Videos

Nov. 1, 2023

Utilizing Loom | E172 SHORT 4

Loom has been an incredible asset to our practice not only in creating effective training modules for new staff members, but also for documenting SOPs for our current ones. People are so used to watching videos to learn something, it just makes sense to bring that into our world as…

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Oct. 30, 2023

Skype in Your Practice | E172 SHORT 3

In the Zoom-crazed world we live in, it may seem crazy that we are just getting around to using some of these technologies in our practices. Skype has been an amazing addition to our practice! Not only is it an incredible useful tool with our Virtual Assistant but it has…

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Oct. 30, 2023

Enjoy the Journey | Ultimate O.D. Nugget

Why run the race if you don't enjoy the journey? If you aren't enjoying the journey, you will never be satisfied with the destination. The destination is never as world-shaking as you want to believe so enjoy the path you're on now. #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and…

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Oct. 28, 2023

Employing Virtual Assistants | E172 SHORT 2

All this stuff going around about how amazing virtual assistants are... it's not just hype, my friends. It has been an honest to goodness game changer in my practice the past couple months! We are continuously blown away by what they are able to do and the amount of time…

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Oct. 26, 2023

3 Things That Have Radically Changed My Practice in the Last 2 Months - E172

Timecodes: 00:00 - Intro 00:52 - Run Down: 3 Things that have radically changed my practice in the last 2 months 14:36 - Office Talk: Study, Read, Lead, & Exercise 20:00 - Closing Thought: Yesterday you said "Tomorrow" In this week's episode we are talking about 3 pivotal changes I…

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Oct. 26, 2023

Part Time Won't Cut It | E172 SHORT 1

Excellence is not a part time gig. If you want to truly be exceptional at something it's going to require time and sacrifice. Go 👏 All 👏 In 👏 Check out the full episode at 👉 https://youtu.be/xbaLs8mU6YE #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to…

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Oct. 25, 2023

Efficiency vs. More Staff | E171 SHORT 4

Initially I thought I needed more staff to get everything done. Then, having several staff members out at once, I was able to see how many inefficiencies we had because all the core work was still getting done with 75% of the staff gone! 🤯 Check out the full episode…

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Oct. 24, 2023

Divide & Conquer | E171 SHORT 3

Get more specific in your job roles. Make an org chart to help organize and assign duties to each of your practice positions. Shoot me a message if you would like to see how I set mine up! Check out the full episode here 👉 https://youtu.be/Qm7-0hsJpPQ #theultimateod #optometrypodcast #theultimateodpodcast Join…

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Oct. 23, 2023

Becoming a "YES" Office | Ultimate O.D. Nugget

How can you make every answer you give a positive one? No one likes being told "no" so let's find a way that makes us able to say "yes"! For example, a patient asks for a Saturday appointment when you are not open on Saturdays. You could answer "absolutely! If…

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Oct. 21, 2023

Problems with Cross Training | E171 SHORT 2

#theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go.…

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Oct. 20, 2023

Private Practice is Hard | E171 SHORT 1

#theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go.…

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Oct. 19, 2023

Private Practice is Not For the Faint of Heart | E171

#theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go.…

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Oct. 18, 2023

Operating with Intention | E170 SHORT 4

If you want to make the biggest impact on the trajectory of your practice, do this one thing: make all your decisions INTENTIONALLY in accordance with your vivid vision. That's it. Check out the full episode here 👉 https://youtu.be/S-AzkIC-XLA #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the…

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Oct. 17, 2023

What's Your Motivation? | E170 SHORT 3

You choose how your motivations affect you. Money, Power, Fame, and Pleasure. They can be used for good or they can be used for evil. Keep your compass straight and use those motivators to propel you to success. Check out the full episode here 👉 https://youtu.be/S-AzkIC-XLA #theultimateod #optometrypodcast #theultimateodpodcast Join…

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Oct. 16, 2023

Addition vs. Subtraction in Life | Ultimate O.D. Nugget

The west tends to gravitate towards adding things to increase happiness/success/etc. The east is the opposite. Their approach is taking things away to get to your goal. Exclusively operating one way is probably not the answer but a combination of both might be. What have you found that works for…

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Oct. 14, 2023

Excited for the Journey | E170 SHORT 2

There are always new and shiny things that you can implement in your journey. Each one of these things can be an incredible addition or it can be a horrible nightmare. The point is enjoying the journey through it all and making the most of it! Check out the full…

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Oct. 13, 2023

The Beauty of the Off-Season | E170 SHORT 1

In the athletic world, the off-season is just as important as the actual game season. How you prepare and spend your time outside the game determines how the game is played. To truly enjoy playing the sport, you better enjoy/appreciate the practice. This is an example of enjoying the journey,…

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Oct. 12, 2023

How to Enjoy the Journey, Not Just the Destination | E170

Timecodes: 00:00 - Intro 00:54 - Run Down: How to enjoy the journey, not just the destination 15:29 - Office Talk: Progress on new building! 20:08 - Closing Thought: Empty canvas or Jade stone? In this episode we are talking about what it takes to actually enjoy success. Success is…

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Oct. 11, 2023

Finish Strong! | E169 SHORT 4

When the end of the year rolls around, it is SO TEMPTING to see that money in the bank and go blow it on some random piece of equipment. The issue is if it's not well thought out and just a knee jerk purchase with no real plan for implementation,…

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Oct. 10, 2023

Highest Cost Provider | E169 SHORT 3

There's nothing wrong with being the most expensive!💲You just better provide the value and quality to match! Check out the full episode here 👉 https://youtu.be/2vnEWdHYVE4 #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For…

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Oct. 9, 2023

Eliciting Emotion | Ultimate O.D. Nugget

If you want to sell something, have someone be bought in, etc. you NEED to get them to experience some kind of emotion: Love, hate, excitement, fear... something. If you are passionate about what you're talking about, that is going to come through and bring emotion out of the person…

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Oct. 7, 2023

Quality of Patients | E169 SHORT 2

What kind of patients do you want to build your office with? Whether we like it or not, how we set our prices does affect (to a point) the type of people we get as patients. As a cold start doc fresh out of school, I started out having the…

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Oct. 6, 2023

The Problem with Cheap | E169 SHORT 1

Whether we like it or not, how we set our prices does affect (to a point) the type of people we get as patients. As a cold start doc fresh out of school, I made the mistake of having the lowest priced exams of anyone. This attracted people who were…

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Oct. 5, 2023

The Benefits of Charging What You're Worth - E169

Timecodes: 00:00 - Intro 00:30 - Run Down: The Benefits of Charging What You're Worth 23:01 - Office Talk: Lessons from running lean 27:08 - Closing Thought: Have more or want less In this week’s Run Down we are talking about the somewhat debated practice of charging what you are…

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