Episodes

Ultimate O.D. Nugget - Take the First Step! In this week's nugget it's all about taking that first step to make things happen. You are the driving force in your practice. Nothing needs to be done all at once, but you DO need to do one small thing to start. How do we eat an elephant? One bite at a time. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending...

How to Create Your Ideal Patient Avatar - E127 Highlights from this episode: Run Down: How to Create Your Ideal Practice Avatar (00:37) Office Talk: Dry Eye Practice (17:48) In today's episode we are talking about finding your ideal patient avatar. The past few episodes have all lead up to this and dialing this in will either confirm all the work you've done so far, or it will send you right back to the drawing board to adjust your plan because it wasn't actually aligned with where you want to...

Ultimate O.D. Nugget - Put in the Work and Make it Happen In this week's nugget it's all about how planning and trying to perfect the theory of a change is all well and good but when it comes down to it, it can be paralyzing and many otherwise good changes you would make become DOA (dead on arrival). You will "think" yourself out of so many good things if you don't take action. If you need put in the work and then TAKE ACTION to make it happen! Join in the fun and subscribe to the podcast to ke...

Are You Making This Critical Mistake with Your Practice Focus? - E126 Highlights from this episode: Run Down: Are You Making This Critical Mistake with Your Practice Focus? (00:38) Office Talk: Defining my practice and delegating (23:52) In today's episode we are talking about a big mistake that is often made by practices and that is trying to be everything to everybody. We tried this in my practice and not only do you get burned out, but you end up doing a lot of things good but not great. We...

Ultimate O.D. Nugget - Not Reinventing the Wheel vs. Being Original? In this week's nugget it's all about how to differentiate yourself without completely scrapping potentially good and useful things. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc...

Have You Done These 3 Things to Prepare for 2023? - E125 Highlights from this episode: Run Down: Have You Done These 3 Things to Prepare for 2023? (00:43) Office Talk: Office expansion (15:36) In today's episode we are talking about 3 important things you need to do to prepare for a killer 2023. We are closing in on the end of 2022 and now is the time to do your legwork for setting up a good strategy and plan for the year to come. Let this episode guide you on how to build this strategy and crea...

Ultimate O.D. Nugget - Make Big Things Happen in Small Steps In this week's nugget it's all about how to make big things happen in a sustainable, bite-size way. Big things don't usually happen all at once. It's a step by step process. The key is to keep making those small steps. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters ...

6 Ways To Make Sure You Are NOT a Commodity [Thanksgiving Episode] - E124 Highlights from this episode: Run Down: 6 Ways to Make Sure You Are NOT a Commodity (00:46) Office Talk: Dry Eye, Medical, & Hiring (17:53) In today's episode we are talking about what it takes to make sure your practice is not a commodity. There are 6 keys that I have found to make sure this is not you. You have more to give your patients than the other guy. Show it! Enjoy! (00:46) In our Office Talk today, we are talk...

Ultimate O.D. Nugget - Keep it Simple and Excel! In this week's nugget it's all about the amazing way keeping things simple can maximize your efficiency and how focusing all your energy in one direction will help you go 10x farther than you could have otherwise. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great b...

Top Things To Consider When Making Staffing Decisions - E123 Highlights from this episode: Run Down: Top Things You Need to Consider When Making Staffing Decisions (00:46) Office Talk: Not being a commodity & doing what I enjoy! (17:53) In today's episode we are talking about what things you need to consider when setting up your staff (getting the right people on the bus and then in the right seats). Your staff will either be your practice's anchor or a sail. Don't let poor staff choices hold ...

Ultimate O.D. Nugget - #1 Way to Not Become a Commodity In this week's nugget it's all about eye care becoming a commodity and the #1 way to keep that from happening to you and your practice (yes, there's a way to stop this from happening). Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I lo...

Are You Filling This Critical Position with the Right Person? - E122 Run Down: Are You Filling This Critical Position with the Right Person? (00:41) Office Talk: Being Greedy & Striking While the Iron is Hot (19:54) In today's episode we are talking about quite possibly the most important position in your practice aside from the doctor... that is the front desk person that answers the phones. Is that hard to believe? It's true, my friends. This person is the tip of the spear as I like to say. ...

Ultimate O.D. Nugget - Figure These Out and NEVER Change In this week's nugget it's all about the things in your practice that you NEVER change. What could that be you ask? Things like your office culture, how you handle problems, and how you treat your patients should be something that your patients can always count on no matter what else changes. Find the best way to do these things and let that remain constant. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great...

Are You Following These Five Steps to a Great Office Culture? - E121 Highlights from this episode: Run Down: Are You Following These Five Steps to a Great Office Culture? (00:46) Office Talk: Delegation, Leadership, & Dry Eye (21:35) In today's episode we are talking about the 5 steps to creating a GREAT office culture. Are you doing these or are you stuck dealing with a situation where your team is not rowing together or even in the same direction? This episode is for you. Build an office cul...

Ultimate O.D. Nugget - The Secret to "Selling" In this week's nugget it's all about "selling" and the secret to successfully getting your patients to listen to you without you feeling slimy. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. s...

Innovate Like a Boss by Stealing Like An Artist: Part 3 - E120 Highlights from this episode: Run Down: How to Market Like a Boss by Stealing Like An Artist: Part 3 (00:48) Office Talk: Motivation & Dry Eye (17:52) In today's episode we are continuing our talk about innovation and how to do it efficiently and effectively. I recently read a great book called Steal Like an Artist and this is part 3 of my recap. Plan on getting some powerful nuggets that will transform your practice. Enjoy! (00:48...

Ultimate O.D. Nugget - How Understanding the Dunning-Kruger Effect Can Help You Become An Expert In this week's nugget it's all about the Dunning-Kruger Effect and how understanding it can help us push through the uninformed and overconfident area to become well informed and confident in a specialty subject. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I wi...

Innovate Like a Boss by Stealing Like an Artist: Part 2 - E119 Highlights from this episode: Run Down: How to Market Like a Boss by Stealing Like An Artist: Part 2 (00:41) Office Talk: Busy Practice & Keeping Morale Up (20:09) In today's episode we are continuing our talk about innovation and how to do it. I recently read a great book called Steal Like an Artist and this is part 2 of my recap. Plan on getting some powerful nuggets that will transform your practice. Enjoy! (00:41) In our Offic...

Ultimate O.D. Nugget - Forging Ahead! In this week's nugget it's all about progression and forging ahead in our industry. Ten years ago OCT was just getting going and there have been countless technological leaps in other specialities from myopia management to dry eye. Let's ride the wave and see where it takes us! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website a...

Innovate Like a Boss by Stealing Like An Artist - E118 Highlights from this episode: Run Down: How to Market Like a Boss by Stealing Like An Artist (00:42) Office Talk: Expo West Recap & Rejuvenation (17:50) In today's episode we are talking all about Enjoy! (00:42) In our Office Talk today, we are talking about interviews. I have found that in terms of effort, energy, etc. an interviewee will never be better than on their interview day. That is their time to convince you to hire them so they ar...

Ultimate O.D. Nugget - Utilizing the Dunning Kreuger Effect In this week's nugget it's all about the Dunning Kreuger Effect and how to power through it to reach success in a new venture. It's easy to get lost and quit when you hit the murky middle, but trust me, there is a light at the end of the tunnel. You just need to keep going and learning! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to regis...

5 Wins That Your Office Needs - E117 Highlights from this episode: Run Down: 5 Wins That Your Office Needs (01:01) In today's episode we are talking about the big wins you need to have in your practice. You want to celebrate the good and use those big things to motivate and move forward. This requires a big picture look at your practice... a 30,000 foot perspective if you will. (01:01) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For ex...

Ultimate O.D. Nugget - RELAX In this week's nugget it's all about RELAXING! Not letting yourself get too high or too low is key to maintaining your mental health and avoiding burnout. If you focus on only one thing this week, let it be that. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love gett...

Are You Falling Victim to the Sunk Cost Fallacy? - E116 Highlights from this episode: Are You Falling Victim to the Sunk Cost Fallacy? (00:42) Office Talk: Interviewing (17:50) In today's episode we are talking all about the Sunk Cost Fallacy. There are a million and one places where this pops up in our day to day lives but one place it can really affect you is in your practice. So many times we are tempted to hang on to a staff member because we've already put so much time, effort, and energy i...