Ultimate O.D. Nugget - Eliciting Emotion
If you want to sell something, have someone be bought in, etc. you NEED to get them to experience some kind of emotion: Love, hate, excitement, fear... something.
If you are passionate about what you're talking about, that is going to come through and bring emotion out of the person you're talking to. You can't sell what you don't believe in and people can sense if you don't believe what you're saying.
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