Episodes

Ultimate O.D. Nugget - Taking Care of Your People Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget we discuss the importance of taking care of your team. They are what is going to get you through and build an amazing practice and if you don't take care of them, in this job market, they are going to find something better. Enjoy! Join in the fun and subscr...

5 Ways to Keep Optical Simple - E41 Highlights from this episode: 5 Ways to Keep Optical Simple (00:44) Four Questions: What you love about what you do? (11:00) Office Talk: The Week of Students (15:56) Optical is a large part of the majority of practices. If not set up correctly, it can be an area that can cause patients to glaze over and force your opticians into giving a mini-lens school just to explain the decisions they have to make. My advice: KEEP IT SIMPLE! Both your patients AND your op...

Ultimate O.D. Nugget - Real Life Customer Service Example Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I give a real life example from my own practice of a situation in which we (in my opinion) provided exceptional customer service. Let how I handled it be a great example or a horrible warning. Enjoy! Join in the fun and subscribe to the podcast to k...

Keys to an Efficient Practice - E40 Highlights from this episode: Keys to an Efficient Practice (00:40) Four Questions: What did you know that you found out was wrong? (11:22) Office Talk: Sclerals & Staffing (19:59) We all know that there are a million little things that go in to a day in the office. Between all those things, I guarantee there are ways to make it more efficient. Today I give you just a few ways that I have found in my own practice to maximize efficiency which in turn will save...

Ultimate O.D. Nugget - The Business of Optometry Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget we discuss how to learn the business side of an optometric practice. It's easier than you think. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your e...

5 Steps to Marketing Your Practice Like a Pro - E39 Highlights from this episode: 5 Steps to Marketing Your Practice Like a Pro (00:42) Office Talk: A Visit from Dr. Hass (14:37) When times are tough or budgets need to be pared down, usually marketing is one of the first things to go unfortunately. I think marketing is usually put on the back burner because they are not good at it or they do not know where to start. Today I go over 5 simple steps to help you jump start your marketing and set you...

Ultimate O.D. Nugget - Standing on the Shoulders of Giants Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I think back to what one of my greatest mentors taught me through his love of this profession. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to registe...

3 Unique Solutions to Glasses Issues - E38 Highlights from this episode: 3 Unique Solutions to Glasses Issues (00:55) Four Questions (8:40) Office Talk: Protect Your Reputation (19:10) In today's run down we talk about some out-of-the-box optical solutions I have used over the years to help give my patients the kind of vision that they want and need for their lifestyle. These might be some options you haven't thought about before and now you'll have something to try when the situation arises. (0...

Ultimate O.D. Nugget - Be in the Mix Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget we are making a point of knowing the state of your practice. Be in the mix! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be...

Staffing: The Family You Choose - E37 Highlights from this episode: Staffing: The Family You Choose (00:40) Office Talk: Tales of the Specialty Niche (11:48) Staffing. It's one of the most consistent battles we face as practice owners. In this episode, we cover the importance of having a vision for your office, what your metrics are for knowing how many staff you need and what to pay them, what you should expect them to be able to do, availability, and how they fit into your office culture. Havi...

Ultimate O.D. Nugget - Patient Appreciation Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I talk about something I do in my practice to show patient appreciation that ALSO works as a form of internal marketing. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure...

5 Little Things That Will Make A Big Difference in Your Practice - E36 Highlights from this episode: 5 Little Things That Will Make A Big Difference In Your Practice (00:36) Office Talk: Staff out and Scleral Fits! (11:48) In today's episode, I have some rarely mentioned pearls that can improve your efficiency in the exam chair and give you a new perspective on a common headache we have to deal with: rx checks! (00:36) This week I had my two top staff members out for various reasons so listen to...

Ultimate O.D. Nugget - The Power of Networking Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I talk about the power of networking. Whatever your goals are, there are people out there that can help you reach them. Time to utilize your network and find them! Join in the fun and subscribe to the podcast to keep up with all the great content coming down t...

The Patient Experience: Part 3 - E35 Highlights from this episode: The Patient Experience: Part 3 (00:48) Cold Start: Paying Yourself (10:39) Office Talk: Staff Quizzes (17:26) This week we finish up the Patient Experience series where we are taking a look at the process a patient goes through coming into your practice and seeing it all from their perspective. The final part we discuss today is covering everything that happens once the patient LEAVES your practice after their exam and optical. U...

Ultimate O.D. Nugget - Do More of What You Love Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget Dr. Lillie shares his philosophy on how to make your practice and life in general more enjoyable. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on...

The Patient Experience: Part 2 - E34 Highlights from this episode: Patient Experience: Part 2 (00:50) Office Talk: Mistakes & Office Updates (18:48) Closing Thought: The Hedonic Treadmill (28:11) In Part 2 of our Patient Experience series, we follow the patient through their actual exam with you and through the optical process. Remember to take a good look at your practice from the patient perspective to identify inefficiencies, issues, or areas that could be better. (00:50) There's a small ...

Ultimate O.D. Nugget - Vendor Relationships Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget Dr. Lillie gives some great advice on how to handle relationships with your vendors and use them to your advantage. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to r...

The Patient Experience: Part 1 - E33 Highlights from this episode: The Patient Experience Part 1 (00:46) Office Talk: Be My Valentine (14:26) Over the next few episodes I am going to go through the patient life cycle and experience with you. I believe it's important to take a different perspective to know where you need to improve your practice and who better to take that perspective from than the consumer! Don't miss out on this segment and you will find some great ways to improve that you prob...

Ultimate O.D. Nugget - Staff Buy-in Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget Dr. Lillie gives some great ways to get staff buy-in and then use your happy staff to get your patients excited as well. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to regi...

5 Ways To Be Involved in Your Community & Grow Your Practice - E32 Highlights from this episode: 5 Ways to be involved in your community & grow your practice (00:40) Office Talk: Hiring updates, improving office efficiency, and the power of collaboration (10:45) You want to build good will and get noticed? Take care of and be involved in your community! In this segment I will give you 5 ways I do this with my practice and hopefully you will find these to be helpful in your practices as well. You...

Ultimate O.D. Nugget - Managing Your Emotions in Leadership Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget Dr. Lillie talks about the importance of managing your emotions and keep an even keel in your practice leadership. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive conten...

5 Principles of Effective Hiring - E31 Highlights from this episode: 5 Principles of Effective Hiring (00:44) Answering questions from the audience! (13:03) Office Talk: Hiring Updates & Growing Leaders (16:29) Hiring is a BIG DEAL. If you don't do it right, you are wasting precious time and let's be honest, a whole lot of money on the wrong person. In this segment I give you my 5 principles I use in figuring out who I need to hire for what. (00:44) In today's office talk I will walk you through...

Ultimate O.D. Nugget - Have a Vision Welcome to our new addition: The Ultimate O.D. Nuggets! These are just quick mini-episodes throughout the week where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget Dr. Lillie talks about the importance of having a vision for where you want to be and putting it on paper. Make it tangible and see it become reality. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content comi...

4 Ways To Motivate Your Staff in the First Quarter - E30 Highlights from this episode: 4 Ways To Motivate Your Staff in the First Quarter (00:54) Cold Start: Keeping the Troops Happy (09:58) Office Talk: Staff Management & Scleral Update (16:20) We all know the feeling of coming out of the holiday season in December with time off and staring down the barrel of MONTHS with no days off in sight. Today we give you 4 ways to keep your staff motivated through the busiest and the dreariest quarter of ...