Cold Start: 3 Tips to Make Your Practice Grow - E9 In this week's post I want to explore ways for a cold start to grow. Think about it, you are creating something out of nothing and well you have a whole lot of NOTHING at the beginning. There will …
Closing Thought of the Week: RELAX! - E8 As practice owners we have ingrained in our minds: the harder we work, the more successful we will be. Tell me I’m wrong. Furthermore, this is not unique to Optometrists. Look at the number of professi…
Finding The Employee of Your Dreams - E9 The past few weeks we have been discussing staff and I am going to continue that this week. I always feel there are two important aspects to staffing. 1) getting the right people on the bus 2) putting them i…
Myopia Management Journey - E8 It was another week of learning when it came to myopia management. There 3 areas I will focus on: When it comes to your Ortho-K patients, Topography is absolutely essential in managing the therapy. Art Optical put on…
Cold Start: Managed Care - E8 This one is for all my new practice owners or future practice owners, let's talk about managed care vision plans. When I started, I asked anyone and everyone if I should take this insurance or that insurance. You read …
Closing Thought of the Week: Greatness Out of the Chaos - E7 2020 has been crazy. Do you ever sit back and think we are in the most bizarre times ever? That there is no way to grow or try anything new because we lack so much control? I do not blame…
Top 5 Ways to Limit Staff Turnover - E8 In episode 7 we discussed the office meeting. I love using that as a way to get the whole team on the same page and instill the core values of the office. Today I want to continue talking about staff but at a…
Myopia Management Journey - E7 Next week I will recap my first myopia management patient’s dispensing appointment, day 1 visit, and their 1 week visit. I am still waiting for the week 1 visit, so stay tuned. Something new this week is a shif…
The Cold Start: Scheduling 101 - E7 In this week's Cold Start, I am going to give you some tips for scheduling when you are growing your practice. To be honest, I had to learn these the hard way and look back wondering what the heck I was thinking!…
Closing Thought of the Week: You Find What You Look For - E5 One of my wise professors told me: We see what we look for, we look for what we know, you better know everything. You look for a yellow car, you see a yellow car. Have you ever noticed th…
Managing Your Staff: The Office Meeting - E7 Let's be honest, one of the hardest things a private practice owner has to deal with is managing staff. Despite what we may think we cannot function without our staff, so we need them to be really good a…
Myopia Management Journey - E6 Ready. Fire. Aim! This is the battle I think we all fight when we first start something new. To get good you have to get your hands dirty and that means jumping off the cliff and learning to fly on the way down. I hav…
The Cold Start: Frame Inventory Tips! - E6 Let's be honest my friends, when we get out of school we are good doctors, yeah we need a little more experience, but personally I felt confident and comfortable in the exam room. I did not, however; know …
Closing Thought of the Week: Maybe Don't Burn the Ships - E6 I am going to end your week with a little story. Let me paint you a picture here. I had just graduated and decided to start my office. I made my hires and was going to train my new staff …
5 Steps To Get What you Want & Grow Your Practice - E6 One of the biggest hurdles a new practice owner must face is learning how to handle being in charge of more than just themselves. The days of merely seeing patients, filling out chart notes…
My Myopia Management Journey - E5 This was a relatively calm week. The things that jumped out to me were 1. Myopia Management is going to be big. See Coopervisions acquisition of GP specialist. All the big industry names are going all in and invest…
Pearls from the August 2020 Issue of Optometric Management - E5 Review of ‘MOVE THE MIDDLE’ by April Jasper, OD, FAAO This article spoke to me. I have been really trying to focus on my staff and getting the most out of them. In t…
Closing Thought of the Week: Are You Living in the Grey? - E4 Let's be honest, we are all clinicians and we have gotten to the point where we are at by studying textbooks and research articles and passing tests. In our worlds, a + b = c. We like te…
Are You Doing These 3 Things to Build Your Brand? - E5 Last week we discussed the non-verbal ways you can build your brand. This included internal marketing, decor, lighting, having a statement piece, and synergy of your office. I like to think of …
Myopia Management Journey - E4 Dimple Veiling on a First Day Follow-up This was an incredibly fun and educational week for me in my quest to start a myopia management clinic and become a bonafide “expert” in the field. One step at a ti…
Optometry In the News This week I looked over the July issue of Contact Lens Spectrum, their annual dry eye issue. We are inundated with dry eye treatment and therapies, so I will not bore you with the mundane. I did however run across a few articl…
This Week's Closing Thought: An Overnight Success in Optometry is 10 Years As I look back on the past 9 years, from graduation, opening and office, to starting my own myopia management niche, I am reminded of the wise words of the Optometry Godfath…
How To Communicate Your Brand Without Saying a Word You cannot get away from it. Everywhere we go, we are being marketed to. Now you may not even realize it, and you may not classify it as marketing, but there is a nonverbal communication that we a…
Myopia Management Journey - E3 It was a crazy, but exciting week. I honestly have not been so motivated to learn/master something since I opened the office. I have done a ton of research, did a full consultation, ordered CRT retainers for a patient…