We are blessed to live in a time where we have an entire world of information at our fingertips. This means there is great opportunity out there... but if you aren't actually DOING the stuff you are listening to/reading/watching, you haven't learned a darn thing. Doing. Trying. Failing. Succeeding. These…
Don’t get complacent my friends. As soon as you get comfortable and take your eye off the ball, you are opening yourself up to competition coming in. Check out the full episode at 👉 https://youtube.com/shorts/KYXaANl6nMQ?feature=share #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up…
Hindsight is 20/20. Don't put yourself in a position where you're looking back 10 years from now and kicking yourself for not making a move when you had the chance. Don't let opportunities pass you by. Check out the full episode at 👉 https://youtu.be/2VFy4JjcYvk #theultimateod #optometrypodcast #theultimateodpodcast Join in the…
Timecodes: 00:00 - Intro 00:48 - Run Down: Taking advantage of opportunities when they arise 16:35 - Office Talk: Adding staff & a Virtual Assistant 21:18 - Closing Thought: Dreaming vs. Doing & Failing In this week's episode we are talking about making the most of opportunities that come your…
To set your staff up for success, you need to give them a well laid out plan. That is what we walk through on this episode. You will create a one page document that will have everything your team needs to know about why you are there and what you…
You want your staff to be able to sell better? They need to be able to understand the problem from the patient's perspective better than ANYONE else and be able to articulate it clearly and simply. If you can explain a patient's problem better than they can? They are going…
As the saying goes, show me your calendar and I'll show you what you value. You will spend time on things that are important to you and that you enjoy. What are those things in your practice? What do you find yourself doing when you're not with a patient? Figure…
You will be hard pressed to find someone more knowledgable and committed to spreading the word about your office than your staff. To do that however, they need to know what their mission is. A muddy or undefined objective will never spread the way you want. In fact it will…
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal…
To make selling second nature, your staff needs to know what complaints/issues/etc they're looking for. It has to be so engrained in them that if they were to hear it in just casual conversation somewhere, they immediately and without thought go into their explanation! Check out the full episode here…
Timecodes: 00:00 - Intro 00:54 - Run Down: How to increase sales without selling 20:45 - Office Talk: Culture and the straw that stirs the drink 23:39 - Closing Thought: Lessons from a donkey In this week's episode we are picking up from Episode 164 with part 2! Learn how…
Creating a viable vision is not a quick and easy task. It is a process. It's a living, breathing, and adapting organism. It has taken me several years to finally get clarity on what and where the next move is and it's STILL being adjusted. And that's ok! Give yourself…
In this week’s nugget it’s all about delegating. You want grow? You can’t be doing the same things you’ve always been doing. Your focus is needed elsewhere and it’s time to pass the torch on some of the other tasks. However, this is much easier said than done. It can…
When things aren't feeling right, you're miserable, or just don't feel complete, it's time for the next move. This is where the knowing what energizes you comes into play as well as some trial and error. If you haven't branched out and tried some things, you may not have any…
What do you feel like going into the week Monday morning? Are you excited? Energized? Or is it more a feeling of dread and being drained? If it's the later, you need to start looking at what you are doing. Find what energizes you and do that thing! Obviously there…
Timecodes: 00:00 - Intro 00:37 - Run Down: How to increase sales without selling 16:26 - Office Talk: Personal experience with new PCP 22:31 - Closing Thought: It's going to be okay In this week's episode we are talking about laying the foundation for a staff that sells like crazy…
If you have ONE shot with ONE patient to make them the biggest advocate of your office and you couldn't market to another soul afterwards, what would you do? What does your workup look like? You may be surprised by what may actually be very doable and make your impact…
There are a million and one ways to create a lasting impression. This is part of the thought experiment we talked about. Sit down and really flesh out what your "ULTIMATE" patient experience would look like. This is a blue sky exercise so nothing is off limits. When you are…
There is a saying that discipline is what you do when no one is looking. Are you taking care of the little things even when your patients or staff doesn't see? Are you putting in the time, effort, and energy to reach the goals you say you want to reach?…
Here's a fun thought experiment to do for your practice! There are a million things we would do for our patient experience if we knew they were our only chance at spreading the word about our practice. Why then don't we do these things every day with every patient?? Check…
Timecodes: 00:00 - Intro 00:49 - Run Down: Are you creating the ultimate experience for your patients? 18:28 - Office Talk: Optical and Staff Slip-up 26:17 - Closing Thought: Staffing - A vs. B vs. C Players In this week's episode we are talking about giving your patients the ultimate…
When is the right time to hire?? The answer is 👉 when you WANT, not NEED someone. If you are running so lean and efficiently that one person being out for any amount of time jeopardizes your experience (staff, patients, or both), you are understaffed. This can create an overly…
The person who is in love with the destination will never be as happy as the person who just loves getting there. Which one are you? Does this sound like you in your practice? Are you excited about that big goal you are chasing out in the future but really…
Figuring out your actual staffing needs may be a tough question to answer but it is EXTREMELY important. If you don't have a vision of how you want to provide your service, you will never have any idea where you really need to be and it will be a horrible…