Videos

Sept. 16, 2023

Don’t Get Complacent! | E166 SHORT 2

Don’t get complacent my friends. As soon as you get comfortable and take your eye off the ball, you are opening yourself up to competition coming in. Check out the full episode at 👉 https://youtube.com/shorts/KYXaANl6nMQ?feature=share #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up…

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Sept. 15, 2023

Past Regrets | E166 SHORT 1

Hindsight is 20/20. Don't put yourself in a position where you're looking back 10 years from now and kicking yourself for not making a move when you had the chance. Don't let opportunities pass you by. Check out the full episode at 👉 https://youtu.be/2VFy4JjcYvk #theultimateod #optometrypodcast #theultimateodpodcast Join in the…

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Sept. 14, 2023

Taking Advantage of Opportunities When They Arise | E166

Timecodes: 00:00 - Intro 00:48 - Run Down: Taking advantage of opportunities when they arise 16:35 - Office Talk: Adding staff & a Virtual Assistant 21:18 - Closing Thought: Dreaming vs. Doing & Failing In this week's episode we are talking about making the most of opportunities that come your…

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Sept. 13, 2023

Build Your Battle Plan | E165 SHORT 4

To set your staff up for success, you need to give them a well laid out plan. That is what we walk through on this episode. You will create a one page document that will have everything your team needs to know about why you are there and what you…

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Sept. 12, 2023

Become an Expert on the problem to sell better! | E165 SHORT 3

You want your staff to be able to sell better? They need to be able to understand the problem from the patient's perspective better than ANYONE else and be able to articulate it clearly and simply. If you can explain a patient's problem better than they can? They are going…

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Sept. 11, 2023

Time = Value | Ultimate O.D. Nugget

As the saying goes, show me your calendar and I'll show you what you value. You will spend time on things that are important to you and that you enjoy. What are those things in your practice? What do you find yourself doing when you're not with a patient? Figure…

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Sept. 9, 2023

Spreading Your Mission! | E165 SHORT 2

You will be hard pressed to find someone more knowledgable and committed to spreading the word about your office than your staff. To do that however, they need to know what their mission is. A muddy or undefined objective will never spread the way you want. In fact it will…

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Sept. 8, 2023

WELCOME to the Ultimate O.D. Podcast!

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal…

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Sept. 8, 2023

Developing Conversation Cues for Staff | E165 SHORT 1

To make selling second nature, your staff needs to know what complaints/issues/etc they're looking for. It has to be so engrained in them that if they were to hear it in just casual conversation somewhere, they immediately and without thought go into their explanation! Check out the full episode here…

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Sept. 7, 2023

How to Increase Sales without Selling: Part 2 | E165

Timecodes: 00:00 - Intro 00:54 - Run Down: How to increase sales without selling 20:45 - Office Talk: Culture and the straw that stirs the drink 23:39 - Closing Thought: Lessons from a donkey In this week's episode we are picking up from Episode 164 with part 2! Learn how…

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Sept. 5, 2023

Refining the Vision | E164 SHORT 3

Creating a viable vision is not a quick and easy task. It is a process. It's a living, breathing, and adapting organism. It has taken me several years to finally get clarity on what and where the next move is and it's STILL being adjusted. And that's ok! Give yourself…

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Sept. 4, 2023

The Key to Unlocking Your Potential: Delegation | Ultimate O.D. Nugget

In this week’s nugget it’s all about delegating. You want grow? You can’t be doing the same things you’ve always been doing. Your focus is needed elsewhere and it’s time to pass the torch on some of the other tasks. However, this is much easier said than done. It can…

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Sept. 2, 2023

Finding the next move | E164 SHORT 2

When things aren't feeling right, you're miserable, or just don't feel complete, it's time for the next move. This is where the knowing what energizes you comes into play as well as some trial and error. If you haven't branched out and tried some things, you may not have any…

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Sept. 1, 2023

Are you Energized? Or Drained? | E164 SHORT 1

What do you feel like going into the week Monday morning? Are you excited? Energized? Or is it more a feeling of dread and being drained? If it's the later, you need to start looking at what you are doing. Find what energizes you and do that thing! Obviously there…

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Aug. 31, 2023

How to Increase Sales without Selling | E164

Timecodes: 00:00 - Intro 00:37 - Run Down: How to increase sales without selling 16:26 - Office Talk: Personal experience with new PCP 22:31 - Closing Thought: It's going to be okay In this week's episode we are talking about laying the foundation for a staff that sells like crazy…

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Aug. 30, 2023

The Ultimate Patient Workup | E163 SHORT 3

If you have ONE shot with ONE patient to make them the biggest advocate of your office and you couldn't market to another soul afterwards, what would you do? What does your workup look like? You may be surprised by what may actually be very doable and make your impact…

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Aug. 29, 2023

What does the Ultimate patient experience look like? | E163 SHORT 2

There are a million and one ways to create a lasting impression. This is part of the thought experiment we talked about. Sit down and really flesh out what your "ULTIMATE" patient experience would look like. This is a blue sky exercise so nothing is off limits. When you are…

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Aug. 28, 2023

The Power of Discipline | Ultimate O.D. Nugget

There is a saying that discipline is what you do when no one is looking. Are you taking care of the little things even when your patients or staff doesn't see? Are you putting in the time, effort, and energy to reach the goals you say you want to reach?…

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Aug. 25, 2023

Patient Experience Thought Experiment | E163 SHORT 1

Here's a fun thought experiment to do for your practice! There are a million things we would do for our patient experience if we knew they were our only chance at spreading the word about our practice. Why then don't we do these things every day with every patient?? Check…

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Aug. 24, 2023

Are You Creating the Ultimate Experience for Your Patients?| E163

Timecodes: 00:00 - Intro 00:49 - Run Down: Are you creating the ultimate experience for your patients? 18:28 - Office Talk: Optical and Staff Slip-up 26:17 - Closing Thought: Staffing - A vs. B vs. C Players In this week's episode we are talking about giving your patients the ultimate…

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Aug. 22, 2023

When is the right time to hire? | E162 SHORT 3

When is the right time to hire?? The answer is 👉 when you WANT, not NEED someone. If you are running so lean and efficiently that one person being out for any amount of time jeopardizes your experience (staff, patients, or both), you are understaffed. This can create an overly…

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Aug. 21, 2023

Are You in Love with the Journey or the Destination? | Ultimate O.D. Nugget

The person who is in love with the destination will never be as happy as the person who just loves getting there. Which one are you? Does this sound like you in your practice? Are you excited about that big goal you are chasing out in the future but really…

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Aug. 19, 2023

Figure Out Your Staffing Needs | E162 SHORT 2

Figuring out your actual staffing needs may be a tough question to answer but it is EXTREMELY important. If you don't have a vision of how you want to provide your service, you will never have any idea where you really need to be and it will be a horrible…

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Aug. 18, 2023

Staffing Issues! | E162 SHORT 1

If you are in private practice, you deal with staffing issues. It's just a part of life. There are absolutely things you can do to make it NOT as large a part of your life but if you are dead set against dealing with these kind of issues, private practice…

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