Cold Start: Let's Talk About the Toys - E22 You know hot it is in optometry school. You are in clinic and have access to any test you want. Whether or not the patient can pay is an afterthought and the clinic has all the coolest new toys and latest…
Closing Thought of the Week: The Time to Invest is NOW! - E21 A lesson that every financial advisor will try to teach you is that the best time to invest was yesterday and the second best time is TODAY. I tend to agree with them, but think that we …
3 End-of-Year Things You NEED to Be Doing - E22 It's the end of the year and I am going through my normal checklist. The way I see it, there are 3 things every private practice owner should be doing at this time to end the year right and prepare fo…
Office Talk: Growing in the Slow Times - E21 In Michigan we are on a 3 week “pause”, yet we are allowed to be open and provide care. When we had the initial lockdown in March, I was so distracted that the millions of things I had to wor…
Cold Start: Throwback to Pre-Optometry Me - E21 I met with a pre-optometry student last week and it was amazing how cyclical life can be. You remember those days. You wanted to be an eye doctor so bad and had a million questions of how to do it and…
Rundown: 3 Ways to Simplify Optical and Increase Revenue - E21 I recently interviewed a potential employee and she was my inspiration for this post. She was currently working at a neighboring office and I asked her what her favorite part of the job…
Closing Thought of the Week: Endurance - E19 It has been another week of work my friends and thankfully we made it through. As a result, I wanted to share some insight I was made aware of earlier this week and that is that as business owners, optom…
Office Talk: Take Advantage of Slow - E19 Now more than ever, we need to be operating at maximum efficiency. That means your staff has to pull their weight and know their roles. If you are a little slow, I implore you to take the time and invest in…
Leadership in Crisis - E19 In Michigan Covid cases are spiking again and my schedule was a little less busy than the weeks previous. That being said, I talked to a few of my colleagues and they are going through the same thing. It may not help our …
Closing Thought of the Week: The Glass Half Full - E18 If you look around the world the past few months, heck the past week, do you feel any sense of certainty in what tomorrow is going to bring? I am right there with you, but I will tell you this,…
5 Keys to Incredible Customer Service - E19 In case you were wondering, we are in a profession that is dependent on patients and the majority of optometrists are not referral clinics. That means we need to not only provide state of the art eye care…
Myopia Management Journey - E18 In regards to myopia management, I would merely advise you to not overthink the room. Atropine and soft contacts are no different than anything you are doing currently. Orthokeratology is a little unique, but if you …
Cold Start: Have a Vision - E18 Ok, I want you to close your eyes and imagine your brand new office. What does it look like when you walk in the front door? How many frames do you have in your optical and how are the frames organized? Where is the …
Closing Thought of the Week: Money for Time - E17 There were 2 statements I heard this week that resonated with me. 1. You will stop caring what people think of you when you realize how little they do. 2. We give up time to make money when we shoul…
3 Opportunities for Growth Even in a Pandemic - E18 I am always trying to find opportunities and ways to expand and grow my office. I feel that even during a pandemic, this is no exception. Moreover, I feel the pandemic has actually given us a chan…
Office Talk + Myopia Management - E17 I went to see my primary care doctor for a yearly physical this week and I always use the experience to try to improve my office, get new ideas for flow and patient care. This visit did not disappoint. 3 things…
Cold Start: Choosing A Good EHR - E17 So you want to start an office? It will be worth all the effort, but you need to focus on what matters and not get lost in all the noise that is going to surround you. For example, when I started, I was the onl…
Closing Thought of the Week: To Make it Big, Take Big Risks - E16 I am currently reading a biography about Elon Musk and found out that after he sold his first business he made 22 million dollars. Think about that. What would you do with that payda…
5 Clinical Pearls to Grow Your Contact Lens Practice - E17 Grow with Contact Lenses You want to grow your office, right? In an effort to do this we look far and wide exploring new frame lines, pieces of equipment, or adding a niche to our services…
Office Talk with Myopia Management - E16 Another week has come and gone and the office is as busy as ever. The things that have stuck out with me this week is the importance of feedback and the need to be flexible in regards to myopia management. …
Cold Start: Know Who You Are - E16 Do you follow college or pro athletics? If yes, this will be intuitive to you, and if not let me explain the point I want to make. In college or professional sports, the head coaching position is not an entry leve…
Closing Thought of the Week: You Are Doing Something Wrong - E15 If I asked you what you knew to be true 10 years ago that you had totally changed your mindset and beliefs on, how long would your list be? Do you think 10 years from now it will be t…
5 Principles to Follow When Marketing Your Office - E16 I am going to be honest, I really love this aspect of my office. I find that it is fun and a welcome distraction from the day to day operations of the office. I feel that marketing is an absol…
Office Talk with Myopia Management - E15 Office Talk I am not sure what has gotten into me as of late, but I have a huge sense of urgency to update and improve the office. I am re-evaluating all of our processes and procedures trying to eliminate …