How something ends can make or break the entire experience. If everything about the exam was great but then the patient is surprised to find that their insurance doesn't cover nearly what they thought when they go to check out, that patient is not going to feel as good about their overall experience, are they?
The tip here is to make the end AMAZING! Make sure every patient leaves with a good taste in their mouth and you will find that recency bias will take over and you will have a much happier patient population.
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