July 21, 2022

CEO Series: How To Find Your Edge - E106

CEO Series: How To Find Your Edge - E106

CEO Series: How To Find Your Edge - E106

Highlights from this episode:

CEO Series: How To Find Your Edge (2:12)

Office Talk: New Scheduling Model, Iron Sharpens Iron (12:29)

In today's episode, we are continuing on in our CEO series and talking about how to find that slight edge in your practice. Believe it or not, competition is a good thing! It makes us better and experts in our niches. We discuss where to look for an edge you can have over your competing practices and how to maximize it to stick out. Enjoy! (2:12)

In our Office Talk today, we discuss where we are currently at with our staff turnover and how that has affected how we schedule. It's an efficiency based model instead of volume like it used to be. With fewer staff members, this new change is taking some of the load off them and putting it more on the doc so we can still see the number of patients we need to without overloading anyone. I am also still working on growing my practice in more ways than just adding an associate doc. The optical side of my practice is robust and booming and now it's time for me to catch the medical side up! (12:29)

Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients!

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