Episodes

Sept. 16, 2021

What Do You Do Here? - E62

What Do You Do Here? - E62 Highlights from this episode: What Do You Do Here? (00:48) Office Talk: Finding your sweet spot, Community, etc. (12:16) I'm bringing back a famous John F. Kennedy story to illustrate the bigger vis...

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Sept. 9, 2021

5 Things a Door to Door Salesperson Can Teach You - E61

5 Things a Door to Door Salesperson Can Teach You - E61 Highlights from this episode: 5 Things a Door to Door Salesperson Can Teach You (00:37) Office Talk: Sweet Spot, Student Intern, & Community Involvement (13:00) Door to ...

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Sept. 2, 2021

What Football Taught Me About Optometry [Holiday Episode]- E60

What Football Taught Me About Optometry [Holiday Episode]- E60 Highlights from this episode: What Football Taught Me About Optometry (00:42) Office Talk: Scleral Clinic Update, Docs going the extra mile, New Office low down (...

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Aug. 26, 2021

7 Reasons Your Patients Are Firing You - E59

7 Reasons Your Patients Are Firing You - E59 Highlights from this episode: 7 Reasons Your Patients Are Firing You (00:56) Office Talk: Solution Reach, Patient Communication, & Networking (14:00) In our profession being "fired...

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Aug. 19, 2021

Step-by-Step Guide to Building Your Organizational Chart - E58

Step-by-Step Guide to Building Your Organizational Chart - E58 Highlights from this episode: Step-by-Step Guide to Building Your Organizational Chart (00:44) Office Talk: Ruth's Chris & New Schedule (11:28) If you've listened...

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Aug. 12, 2021

The Curse of Knowledge in Optometry - E57

The Curse of Knowledge in Optometry - E57 Highlights from this episode: The Curse of Knowledge in Optometry (00:43) Office Talk: Rebranding my practice, new frame line update (14:04) Not to sound arrogant, but we are pretty s...

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Aug. 5, 2021

Optometry's Purple Cow - E56

Optometry's Purple Cow - E56 Highlights from this episode: Optometry's Purple Cow (00:48) Office Talk: Recruiting a Doctor, Ruth's Chris, & Office Updates (15:30) The Purple Cow is a book by Seth Godin and I would highly reco...

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July 29, 2021

3 Ways to Grow Your Practice 2X - E55

3 Ways to Grow Your Practice 2X - E55 Highlights from this episode: 3 Ways to Grow Your Practice 2X (00:) Office Talk: Convo with my Mentor (13:41) There are so many little tricks out there claiming to be the …

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July 22, 2021

Step-by-Step Guide to Amazing Customer Service: Part 2 - E54

Step-by-Step Guide to Amazing Customer Service: Part 2 - E54 Highlights from this episode: Step-by-Step Guide to Amazing Customer Service: Part 2 (00:42) Office Talk: Managed Care, Practice Purchases, & New Rules (14:37) In t...

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July 15, 2021

Step-by-Step Guide to Amazing Customer Service: Part 1 - E53

Step-by-Step Guide to Amazing Customer Service: Part 1 - E53 Highlights from this episode: Step-by-Step Guide to Amazing Customer Service: Part 1 (00:43) Office Talk: Growing the Practice & Office Culture (22:59) We talk abou...

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July 8, 2021

Are You Meeting Patient Expectations? - E52

Are You Meeting Patient Expectations? - E52 Highlights from this episode: Are You Meeting Patient Expectations? (00:54) Office Talk: Blood in the Water & Staff Perks (18:06) What makes a great patient experience? The answer i...

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July 1, 2021

3 Keys to a Successful Optical Patient Experience - E51

3 Keys to a Successful Optical Patient Experience- E51 Highlights from this episode: 3 Keys to a Successful Optical Patient Experience (00:42) Office Talk: Luxury Frame Lines & Staying Cutting Edge (19:28) In most practices, ...

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June 24, 2021

5 Keys to a Great Office Culture - E50

5 Keys to a Great Office Culture - E50 Highlights from this episode: 5 Keys to a Great Office Culture (00:38) Office Talk: Recalls, Favorite Tools, & Culture Index (13:07) If you have ever had a GREAT employer, you can …

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June 17, 2021

5 Hats You Need to Wear as a Practice Owner - E49

5 Hats You Need to Wear as a Practice Owner - E49 Highlights from this episode: 5 Hats You Need to Wear as a Practice Owner (00:56) Office Talk: Morning Huddle, New Hire Progress (15:57) As a practice owner, it …

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June 10, 2021

4 Keys to Starting an Office - E48

4 Keys to Starting an Office - E48 Highlights from this episode: 4 Keys to Starting an Office (00:45) Office Talk: New Office Design, Marketing (15:50) Having started one practice a decade ago and staring down the barrel of o...

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June 3, 2021

7 Things Your Patients Want: Part 2 - E47

7 Things Your Patients Want: Part 2 - E47 Highlights from this episode: 7 Things Your Patients Want: Part 2 (00:34) Office Talk: Expo East & Practice Evaluation (12:05) This week we are wrapping up the 7 Things Your Patients …

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May 27, 2021

7 Things Your Patients Want: Part 1 - E46

7 Things Your Patients Want: Part 1 - E46 Highlights from this episode: 7 Things Your Patients Want: Part 1 (00:47) Office Talk: New Frame Lines, Online Presence (13:02) Patients have demands of us. When we forget this, the p...

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May 20, 2021

Multifocal Conversations You Need to Have - E45

Multifocal Conversations You Need to Have - E45 Highlights from this episode: Multifocal Conversations You Need to Have (00:37) Office Talk: Meetings, New Office, New Hire, Oh my! (11:36) Out of all the glasses/contacts we pr...

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May 17, 2021

Ultimate O.D. Nugget - The Vision

Ultimate O.D. Nugget - The Vision Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget …

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May 13, 2021

4 Simple Strategies for Growth - E44

4 Simple Strategies for Growth - E44 Highlights from this episode: 4 Simple Strategies for Growth (00:45) Office Talk: Cold Start Practice Updates & Scleral Progress (:) If I were to ask you if you wanted to grow your practic...

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May 10, 2021

Ultimate O.D. Nugget - Connecting

Ultimate O.D. Nugget - Connecting Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget ...

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May 6, 2021

Principles of Great Customer Service - E43

Principles of GreatCustomer Service - E43 Highlights from this episode: Principals of Great Customer Service (00:47) Office Talk: Analyzing Current Office for New Practice Decisions (9:41) A great example of exceptional custo...

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May 3, 2021

Ultimate O.D. Nugget - The Power You Have

Ultimate O.D. Nugget - The Power You Have Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this …

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April 29, 2021

Setting Up a Successful Optical - E42

Setting Up a Successful Optical - E42 Highlights from this episode: Setting Up a Successful Optical (00:50) Four Questions: Least Favorite Part of the Job? (12:49) Office Talk: Big Announcement!! (21:03) Optical is a huge par...

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