Episodes

Aug. 12, 2021

The Curse of Knowledge in Optometry - E57

The Curse of Knowledge in Optometry - E57 Highlights from this episode: The Curse of Knowledge in Optometry (00:43) Office Talk: Rebranding my practice, new frame line update (14:04) Not to sound arrogant, but we are pretty s...

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Aug. 5, 2021

Optometry's Purple Cow - E56

Optometry's Purple Cow - E56 Highlights from this episode: Optometry's Purple Cow (00:48) Office Talk: Recruiting a Doctor, Ruth's Chris, & Office Updates (15:30) The Purple Cow is a book by Seth Godin and I would highly reco...

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July 29, 2021

3 Ways to Grow Your Practice 2X - E55

3 Ways to Grow Your Practice 2X - E55 Highlights from this episode: 3 Ways to Grow Your Practice 2X (00:) Office Talk: Convo with my Mentor (13:41) There are so many little tricks out there claiming to be the "silver bullet" ...

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July 22, 2021

Step-by-Step Guide to Amazing Customer Service: Part 2 - E54

Step-by-Step Guide to Amazing Customer Service: Part 2 - E54 Highlights from this episode: Step-by-Step Guide to Amazing Customer Service: Part 2 (00:42) Office Talk: Managed Care, Practice Purchases, & New Rules (14:37) In t...

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July 15, 2021

Step-by-Step Guide to Amazing Customer Service: Part 1 - E53

Step-by-Step Guide to Amazing Customer Service: Part 1 - E53 Highlights from this episode: Step-by-Step Guide to Amazing Customer Service: Part 1 (00:43) Office Talk: Growing the Practice & Office Culture (22:59) We talk abou...

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July 8, 2021

Are You Meeting Patient Expectations? - E52

Are You Meeting Patient Expectations? - E52 Highlights from this episode: Are You Meeting Patient Expectations? (00:54) Office Talk: Blood in the Water & Staff Perks (18:06) What makes a great patient experience? The answer i...

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July 1, 2021

3 Keys to a Successful Optical Patient Experience - E51

3 Keys to a Successful Optical Patient Experience- E51 Highlights from this episode: 3 Keys to a Successful Optical Patient Experience (00:42) Office Talk: Luxury Frame Lines & Staying Cutting Edge (19:28) In most practices, ...

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June 24, 2021

5 Keys to a Great Office Culture - E50

5 Keys to a Great Office Culture - E50 Highlights from this episode: 5 Keys to a Great Office Culture (00:38) Office Talk: Recalls, Favorite Tools, & Culture Index (13:07) If you have ever had a GREAT employer, you can proba...

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June 17, 2021

5 Hats You Need to Wear as a Practice Owner - E49

5 Hats You Need to Wear as a Practice Owner - E49 Highlights from this episode: 5 Hats You Need to Wear as a Practice Owner (00:56) Office Talk: Morning Huddle, New Hire Progress (15:57) As a practice owner, it can be easy to...

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June 10, 2021

4 Keys to Starting an Office - E48

4 Keys to Starting an Office - E48 Highlights from this episode: 4 Keys to Starting an Office (00:45) Office Talk: New Office Design, Marketing (15:50) Having started one practice a decade ago and staring down the barrel of o...

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June 3, 2021

7 Things Your Patients Want: Part 2 - E47

7 Things Your Patients Want: Part 2 - E47 Highlights from this episode: 7 Things Your Patients Want: Part 2 (00:34) Office Talk: Expo East & Practice Evaluation (12:05) This week we are wrapping up the 7 Things Your Patients ...

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May 27, 2021

7 Things Your Patients Want: Part 1 - E46

7 Things Your Patients Want: Part 1 - E46 Highlights from this episode: 7 Things Your Patients Want: Part 1 (00:47) Office Talk: New Frame Lines, Online Presence (13:02) Patients have demands of us. When we forget this, the p...

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May 20, 2021

Multifocal Conversations You Need to Have - E45

Multifocal Conversations You Need to Have - E45 Highlights from this episode: Multifocal Conversations You Need to Have (00:37) Office Talk: Meetings, New Office, New Hire, Oh my! (11:36) Out of all the glasses/contacts we pr...

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May 17, 2021

Ultimate O.D. Nugget - The Vision

Ultimate O.D. Nugget - The Vision Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget ...

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May 13, 2021

4 Simple Strategies for Growth - E44

4 Simple Strategies for Growth - E44 Highlights from this episode: 4 Simple Strategies for Growth (00:45) Office Talk: Cold Start Practice Updates & Scleral Progress (:) If I were to ask you if you wanted to grow your practic...

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May 10, 2021

Ultimate O.D. Nugget - Connecting

Ultimate O.D. Nugget - Connecting Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget ...

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May 6, 2021

Principles of Great Customer Service - E43

Principles of GreatCustomer Service - E43 Highlights from this episode: Principals of Great Customer Service (00:47) Office Talk: Analyzing Current Office for New Practice Decisions (9:41) A great example of exceptional custo...

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May 3, 2021

Ultimate O.D. Nugget - The Power You Have

Ultimate O.D. Nugget - The Power You Have Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's...

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April 29, 2021

Setting Up a Successful Optical - E42

Setting Up a Successful Optical - E42 Highlights from this episode: Setting Up a Successful Optical (00:50) Four Questions: Least Favorite Part of the Job? (12:49) Office Talk: Big Announcement!! (21:03) Optical is a huge par...

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April 26, 2021

Ultimate O.D. Nugget - Taking Care of Your People

Ultimate O.D. Nugget - Taking Care of Your People Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In thi...

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April 22, 2021

5 Ways to Keep Optical Simple - E41

5 Ways to Keep Optical Simple - E41 Highlights from this episode: 5 Ways to Keep Optical Simple (00:44) Four Questions: What you love about what you do? (11:00) Office Talk: The Week of Students (15:56) Optical is a large par...

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April 19, 2021

Ultimate O.D. Nugget - Real Life Customer Service Example

Ultimate O.D. Nugget - Real Life Customer Service Example Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right...

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April 15, 2021

Keys to an Efficient Practice - E40

Keys to an Efficient Practice - E40 Highlights from this episode: Keys to an Efficient Practice (00:40) Four Questions: What did you know that you found out was wrong? (11:22) Office Talk: Sclerals & Staffing (19:59) We all k...

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April 12, 2021

Ultimate O.D. Nugget - The Business of Optometry

Ultimate O.D. Nugget - The Business of Optometry Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this...

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