Episodes

3 Ways to Simplify Optical and Increase Revenue - E21 Highlights from this episode: 3 Ways to Simplify Optical and Increase Revenue (00:51) Cold Start: Take-aways from a Pre-Optometry student (13:55) Office Talk: Growing in the slow times (22:47) When things are complicated, people/customers/patients tend to shy away from them. Your optical is no different. Keeping it simple and easy is the way to ensure both your staff and your patients have a great experience and stick around. This week I give...

3 Ways to Recharge (Thanksgiving Special) - E20 *Apologies for the poor audio quality in this episode* Highlights from this episode: 3 Ways to Recharge (00:50) Office Talk: Exotic Animals (6:35) This episode is a little different than our normal content for Thanksgiving but I still had some good things to share. Please excuse the poor audio. There were some issues during recording but we will be back to normal next week. When you get time off for holidays, vacation, etc., make sure you take adva...

5 Keys to Incredible Customer Service - E19 Highlights of this episode: 5 Keys to Incredible Customer Service (00:45) Office Talk/CRT Compliance (20:42) We all have had a time where we received poor customer service somewhere. How did that effect your purchasing behavior going forward? Did you ever go back there again? The same is true with our practices. If someone has a bad experience, it is NOT hard for them to go somewhere else and take their money, family, and referrals with them. In this e...

3 Opportunities for Growth (Even in a Pandemic) - E18 Highlights from this episode: 3 Opportunities for Growth (Even in a Pandemic) (00:47) Cold Start: Have a Vision (13:18) Office Talk + Myopia Management (20:45) It would be easy in the uncertainty and chaos of a pandemic to pump the breaks and postpone any new projects, etc. However, I believe this is STILL a good time for growth! In this episode I give you 3 great opportunities we have RIGHT NOW to grow our practices. (00:47) You want to get ...

5 Clinical Pearls to Grow Your Contact Lens Practice - E17 Highlights from this episode: 5 Clinical Pearls to Grow Your Contact Lens Practice (00:56) Cold Start: Choose Your EHR Wisely! (17:18) Office Talk + Myopia Management (22:20) Contact lenses are a critical part of a healthy practice in normal times and even more so in the day and age of masks. In this segment I cover why contact lenses are the bloodlines of your office and how to maximize their use and place in your office. Don't let this...

5 Principles to Follow When Marketing Your Office - E16 Highlights from this episode: 5 Principles to Follow When Marketing Your Office (00:58) Cold Start: Know Who You Are (10:56:) Office Talk + Myopia Management (14:15) Marketing is something I actually really enjoy in my practice. When done well, it is invaluable to your office and it's growth. When done poorly, it can be a big waste of time and money. In this segment I lay out 5 principles to make your marketing work for you and set you on t...

5 Ways to Develop Your Leaders - E15 Highlights from this episode: 5 Ways to Develop Your Leaders (00:47) Cold Start: Getting New Staff Up to Speed Fast! (16:07) Office Talk + Myopia Management Journey (21:47) The Run Down this week is Part 2 of last week's episode (5 Traits to Look For When Developing Leaders in Your Office - E14). So, you've identified your leaders, now you need to develop them! This is not a quick and easy job my friends. It takes a lot of time, energy, and effort on your pa...

5 Traits to Look For When Developing Leaders in Your Office - E14 Highlights from this episode: 5 Traits to Look for When Developing Leaders in Your Office (00:47) Cold Start: Don't Reinvent the Wheel (17:52) Office Talk + Myopia Management: Office Upgrades! (22:32) You need leaders in your office, right? They are your hands and feet when it comes to creating a unified, cohesive office. The trick is, how do you identify the best person for the job?! Well, here are 𝟓 𝐓𝐫𝐚𝐢𝐭𝐬 𝐭𝐨 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫 that will ...

3 Ways To Grow Your Office That You Probably Haven't Thought Of - E13 Highlights from this Episode: 3 Ways to Grow Your Office That You Probably Haven't Thought Of (00:52) Cold Start: Tips To Keep Above Water Mentally (11:56) Office Upgrades + Myopia Management Journey (15:09) The goal of any office is to see more patients and continue to grow. How we actually grow is the “million” dollar question. Traditional marketing, social media, and email blasts are popular topics on the blogs and busines...

7 Ways to Train Customer Service - The Doctor Was Great, Could Not Stand The Staff - E12 Highlights From This Episode: 7 Ways To Train Customer Service (00:42) Cold Start: How To Prepare for Growth (18:07) Office Talk/ Myopia Management Journey (22:47) We all know in our heads how important customer service is, but are we really living it out and training our staff how to treat our patients the way we want? This is CRUCIAL to making your office culture one of legitimate patient care and it all s...

Be More Profitable in Optical: 5 Things You Need to Consider NOW! - E11 Highlights from this episode: Be More Profitable in Optical: 5 Things You Need to Consider NOW! (00:50) Cold Start: No room for pride here! (13:01) Myopia Management Journey: Utilizing Your Resources (19:03) Optical is a HUGE part of your office both in revenue and cost so you better treat it as such! In this episode Cash is king so the better you can control how you spend it on your inventory, the healthier you will be. I...

3 Ways to Wow Your Patients After Giving a 5 Star Exam - E10 Highlights From This Episode: 3 Ways to Wow Your Patients After Giving a 5 Star Exam (00:40) Cold Start: So Many Choices and Control! (08:27) My Myopia Management Journey (16:40) Regardless of all the time, sweat, and tears we put into becoming great doctors who give great exams, your work is NOT done once the exam is completed my friends. That's only half the battle! Let me share how the way you handle the handoff, dispense, and foll...

7 Steps to Finding the Employee of Your Dreams - E9 Highlights from this episode: 7 Steps to Finding the Employee of Your Dreams (00:40) The Cold Start: 3 Tips to Amazing Growth (09:43) My Myopia Management Journey (17:40) When it comes to staffing, I feel like we are forever searching for that diamond in the rough. That PERFECT staff member, right? Well, over the years I have come up with 7 key steps to make that search way easier. This is a MUST LISTEN segment for anyone running a practice! (...

Top 5 Ways to Limit Staff Turnover - E8 Highlights of this episode: Top 5 Ways to Limit Staff Turnover - (00:37) Cold Start: Managed Care Plans - (12:45) Myopia Management Journey - (16:50) What's one of the WORST things about staffing? TURNOVER! Sometimes there's really nothing you could have done but other times, we make one of these classic mistakes. In this episode I share the Top 5 Ways to Limit Staff Turnover that I have learned over the years. (00:37) Managed care is tough. Do you take it...

Managing Your Staff: The Office Meeting - E7 Highlights from this episode: Managing Your Staff: The Office Meeting (00:53) Cold Start Scheduling (11:06) My Myopia Management Journey (17:20) There's "managing" and then there's "managing well". There's a HUGE difference from the staff's perspective. The office meeting is a great place to start (or re-start) doing it well! Hearing the words "Office Meeting" probably doesn't cause you to get all those warm fuzzy feelings... but maybe it should. In ...

5 Steps to Get What you Want and Grow Your Practice - E6 Highlights from this Episode: 5 Steps to Get What You Want & Grow Your Practice (00:43) Cold Start - Let's Talk Frames! (09:04) This Week in My Myopia Management Journey (14:59) If you're going to own your own practice, one thing you HAVE to get good at is making decisions and making the RIGHT ones to get what you want and grow your practice. This week I give you my hard-learned 5-Step method to making those decisions from the initial thou...

Are You Doing These 3 Things To Build Your Brand? - E5 Highlights from this episode: Are you doing these 3 things to build your brand? (00:35) Review of "Leading Off: CEO Challenge: Fail at Something" by Steve Vargo (19:04) Review of "Move The Middle" by April Jasper (19:47) Review of "Benefits of Staff Delegation: A Look at What Tasks to Hand Over to Staff, & Why" by Jennifer Stewart (21:21) Myopia Management Journey (25:44) In Episode 4 I talked about the nonverbal ways to communicate your bra...

Episode 4: 5 Ways to Communicate Your Brand Without Saying a Word Highlights from this episode: How To Communicate Your Brand Effectively (00:38) Applying William Townsend's article in Contact Lens Spectrum, "CURCUMIN: A POTENTIAL THERAPY FOR DRY EYE?" to my practice (06:34) Applying "ORTHOKERATOLOGY: NOT CUT-AND-DRY" by Nick Despotidis in Contact Lens Spectrum to my practice (10:09) Applying "DRY EYE AND MYOPIA MANAGEMENT" by Kate Gifford in Contact Lens Spectrum to my practice (12:10) My Myopi...

Episode 3: 4 Ways to Enhance Your Patients' Experience Highlights from this episode: 4 Ways to Enhance Your Patients' Experience (00:33) Review of “How to Create a DED Clinic” by Dr. Damon Dierker (10:18) My Myopia Management Journey (21:20) Patients make the practice go round right? So you gotta take care of them! In this episode I’ll give you 4 ways to enhance your patient’s experience and keep them coming back. It’s all about the little things my friends and just takes a little effor...

4 Things Steve Jobs Can Teach You About Being an Optometrist - E2 Highlights from this episode: 4 things Steve Jobs Can Teach You About Being an Optometrist (00:33) My take on Review of Optometry June 15th Edition (9:43) Power Hour Review (12:36) Myopia Meeting Webinars (15:59) My Myopia Management Journey (18:46) Steve Jobs is probably one of the most well known names in the world due to constantly pushing the envelope in the technology world. After reading his biography, I wa...

3 Things You Should Have Taken Away From Lockdown - E1 Highlights from this episode: 3 things you should have taken away from lockdown (00:41) My take on Melton, Thomas, & Vollmer’s Clinical Perspectives on Patient Care (12:05) My journey to finding my niche in optometry (19:22) *For the full blog post click here.* We all have had to find a way to make it through this crazy pandemic and hopefully you did more than just survive it. In order to not let the pain be in vain, in this episode I...

Welcome to Optometry: The Ultimate O.D. Podcast! Listen to host, Dr. Nick Lillie, explain his goals for providing you with great content, actionable tips, and sharing real life experiences with you from his life in the world of optometry. Dr. Lillie loves feedback and connecting so if you have questions, suggestions, etc. feel free to reach out via social media (Twitter, Instagram, & Facebook @theultimateod) , email (theultimateodpodcast@gmail.com), or our website at www.theultimateod.com.