Videos

Oct. 14, 2023

Excited for the Journey | E170 SHORT 2

There are always new and shiny things that you can implement in your journey. Each one of these things can be an incredible addition or it can be a horrible nightmare. The point is enjoying the journey through it all and making the most of it! Check out the full…

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Oct. 13, 2023

The Beauty of the Off-Season | E170 SHORT 1

In the athletic world, the off-season is just as important as the actual game season. How you prepare and spend your time outside the game determines how the game is played. To truly enjoy playing the sport, you better enjoy/appreciate the practice. This is an example of enjoying the journey,…

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Oct. 12, 2023

How to Enjoy the Journey, Not Just the Destination | E170

Timecodes: 00:00 - Intro 00:54 - Run Down: How to enjoy the journey, not just the destination 15:29 - Office Talk: Progress on new building! 20:08 - Closing Thought: Empty canvas or Jade stone? In this episode we are talking about what it takes to actually enjoy success. Success is…

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Oct. 11, 2023

Finish Strong! | E169 SHORT 4

When the end of the year rolls around, it is SO TEMPTING to see that money in the bank and go blow it on some random piece of equipment. The issue is if it's not well thought out and just a knee jerk purchase with no real plan for implementation,…

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Oct. 10, 2023

Highest Cost Provider | E169 SHORT 3

There's nothing wrong with being the most expensive!💲You just better provide the value and quality to match! Check out the full episode here 👉 https://youtu.be/2vnEWdHYVE4 #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For…

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Oct. 9, 2023

Eliciting Emotion | Ultimate O.D. Nugget

If you want to sell something, have someone be bought in, etc. you NEED to get them to experience some kind of emotion: Love, hate, excitement, fear... something. If you are passionate about what you're talking about, that is going to come through and bring emotion out of the person…

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Oct. 7, 2023

Quality of Patients | E169 SHORT 2

What kind of patients do you want to build your office with? Whether we like it or not, how we set our prices does affect (to a point) the type of people we get as patients. As a cold start doc fresh out of school, I started out having the…

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Oct. 6, 2023

The Problem with Cheap | E169 SHORT 1

Whether we like it or not, how we set our prices does affect (to a point) the type of people we get as patients. As a cold start doc fresh out of school, I made the mistake of having the lowest priced exams of anyone. This attracted people who were…

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Oct. 5, 2023

The Benefits of Charging What You're Worth - E169

Timecodes: 00:00 - Intro 00:30 - Run Down: The Benefits of Charging What You're Worth 23:01 - Office Talk: Lessons from running lean 27:08 - Closing Thought: Have more or want less In this week’s Run Down we are talking about the somewhat debated practice of charging what you are…

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Oct. 4, 2023

Expectations Matter! | E168 SHORT 4

Setting proper expectations for your patients is the key to a successful relationship with them. Manage these 4 things and you'll be ahead of the game when it comes to setting the stage: 1. Website 2. Social Media 3. Reviews 4. Communication Check out the full episode here 👉 https://youtu.be/wVbOU3mKL0Y…

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Oct. 3, 2023

The Importance of Communication | E168 SHORT 3

Communication is incredibly important. Does your office send texts? Emails? Phone calls? What do they sound like? Are you keeping up with the latest technology? Are you communicating the way your patients want? Check out the full episode here 👉 https://youtu.be/wVbOU3mKL0Y #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe…

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Oct. 2, 2023

Being Hard to Kill | Ultimate O.D. Nugget

You want to be successful? Be hard to kill. How do you become hard to kill? You need to make yourself lean and efficient. This will make it so when things get tough, you will outlast the competition because you aren't wasting your resources. This does NOT mean be short…

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Sept. 30, 2023

How to Set Expectations | E168 SHORT 2

What's the number 1 way to set the correct expectations for your practice? ⭐️ YOUR WEBSITE! ⭐️ What is it telling people? How it portraying your office? What promises are you making? Check out the full episode here 👉 https://youtu.be/wVbOU3mKL0Y #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to…

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Sept. 29, 2023

Key to Happiness | E168 SHORT 1

Deliver on expectations. It's as simple as that. Relationships with thrive and patients will be blown away and singing your praises! Check out the full episode here 👉 https://youtu.be/wVbOU3mKL0Y #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up with all the great content coming…

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Sept. 28, 2023

How to Level Up Your Relationships by Managing & Delivering on Expectations - E168

Timecodes: 00:00 - Intro 00:49 - Run Down: How to Level Up Your Relationships by Managing & Delivering on Expectations 19:31 - Office Talk: The life of a private practice owner 24:20 - Closing Thought: Our lives are defined by opportunities, even the ones we miss In this week's episode…

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Sept. 27, 2023

Location Matters! | E167 SHORT 4

You've heard the saying "LOCATION LOCATION LOCATION" right? It's absolutely accurate. Not only for what specific street your practice is on, but the town/city you're in. Does the size and opportunity align with your goals? Make sure you think it through and do some market research before you choose! Check…

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Sept. 26, 2023

Have a Vision | E167 SHORT 3

The best thing you can do for yourself when starting a practice is create a vision for where you want to be in 20+ years. This is something so many practice owners skip over (me for example) but it is crucial for guiding your decisions and will ultimately make it…

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Sept. 25, 2023

Are You Really Committed to Customer Service? | Ultimate O.D. Nugget

Everybody wants to say they are the BEST at customer service. But are they really? What does amazing customer service look like? What if a patient shows up 30 minutes late? What if they get their new glasses and decide they absolutely hate the frame and say they never picked…

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Sept. 23, 2023

Handling Money in a Start-Up | E167 SHORT 2

One thing you will be making a ton of decisions around when you are starting a practice is MONEY. The first thing you need to research and decide on is a bank. Find one that will work with you on making big equipment purchases, offers a line of credit, has…

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Sept. 22, 2023

Finding a Good Mentor | E167 SHORT 1

Finding someone to be a mentor is not as hard as it sounds. The best mentors are often the ones that are just a few steps ahead of you, not decades. They can usually offer insight that is much more applicable and relevant to your current situation because they just…

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Sept. 21, 2023

Top 5 Things to Consider When Starting a Practice - E167

Timecodes: 00:00 - Intro 00:50 - Run Down: Top 5 Things to Consider When Starting a Practice 24:44 - Office Talk: Upgrading the Optical! 28:01 - Closing Thought: Caring what people think In this week's episode, it's all about the 5 things that should be at the top of your…

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Sept. 20, 2023

Having Discipline to Not Have Regret | E166 SHORT 4

A little bit of discipline NOW will have massive dividends down the road. One of those being a lot less regret. Be dialed in on the seemingly small things now, have a little delayed gratification, and be amazed at the different place you find yourself in a few year! Check…

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Sept. 19, 2023

Asking for a Competitor | E166 SHORT 3

If you aren't staying on top of your practice, complacency is going to creep in and you'll find yourself asleep at the wheel. And, that is just the opening another practitioner needs to come in and take a piece of your pie! Check out the full episode here 👉 https://youtu.be/2VFy4JjcYvk…

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Sept. 18, 2023

If You Aren't Doing, You've Learned Nothing | Ultimate O.D. Nugget

We are blessed to live in a time where we have an entire world of information at our fingertips. This means there is great opportunity out there... but if you aren't actually DOING the stuff you are listening to/reading/watching, you haven't learned a darn thing. Doing. Trying. Failing. Succeeding. These…

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