Episodes

Ultimate O.D. Nugget - Time = Value As the saying goes, show me your calendar and I'll show you what you value. You will spend time on things that are important to you and that you enjoy. What are those things in your practice? What do you find yourself doing when you're not with a patient? Figure out where your time is going and then find a way to incorporate that into how you make a living. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe...

How to Increase Sales without Selling: Part 2 - E165 Highlights from this episode: Run Down: How to increase sales without selling (00:54) Office Talk: Culture and the straw that stirs the drink (20:45) Closing Thought: Lessons from a donkey (23:39) In this week's episode we are picking up from Episode 164 with part 2! Learn how to create a one-page battle plan to focus your practice and give you staff a simplified vision and mission for what they need to know and share with patients. Every pat...

Ultimate O.D. Nugget - The Key to Unlocking Your Potential: Delegation In this week’s nugget it’s all about delegating. You want grow? You can’t be doing the same things you’ve always been doing. Your focus is needed elsewhere and it’s time to pass the torch on some of the other tasks. However, this is much easier said than done. It can be hard to trust someone else with something you’ve spent so much time on yourself. Part of becoming a great leader though is learning how to train others up to ...

How to Increase Sales Without Selling - E164 Highlights from this episode: Run Down: (00:37) Office Talk: Personal experience with new practice (16:26) Closing Thought: It's going to be okay (22:31) In this week's episode we are talking about laying the foundation for a staff that sells like crazy without even trying. It all starts with your "why" (try to limit it to 5 words or less), your pillars, and then your niche. Set the foundation, engrain it in your staff, and the next step we discuss i...

Ultimate O.D. Nugget - The Power of Discipline There is a saying that discipline is what you do when no one is looking. Are you taking care of the little things even when your patients or staff doesn't see? Are you putting in the time, effort, and energy to reach the goals you say you want to reach? Be disciplined my friends and it will pay off in spades. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to r...

Are You Creating the Ultimate Experience for Your Patients? - E163 Highlights from this episode: Run Down: Are you creating the ultimate experience for your patients? (00:49) Office Talk: Optical and Staff Slip-up (18:28) Closing Thought: Staffing - A vs. B vs. C Players (26:17) In this week's episode we are talking about giving your patients the ultimate experience in your practice. Are you treating each patient like they are your only chance to get the word out about you? Why not? It makes c...

Ultimate O.D. Nugget - Do You Love the Journey or the Destination? The person who is in love with the destination will never be as happy as the person who just loves getting there. Which one are you? Does this sound like you in your practice? Are you excited about that big goal you are chasing out in the future but really don't enjoy what you do on a day to day basis? Don't get lost in the chase for the future. Enjoy what you do today and everything you get to learn along the way. Join in the ...

Are You Efficient or Short Staffed? - E162 Highlights from this episode: Run Down: Staffing: the fight between efficiency & being short-staffed (00:51) Office Talk: Failing forward on finding a new location (27:24) Closing Thought: "Dream Big Dreams" (29:39) The one consistent problem private practice owner deal with is staffing issues. Not only how to properly manage the team but also how to answer "simpler" questions like "how many staff members do I need"? There is a constant battle between ...

Ultimate O.D. Nugget - Your Heros Are Not Gods We all have people we look up to. We admire and respect them and sometimes we may feel they are somehow not human. Like they do not face the same challenges or distractions as we mortals do. That could not be farther from the truth however. The people you think are so incredibly successful dealt with many of the same issues as you. They just got so insanely good at this one thing and didn't get distracted by things that were outside their wheelhous...

Can an Optometry Office Have a Brand? - E161 Highlights from this episode: Run Down: Can an Optometry Office Have a Brand? (00:36) Office Talk: Interviews (:) Closing Thought: Overpaying for special things (:) In this episode we are talking about brands. You hear that word and immediately names start filling your mind that you readily recognize as a "Brand". All the big names out there have one thing in common: they all tell a story. They make you feel a certain way and you will buy what they h...

Ultimate O.D. Nugget - Whether Carrot or the Stick, Use What Motivates You Everybody has something that is motivating them. Sometimes it's a prize, sometimes it's just to avoid something unfavorable. Whatever the reason, it can be used to push you to succeed. Find whatever you can that makes you move and USE IT! --- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message

How Your Expectations Control Your Outcome - E160 Highlights in this episode: Run Down: How your expectations control your outcome (00:47) Office Talk: The spot that got away (16:46) Closing Thought: 20 Hours to Mastery (24:14) In this episode we are talking about the incredible difference it makes in business when you have intentionally set your expectations for a situation with the feeling that things are going to be difficult... but it's going to end well. When you expect the hard, you are e...

Ultimate O.D. Nugget - Action Will Always Beat Inaction Sometimes, the bigger the goal the more intimidating it is. When that is the case, the next step is ACTION. You will never get where you want to go unless you DO SOMETHING! ACTION always trumps INACTION. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as ...

Do You Have the Perspective You Need to Be Successful in Optometry? - E159 Highlights from this episode: Run Down: Do You Have the Perspective You Need to Be Successful in Optometry? (00:31) Office Talk: What Do My Office Meetings Look Like (14:58) Closing Thought: The Better You Are, the Less Appreciated the Skill Is (19:50) In this episode we are talking about perspective. I share a personal story from my life recently which gave me a massive shift in perspective which is now affecting eve...

Ultimate O.D. Nugget - You Control the Narrative In this week's nugget, we are talking about something Steve Jobs used called a "reality distortion field" which allowed him to create his own narrative of situations in his mind. If you approach situations in with a positive perspective, you are more likely to have a positive outcome. If you approach things with a negative and aggressive attitude, you may be able to use that emotion as a catalyst for action but it will not inform your decisions i...

3 Needs for Practice Growth | E158 Highlights from this episode: Run Down: 3 Needs for Practice Growth (00:34) Office Talk: Manager Development (21:10) Closing Thought: Success is getting what you want, happiness is wanting what you have (24:58) In this episode we are talking about the 3 things you NEED to get in order to make way for growth in your practice. You get these things dialed in and you have laid the groundwork for massive movement in your office. The 3 keys are: having a good team...

Ultimate O.D. Nugget - The Power of Making Detached Decisions --- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message

Moving Your Practice in the Right Direction | E157 Highlights from this episode: Run Down: Moving Your Practice in the Right Direction (00:52) Office Talk: 6 Month Recap & 6 Month Goals (15:19) Closing Thought: We choose how we react (25:08) In this episode we are talking about how to start moving your practice in the right direction, gain momentum and accomplish your goals. It's not a silver bullet, it's 1000 golden BB's that gets you to where you want to be. What's one thing you are going to d...

Ultimate O.D. Nugget - Success Doesn't Mean Happiness In this week's nugget, we are talking about success and what it really means. Happiness you will find is not at the top of the list... or anywhere close, really! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, s...

5 Ways to Grow & Develop Your Practice | E156 Highlights from this episode: Run Down: What do you want & are you willing to go through pain to get it? (00:42) Office Talk: Dry Eye first, Optical next! (20:08) Closing Thought: Take the Power Away From the Word "No" (25:51) In this week's episode we are talking about 5 steps to promote growth and make improvements in your practice. The key is to start with truly identifying the problem. Then comes research, narrow the problem down further, set ...

Ultimate O.D. Nugget - Why You Need a Different Business Perspective! In this week's nugget, we are talking about how important it is that you have a mentor, business parter, or someone you trust that can give you a different perspective in your practice. If you always agree and think the same way about things, you won't have your blindspots covered and that could cost you! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive con...

What Do You Want & Are You Willing to Go Through Pain To Get It? - E155 Highlights from this episode: Run Down: What do you want & are you willing to go through pain to get it? (00:36) Office Talk: Dry Eye first, Optical next! (15:08) Closing Thought: Take the Power Away From the Word "No" (18:34) In this week's episode we are talking about what is worth the pain to you. You may feel like you want something, but how bad? How much discomfort are you willing to go through for it? If it's not th...

Ultimate O.D. Nugget - Don't Waste Your Talent! What is your talent worth? 🕰️ The answer is it's invaluable. You need to protect it and use it only for things that are going to benefit you. Take the lesson of the tiger and the donkey. Don't worry about the donkeys of the world that will just try to take up your time with things that DON'T MATTER. Use the gifts you've been given to grow and level up! Join in the fun and subscribe to the podcast to keep up with all the great content coming down...

Entrepreneurs: Risk & Control | 2 Things Stopping You From Having the Practice You Want - E154 Highlights from this episode: Run Down: Risk & Control (00:43) Office Talk: Time for Change (16:16) In this episode we are talking about the two roadblocks standing in our way to a successful practice: risk and control. There are 6 categories that optometrists fall into in how they practice and how they balance these two things will dictate how high they can climb. (00:43) This week in office talk, t...