Videos

Oct. 3, 2023

The Importance of Communication | E168 SHORT 3

Communication is incredibly important. Does your office send texts? Emails? Phone calls? What do they sound like? Are you keeping up with the latest technology? Are you communicating the way your patients want? Check out the full episode here šŸ‘‰ https://youtu.be/wVbOU3mKL0Y #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe…

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Oct. 2, 2023

Being Hard to Kill | Ultimate O.D. Nugget

You want to be successful? Be hard to kill. How do you become hard to kill? You need to make yourself lean and efficient. This will make it so when things get tough, you will outlast the competition because you aren't wasting your resources. This does NOT mean be short…

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Sept. 30, 2023

How to Set Expectations | E168 SHORT 2

What's the number 1 way to set the correct expectations for your practice? ā­ļø YOUR WEBSITE! ā­ļø What is it telling people? How it portraying your office? What promises are you making? Check out the full episode here šŸ‘‰ https://youtu.be/wVbOU3mKL0Y #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to…

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Sept. 29, 2023

Key to Happiness | E168 SHORT 1

Deliver on expectations. It's as simple as that. Relationships with thrive and patients will be blown away and singing your praises! Check out the full episode here šŸ‘‰ https://youtu.be/wVbOU3mKL0Y #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up with all the great content coming…

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Sept. 28, 2023

How to Level Up Your Relationships by Managing & Delivering on Expectations - E168

Timecodes: 00:00 - Intro 00:49 - Run Down: How to Level Up Your Relationships by Managing & Delivering on Expectations 19:31 - Office Talk: The life of a private practice owner 24:20 - Closing Thought: Our lives are defined by opportunities, even the ones we miss In this week's episode…

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Sept. 27, 2023

Location Matters! | E167 SHORT 4

You've heard the saying "LOCATION LOCATION LOCATION" right? It's absolutely accurate. Not only for what specific street your practice is on, but the town/city you're in. Does the size and opportunity align with your goals? Make sure you think it through and do some market research before you choose! Check…

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Sept. 26, 2023

Have a Vision | E167 SHORT 3

The best thing you can do for yourself when starting a practice is create a vision for where you want to be in 20+ years. This is something so many practice owners skip over (me for example) but it is crucial for guiding your decisions and will ultimately make it…

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Sept. 25, 2023

Are You Really Committed to Customer Service? | Ultimate O.D. Nugget

Everybody wants to say they are the BEST at customer service. But are they really? What does amazing customer service look like? What if a patient shows up 30 minutes late? What if they get their new glasses and decide they absolutely hate the frame and say they never picked…

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Sept. 23, 2023

Handling Money in a Start-Up | E167 SHORT 2

One thing you will be making a ton of decisions around when you are starting a practice is MONEY. The first thing you need to research and decide on is a bank. Find one that will work with you on making big equipment purchases, offers a line of credit, has…

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Sept. 22, 2023

Finding a Good Mentor | E167 SHORT 1

Finding someone to be a mentor is not as hard as it sounds. The best mentors are often the ones that are just a few steps ahead of you, not decades. They can usually offer insight that is much more applicable and relevant to your current situation because they just…

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Sept. 21, 2023

Top 5 Things to Consider When Starting a Practice - E167

Timecodes: 00:00 - Intro 00:50 - Run Down: Top 5 Things to Consider When Starting a Practice 24:44 - Office Talk: Upgrading the Optical! 28:01 - Closing Thought: Caring what people think In this week's episode, it's all about the 5 things that should be at the top of your…

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Sept. 20, 2023

Having Discipline to Not Have Regret | E166 SHORT 4

A little bit of discipline NOW will have massive dividends down the road. One of those being a lot less regret. Be dialed in on the seemingly small things now, have a little delayed gratification, and be amazed at the different place you find yourself in a few year! Check…

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Sept. 19, 2023

Asking for a Competitor | E166 SHORT 3

If you aren't staying on top of your practice, complacency is going to creep in and you'll find yourself asleep at the wheel. And, that is just the opening another practitioner needs to come in and take a piece of your pie! Check out the full episode here šŸ‘‰ https://youtu.be/2VFy4JjcYvk…

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Sept. 18, 2023

If You Aren't Doing, You've Learned Nothing | Ultimate O.D. Nugget

We are blessed to live in a time where we have an entire world of information at our fingertips. This means there is great opportunity out there... but if you aren't actually DOING the stuff you are listening to/reading/watching, you haven't learned a darn thing. Doing. Trying. Failing. Succeeding. These…

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Sept. 16, 2023

Don’t Get Complacent! | E166 SHORT 2

Don’t get complacent my friends. As soon as you get comfortable and take your eye off the ball, you are opening yourself up to competition coming in. Check out the full episode at šŸ‘‰ https://youtube.com/shorts/KYXaANl6nMQ?feature=share #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up…

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Sept. 15, 2023

Past Regrets | E166 SHORT 1

Hindsight is 20/20. Don't put yourself in a position where you're looking back 10 years from now and kicking yourself for not making a move when you had the chance. Don't let opportunities pass you by. Check out the full episode at šŸ‘‰ https://youtu.be/2VFy4JjcYvk #theultimateod #optometrypodcast #theultimateodpodcast Join in the…

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Sept. 14, 2023

Taking Advantage of Opportunities When They Arise | E166

Timecodes: 00:00 - Intro 00:48 - Run Down: Taking advantage of opportunities when they arise 16:35 - Office Talk: Adding staff & a Virtual Assistant 21:18 - Closing Thought: Dreaming vs. Doing & Failing In this week's episode we are talking about making the most of opportunities that come your…

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Sept. 13, 2023

Build Your Battle Plan | E165 SHORT 4

To set your staff up for success, you need to give them a well laid out plan. That is what we walk through on this episode. You will create a one page document that will have everything your team needs to know about why you are there and what you…

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Sept. 12, 2023

Become an Expert on the problem to sell better! | E165 SHORT 3

You want your staff to be able to sell better? They need to be able to understand the problem from the patient's perspective better than ANYONE else and be able to articulate it clearly and simply. If you can explain a patient's problem better than they can? They are going…

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Sept. 11, 2023

Time = Value | Ultimate O.D. Nugget

As the saying goes, show me your calendar and I'll show you what you value. You will spend time on things that are important to you and that you enjoy. What are those things in your practice? What do you find yourself doing when you're not with a patient? Figure…

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Sept. 9, 2023

Spreading Your Mission! | E165 SHORT 2

You will be hard pressed to find someone more knowledgable and committed to spreading the word about your office than your staff. To do that however, they need to know what their mission is. A muddy or undefined objective will never spread the way you want. In fact it will…

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Sept. 8, 2023

WELCOME to the Ultimate O.D. Podcast!

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal…

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Sept. 8, 2023

Developing Conversation Cues for Staff | E165 SHORT 1

To make selling second nature, your staff needs to know what complaints/issues/etc they're looking for. It has to be so engrained in them that if they were to hear it in just casual conversation somewhere, they immediately and without thought go into their explanation! Check out the full episode here…

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Sept. 7, 2023

How to Increase Sales without Selling: Part 2 | E165

Timecodes: 00:00 - Intro 00:54 - Run Down: How to increase sales without selling 20:45 - Office Talk: Culture and the straw that stirs the drink 23:39 - Closing Thought: Lessons from a donkey In this week's episode we are picking up from Episode 164 with part 2! Learn how…

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