Episodes

What Kind of First Impression Does Your Practice Give? - E142 Highlights from this episode: Run Down: What Kind of First Impression Does Your Practice Give? (00:45) Office Talk: Numbers, People, & Culture (14:35) In today's episode we are talking about the one thing that can make someone either a life-long patient or never come back. It all comes down to their first impression. If it's a good one, they will be more likely to overlook less than stellar things down the road. If it's a bad one, y...

Ultimate O.D. Nugget - Your Relationship with Money & Why it Matters In this week's nugget it's all about money. How do you relate to it (scarcity vs. abundance) and how does that affect the way you run your business? Is it holding you back or propelling you forward? These are all important questions that you need to be able to answer for yourself to become the master of your finances. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For e...

5 Focus Areas to Grow Your Practice - E141 Highlights from this episode: Run Down: 5 Focus Areas to Grow Your Practice (00:40) Office Talk: Working ON my practice (18:16) In today's episode we are talking about the 5 areas that make your practice profitable and how to grow them. Once you distill all the numbers down, they point to these areas of your practice. Control and maximize them, and you will reap the rewards in a booming, efficient practice. Enjoy! (00:40) In today's office talk, we ar...

Ultimate O.D. Nugget - The Most Important Brand: YOU In this week's nugget it's all about what it means to "brand" yourself. There's a difference between selling and branding. Branding is when you are the person that comes to mind when someone needs what you do! Is your name (brand) synonymous with dry eyes? Myopia management? Scleral lenses? Pediatrics? Decide what you want your brand to be and start building it! Join in the fun and subscribe to the podcast to keep up with all the great conten...

The Entrepreneurial Mindset... 1 or 2? - E140 Highlights from this episode: Run Down: The Entrepreneurial Mindset... 1 or 2? (00:50) Office Talk: Amniotic Membranes & Eyes on Dry Eye (18:26) In today's episode we are talking about the mindset you need as an entrepreneur to set effective goals for yourself. There are two main theories that are thrown about regarding this and by the end of this episode, hopefully you will know which camp you fall in. Enjoy! (00:50) In today's office talk, we are...

Ultimate O.D. Nugget - The Best $1000 Investment You Can Make In this week's nugget we're talking about the best investment you can make to get the best returns. What would give you the best ROI on a $1000 investment? It may not be what you think but it will make a world of difference! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters ...

4 Step Method to 10x Your Practice - E140 Highlights from this episode: Run Down: 4 Step Method to 10x Your Practice (00:47) Office Talk: Perfect Storm & Dry Eye (20:10) In today's episode we are talking about the four things you need to do to 10x your practice. It's always the seemingly small things that can make the biggest difference because it effects everything you do. Get something to take notes with and start implementing these today! (00:47) In today's office talk, we are talking about...

Ultimate O.D. Nugget - The Leadership Mentality In this week's nugget it's all about how to have and cultivate a leadership mentality in not only yourself as a practice owner, but in your staff members as they are entrusted with more responsibility. We've talked in the past about how delegation is imperative to a successful, growing practice and all that will be impossible if you don't get this mentality right. Join in the fun and subscribe to the podcast to keep up with all the great content c...

12 Years in Practice and 3 Q1 Principles to Live By - E138 Highlights from this episode: Run Down: 12 Years in Practice and 3 Q1 Principles to Live By (00:40) Office Talk: Other Offices, Competition, & Dry Eye (13:41) In today's episode we are talking about something I call the "tinker problem". Q1 is crazy and then things level off and what do we then have the urge to do? Tinker. We mess with things, we adjust, and sometimes the changes we make in that season are not efficient or effective fo...

Ultimate O.D. Nugget - To Fear or To Love In this week's nugget it's all about how you approach your patients and how you think they perceive you. Are you afraid of them not liking you? If that's your focus, perhaps a shift in mindset is in order. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I lov...

Create an Environment To Be the Best - E137 Highlights from this episode: Run Down: The Diet You NEED (00:37) Office Talk: Dry Eye, Hiring, & Circle of Competence (21:46) In today's episode we are talking about what you consume. We aren't talking food here but what you feed your mind. We are going to talk about several different resources that you may or may not be aware of that will significantly change the trajectory of your life. Enjoy! (00:37) In today's office talk, we are talking about t...

Ultimate O.D. Nugget - The 4 Numbers You Need to Know For Your Business In this week's nugget it's all about how to allocate your cash to run a successful business . There are 4 numbers you need to know and we've got them for you! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedbac...

How Do You Define Success? : The Single Most Important Question You Can Ask Yourself - E136 Highlights from this episode: Run Down: How Do You Define Success? : The Single Most Important Question You Can Ask Yourself (00:52) Office Talk: Hiring Saga & Dry Eye (24:13) In today's episode we are talking about the most important question you need to ask yourself and that is: how do you define success. Not only does this affect where you end up, but also how you get there. Enjoy! (00:52) In today's...

Ultimate O.D. Nugget - The One Key to Being a Great Leader In this week's nugget it's all about leadership and how leaders show up for their team. You can't leave from behind, you need to be in front and involved! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, sug...

The Day to Day Grind: How do you Stay Entertained? - E135 Highlights from this episode: Run Down: The Day to Day Grind: How do you Stay Entertained? (00:43) Office Talk: 2023 Mission (16:57) In today's episode we are talking about the 3 critical questions you need to be able to answer about yourself, your practice, etc. We started last episode with "where do you spend your time" and we are on to the second question today with "how do you stay entertained?". Knowing how to answer these will hel...

Ultimate O.D. Nugget - This is Better Than Goals In this week's nugget it's all about how to get where you want to go. Are you goal focused or process focused? Is one better than the other? Let's talk about it! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggest...

Three Questions You Need to Be Able to Answer: Question 1 - E134 Highlights from this episode: Run Down: Three Questions You Need to be Able to Answer: Question 1 (00:36) Office Talk: 2023 Mission (17:59) In today's episode we are talking about the 3 critical questions you need to be able to answer about yourself, your practice, etc. We start this episode with the first question and it is your homework to figure out the answer for yourself. Knowing how to answer these will help guide you and y...

Ultimate O.D. Nugget - How to Measure What Matters In this week's nugget it's all about how to know if you're on the right track. Are you measuring what matters? You cannot manage what you do not measure. If you don't know where you are at, how do you know what to change or improve? Listen in to some quick tips on what you should be looking at to give you a good idea of where you are at with your practice. Join in the fun and subscribe to the podcast to keep up with all the great content coming...

Important Lessons Learned from a Concierge Physical Therapist - E133 Highlights from this episode: Run Down: Lessons Learned from a Concierge Physical Therapist (00:45) In today's episode we are going over an interesting experience I had utilizing the services of a concierge physical therapist for an issue I was having. We break down the entire visit and go over what he did a great job of and what could have been improved. Then, of course, we relate it back to what we do every day in our practi...

Ultimate O.D. Nugget - Is Your Staff Buying in to Your Vision? In this week's nugget it's all about bringing your staff in on your vision and getting everyone to row the same direction towards it. If you are constantly having to battle your staff to make changes to your practice, you are fighting an uphill battle and the chances of those changes sticking are slim to none. This nugget explains how to give your staff some ownership of the big goal/vision for your practice so the corporate accompl...

Are You Measuring What Matters? - E132 Highlights from this episode: Run Down: Are You Measuring What Matters? (00:41) Office Talk: Dry Eye Clinic - build it and they will come (20:03) In today's episode we are talking measurables for your practice. How do you know if you are doing well? How do you know if you are operating efficiently? These are important questions you need to ask yourself and find the answers to. What you do not measure cannot improve. However you think you're doing, you nee...

Ultimate O.D. Nugget - What is the Most Important Thing You Do? In this week's nugget it's all about figuring out what the most important activity is in your practice and then making everything else support it. This will help you become more efficient as well as create a "specialist" feel when you are more focused in your pursuit. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our ...

Are You Data Driven? See How I Used Data to Plan My 2023 - E131 Highlights from this episode: Run Down: Are You Data Driven? See How I Used Data to Plan my 2023 (01:05) Office Talk: IPL Addition & Cutting the Fat (19:21) In today's episode we are talking numbers and how we use data in my practice to set goals and expectations for the new year. You can't manage what you don't measure which is why it's critical to have a way to get reports on your production, finances, expenditures, etc. In this...

Ultimate O.D. Nugget - The Key To Getting Honest Patient Feedback In this week's nugget it's all about patient feedback. Honest feedback in fact! Anything else will be useless to you. So, how do you get this kind of important information? Listen in and we'll spill all the secrets! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and o...