Episodes

Ultimate O.D. Nugget - Key Points for Your Patients In this week's nugget it's all about talking about what your patients care about. They care about things that they can tell affect them: blurry vision, can't see up close, dry eyes, etc. You need to talk about these problems that they already know they have and then provide them with the solution. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to re...

CEO Series: How To Find Your Edge - E106 Highlights from this episode: CEO Series: How To Find Your Edge (2:12) Office Talk: New Scheduling Model, Iron Sharpens Iron (12:29) In today's episode, we are continuing on in our CEO series and talking about how to find that slight edge in your practice. Believe it or not, competition is a good thing! It makes us better and experts in our niches. We discuss where to look for an edge you can have over your competing practices and how to maximize it to st...

Ultimate O.D. Nugget - When The Going Gets Tough, SIMPLIFY! In this week's nugget it's all about simplifying and becoming more efficient when things get hairy. We all have those seasons as a practice where things get a little tight, off-kilter, or there's a downturn of some kind. Instead of leaving yourself with so many things demanding your attention and that of your staff, simplify it as much as you can and you will come through it with flying colors and be better off in general going forward....

CEO Series: Better Business Operations - E105 Highlights from this episode: CEO Series: Better Business Operations (2:01) Office Talk: Small Fish in a Big Pond (21:04) In today's episode, we are continuing on in our CEO series and talking about how to maximize your day to day business operations to protect your margins and work more efficiently. There are so many things that go into this and one segment of a podcast is not going to do it justice but we are giving you a short list of things to lo...

Ultimate O.D. Nugget - Managing Your Schedule In this week's nugget it's all about managing your schedule to benefit everybody. It is doable, I promise! The key is to find a healthy balance between you, your staff, and your patients. There will probably be a little give and take throughout the week and that's fine. Just make sure you aren't neglecting one of those three completely or that could come back to bite you in the end. Enjoy! Join in the fun and subscribe to the podcast to keep up with...

CEO Series: 3 Changes You Need to Consider Making - E104 Highlights from this episode: CEO Series: 3 Changes You Need to Consider Making (2:02) Office Talk: Bad Reps, Priorities, & When Times Are Tough (13:59) In today's episode, we are continuing on in our CEO series and talking about changes you might want to make in your office to stay at the forefront of the profession. These 3 things will easily separate you from the masses. The devil is in the details and that's what being the CEO of your ...

Ultimate O.D. Nugget.- Change with a Purpose In this week's nugget it's all about making changes that matter. We all have those uncomfortable situations pop up that are few and far between, and we feel the need to put a new "rule" or procedure in place to safeguard against that EVER happening again. Most of these situations are extremely rare and for the extra work and headaches it causes to now "safeguard" against it, is it really worth it for your staff or does it maybe not matter quite as muc...

CEO Series: Online + Social Media Presence - E103 Highlights from this episode: CEO Series: Online + Social Media Presence (2:06) Office Talk: Frame Pricing, Strategy for rest of the year (15:31) In today's episode, we are continuing on in our CEO series and talking all about your online and social media presence and strategy. Do you follow a schedule? What kind of content do you post? Are you posting weekly? Is your website current or has nothing changed in years? All these things have a MAJOR ...

Ultimate O.D. Nugget - Frame Margins In this week's nugget it's all about controlling your frame margins. Do you know what your margins are? How often do you check them? Chances are you need to take a look at them with costs going up everywhere. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. ...

Outside the Box - Social Jazz Interview Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and apply to our own practices. Why reinvent the wheel if there's already a solution and we just need to ...

CEO Series: Evaluating Your BHAG/Vivd Vision - E102 Highlights from this episode: CEO Series: Evaluating Your BHAG/Vivd Vision (2:31) Office Talk: Slower Weeks, Seasonal Businesses (17:22) In today's episode, we are starting a new series on being a CEO of your practice. Today we focus on your Big, Hairy, Audacious Goal (affectionately referred to as your BHAG) and overall vision for your practice. What does it look like to have one? Can it change or must it be nonconforming? These are just some ...

Ultimate O.D. Nugget - The Danger of "Good" and "Gratitude" In this week's nugget it's all about not letting "good" and "gratitude" for where you're at keep you from continuing to improve and make things even better. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, ques...

Listener Q&A - E101 Highlights from this episode: Listener Q&A (1:53) Office Talk: Hiring & Interviewing from the applicant's POV (21:00) In today's episode, we have taken a bunch of listener questions and given you all the answers! We love sharing our thoughts and experiences with you so if you have questions or ever want to chat, connect with us on social media or shoot Dr. Lillie an email at drlillie@theultimateod.com! (1:53) In our Office Talk today, we are talking hiring and what it looks l...

Ultimate O.D. Nugget - The Power of Choice In this week's nugget it's all about the power of choice... your patients', your vendors, and yours. Life is too short to work with people you don't like. This road also goes both ways. Make sure you are the type of person people want to work with as well! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be send...

Make Managed Care Work For You - E100 Highlights from this episode: Make Managed Care Work For You (1:56) Office Talk: Office Meeting & Highlight Board (13:07) Managed care is a much talked about battle we fight in our practices. There's the constant back and forth between the poor reimbursements and losing patients because you don't take their insurance. In this episode we are talking about how to make the most of managed care because it's here to stay. This is the sandbox we need to play in at...

Ultimate O.D. Nugget - Hiring In this week's nugget it's all about Hiring! This can be one of the worst parts of being a business owner unfortunately but you can use it to your advantage and build a bigger, better practice if you have the foresight to know what you need. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and othe...

4 Reasons to Choose YOU! - E99 Highlights from this episode: 4 Reasons to Choose YOU! (2:00) Office Talk: Hiring a Doc & Networking (15:08) When you are venturing into a new niche, practice, etc. there are a few things you are going to want to figure out FIRST to give you the best odds of success. In this episode, we talk about the 4 things you need to know that will make your future patients choose you over the other guy. These include understanding how you are going to compete (because competi...

Ultimate O.D. Nugget - Efficiency vs. Volume In this week's nugget it's all about what kind of practice you are going to have. Are you going to go for an efficient practice and see fewer people but have lower overhead? Or, are you going to have lower fees but higher volume? Which do you think is better for your goals? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our websit...

4 Ways to Make Your Business Successful - E98 Highlights from this episode: 4 Ways to Make Your Business Successful (1:58) Office Talk: Hiring Saga (21:10) The scary part about starting a business, a niche, etc. is you don't KNOW if it's going to be successful. There is of course always a certain amount of risk you're going to take when starting or adding something new. However, there are also steps you can take to mitigate those risks and set you up to achieve more than you ever thought possibl...

Ultimate O.D. Nugget - The #1 Skill of A Successful Optometrist In this week's nugget it's all about what makes an Optometrist successful. What is their secret ingredient that makes it happen for them? We have the answer. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback,...

Outside the Box - Social Jazz Interview Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and apply to our own practices. Why reinvent the wheel if there's already a solution and we just need to ...

Marriage Wisdom Applied To Your Practice - E97 Highlights from this episode: Marriage Wisdom for Your Practice (1:43) Office Talk: Hiring & Patient Stories (13:03) It's wedding season! With marriage advice being given like crazy, we noticed how fitting a lot of the advice is for not only having a long, successful marriage with your soulmate but also running your practice. This week we are going through three books that we give to newly weds to help them on their journey together and how the key ...

Ultimate O.D. Nugget - Why You? In this week's nugget it's all about why patients should choose you. What do you bring to the table that makes you special? Would you drive 45 minutes to experience an exam at your office? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, ...

Creating a Niche in Your Practice - E96 Highlights from this episode: Creating a Niche in Your Practice (00:37) Office Talk: Patient of many offices & Hiring (12:01) The Riches are in the Niches! We've all heard this saying right? Well, it's true and it can also be a way to bring in a specialty that you really enjoy. The trick is to have a balance where what you love doing doesn't get ruined by making it part of your business. In this episode, we talk through my journey of choosing a specialty b...