think about it, that's why your patients keep coming back, they have…

Closing Thought of the Week: Play the Long Game - E37 I was listening to a podcast and they started talking about ESPN broadcaster Kirk Herbstreit. The story went as such, when Herbstreit finished college he was offered a job for 70k a year or an e…

3 Unique Solutions to Glasses Issues - E38 In business and life you need to be able to adapt quickly to survive. As eye care providers, it is easy to be rigid and resist change. However; I contend that the most successful offices embrace new techno…

Office Talk: Tales of the Specialty Niche - E37 As I have conveyed via the podcast and blog the past 8 months, I have been trying to build a specialty niche for my office. I started about 2-3 years ago and I have finally settled on specialty contac…

Closing Thought of the Week: Balancing the Grind - E36 Nothing worthwhile is easy. “Success” takes hard work, effort, and more than anything your time. We affectionately refer to this as “the Grind”. As an entrepreneur this …

Staffing: The Family You Choose - E37 Today we are talking about staff. Let's be honest, they can make our lives super easy or miserable. Interestingly enough, there does not seem to be an in between! All the more reason to put time into perfecting…