If you want to sell something, have someone be bought in, etc. you NEED to get them to experience some kind of emotion: Love, hate, excitement, fear... something. If you are passionate about what you're talking about, that is going to come through and bring emotion out of the person…
What kind of patients do you want to build your office with? Whether we like it or not, how we set our prices does affect (to a point) the type of people we get as patients. As a cold start doc fresh out of school, I started out having the…
Whether we like it or not, how we set our prices does affect (to a point) the type of people we get as patients. As a cold start doc fresh out of school, I made the mistake of having the lowest priced exams of anyone. This attracted people who were…
Timecodes: 00:00 - Intro 00:30 - Run Down: The Benefits of Charging What You're Worth 23:01 - Office Talk: Lessons from running lean 27:08 - Closing Thought: Have more or want less In this week’s Run Down we are talking about the somewhat debated practice of charging what you are…
Setting proper expectations for your patients is the key to a successful relationship with them. Manage these 4 things and you'll be ahead of the game when it comes to setting the stage: 1. Website 2. Social Media 3. Reviews 4. Communication Check out the full episode here 👉 https://youtu.be/wVbOU3mKL0Y…
Communication is incredibly important. Does your office send texts? Emails? Phone calls? What do they sound like? Are you keeping up with the latest technology? Are you communicating the way your patients want? Check out the full episode here 👉 https://youtu.be/wVbOU3mKL0Y #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe…
You want to be successful? Be hard to kill. How do you become hard to kill? You need to make yourself lean and efficient. This will make it so when things get tough, you will outlast the competition because you aren't wasting your resources. This does NOT mean be short…
What's the number 1 way to set the correct expectations for your practice? ⭐️ YOUR WEBSITE! ⭐️ What is it telling people? How it portraying your office? What promises are you making? Check out the full episode here 👉 https://youtu.be/wVbOU3mKL0Y #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to…
Deliver on expectations. It's as simple as that. Relationships with thrive and patients will be blown away and singing your praises! Check out the full episode here 👉 https://youtu.be/wVbOU3mKL0Y #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up with all the great content coming…
Timecodes: 00:00 - Intro 00:49 - Run Down: How to Level Up Your Relationships by Managing & Delivering on Expectations 19:31 - Office Talk: The life of a private practice owner 24:20 - Closing Thought: Our lives are defined by opportunities, even the ones we miss In this week's episode…
You've heard the saying "LOCATION LOCATION LOCATION" right? It's absolutely accurate. Not only for what specific street your practice is on, but the town/city you're in. Does the size and opportunity align with your goals? Make sure you think it through and do some market research before you choose! Check…
The best thing you can do for yourself when starting a practice is create a vision for where you want to be in 20+ years. This is something so many practice owners skip over (me for example) but it is crucial for guiding your decisions and will ultimately make it…
Everybody wants to say they are the BEST at customer service. But are they really? What does amazing customer service look like? What if a patient shows up 30 minutes late? What if they get their new glasses and decide they absolutely hate the frame and say they never picked…
One thing you will be making a ton of decisions around when you are starting a practice is MONEY. The first thing you need to research and decide on is a bank. Find one that will work with you on making big equipment purchases, offers a line of credit, has…
Finding someone to be a mentor is not as hard as it sounds. The best mentors are often the ones that are just a few steps ahead of you, not decades. They can usually offer insight that is much more applicable and relevant to your current situation because they just…
Timecodes: 00:00 - Intro 00:50 - Run Down: Top 5 Things to Consider When Starting a Practice 24:44 - Office Talk: Upgrading the Optical! 28:01 - Closing Thought: Caring what people think In this week's episode, it's all about the 5 things that should be at the top of your…
A little bit of discipline NOW will have massive dividends down the road. One of those being a lot less regret. Be dialed in on the seemingly small things now, have a little delayed gratification, and be amazed at the different place you find yourself in a few year! Check…
If you aren't staying on top of your practice, complacency is going to creep in and you'll find yourself asleep at the wheel. And, that is just the opening another practitioner needs to come in and take a piece of your pie! Check out the full episode here 👉 https://youtu.be/2VFy4JjcYvk…
We are blessed to live in a time where we have an entire world of information at our fingertips. This means there is great opportunity out there... but if you aren't actually DOING the stuff you are listening to/reading/watching, you haven't learned a darn thing. Doing. Trying. Failing. Succeeding. These…
Don’t get complacent my friends. As soon as you get comfortable and take your eye off the ball, you are opening yourself up to competition coming in. Check out the full episode at 👉 https://youtube.com/shorts/KYXaANl6nMQ?feature=share #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up…
Hindsight is 20/20. Don't put yourself in a position where you're looking back 10 years from now and kicking yourself for not making a move when you had the chance. Don't let opportunities pass you by. Check out the full episode at 👉 https://youtu.be/2VFy4JjcYvk #theultimateod #optometrypodcast #theultimateodpodcast Join in the…
Timecodes: 00:00 - Intro 00:48 - Run Down: Taking advantage of opportunities when they arise 16:35 - Office Talk: Adding staff & a Virtual Assistant 21:18 - Closing Thought: Dreaming vs. Doing & Failing In this week's episode we are talking about making the most of opportunities that come your…
To set your staff up for success, you need to give them a well laid out plan. That is what we walk through on this episode. You will create a one page document that will have everything your team needs to know about why you are there and what you…
You want your staff to be able to sell better? They need to be able to understand the problem from the patient's perspective better than ANYONE else and be able to articulate it clearly and simply. If you can explain a patient's problem better than they can? They are going…