Videos

Aug. 30, 2023

The Ultimate Patient Workup | E163 SHORT 3

If you have ONE shot with ONE patient to make them the biggest advocate of your office and you couldn't market to another soul afterwards, what would you do? What does your workup look like? You may be surprised by what may actually be very doable and make your impact…

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Aug. 29, 2023

What does the Ultimate patient experience look like? | E163 SHORT 2

There are a million and one ways to create a lasting impression. This is part of the thought experiment we talked about. Sit down and really flesh out what your "ULTIMATE" patient experience would look like. This is a blue sky exercise so nothing is off limits. When you are…

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Aug. 28, 2023

The Power of Discipline | Ultimate O.D. Nugget

There is a saying that discipline is what you do when no one is looking. Are you taking care of the little things even when your patients or staff doesn't see? Are you putting in the time, effort, and energy to reach the goals you say you want to reach?…

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Aug. 25, 2023

Patient Experience Thought Experiment | E163 SHORT 1

Here's a fun thought experiment to do for your practice! There are a million things we would do for our patient experience if we knew they were our only chance at spreading the word about our practice. Why then don't we do these things every day with every patient?? Check…

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Aug. 24, 2023

Are You Creating the Ultimate Experience for Your Patients?| E163

Timecodes: 00:00 - Intro 00:49 - Run Down: Are you creating the ultimate experience for your patients? 18:28 - Office Talk: Optical and Staff Slip-up 26:17 - Closing Thought: Staffing - A vs. B vs. C Players In this week's episode we are talking about giving your patients the ultimate…

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Aug. 22, 2023

When is the right time to hire? | E162 SHORT 3

When is the right time to hire?? The answer is 👉 when you WANT, not NEED someone. If you are running so lean and efficiently that one person being out for any amount of time jeopardizes your experience (staff, patients, or both), you are understaffed. This can create an overly…

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Aug. 21, 2023

Are You in Love with the Journey or the Destination? | Ultimate O.D. Nugget

The person who is in love with the destination will never be as happy as the person who just loves getting there. Which one are you? Does this sound like you in your practice? Are you excited about that big goal you are chasing out in the future but really…

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Aug. 19, 2023

Figure Out Your Staffing Needs | E162 SHORT 2

Figuring out your actual staffing needs may be a tough question to answer but it is EXTREMELY important. If you don't have a vision of how you want to provide your service, you will never have any idea where you really need to be and it will be a horrible…

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Aug. 18, 2023

Staffing Issues! | E162 SHORT 1

If you are in private practice, you deal with staffing issues. It's just a part of life. There are absolutely things you can do to make it NOT as large a part of your life but if you are dead set against dealing with these kind of issues, private practice…

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Aug. 17, 2023

Are You Efficient or Short Staffed? | E162

Timecodes: 00:00 - Intro 00:51 - Are You Efficient or Short Staffed? 27:24 - Office Talk: Failing forward on finding a new location 29:39 - Closing Thought: "Dream Big Dreams" The one consistent problem private practice owner deal with is staffing issues. Not only how to properly manage the team…

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Aug. 16, 2023

What are you the best at? | E161 SHORT 4

What can set you apart from the competition? What can you be the best in the world at? To figure this out, you need to know DEFINITIVELY the problem you are solving! Check out the full episode here 👉 https://youtu.be/wbtnFAMzMRk #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to…

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Aug. 15, 2023

What is Our Story? | E161 SHORT 3

Everyone has a story. THAT is your brand. Now you just need to find a way to convey it to your ideal customer and bring them through the door. Check out the full episode here 👉 https://youtu.be/wbtnFAMzMRk #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to…

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Aug. 14, 2023

Your heros are not gods | Ultimate O.D. Nugget

We all have people we look up to. We admire and respect them and sometimes we may feel they are somehow not human. Like they do not face the same challenges or distractions as we mortals do. That could not be farther from the truth however. The people you think…

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Aug. 12, 2023

Selling the Story | E161 SHORT 2 #optometrypodcast #theultimateod #theultimateodpodcast

What makes a brand? Their story. How do they make money? They sell their story! They get people emotionally invested and the rest is history. Check out the full episode here 👉 https://youtu.be/wbtnFAMzMRk #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up with all…

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Aug. 11, 2023

What do you expect from a brand? | E161 SHORT 1 #optometrypodcast

There are big brands you know and love and one of the reasons you love them so much is you know EXACTLY what you can expect from them. This is both good news and bad news because that means all you have to do is be consistent... but that means…

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Aug. 10, 2023

Can an Optometry Office Have a Brand? | E161

Timecodes: 00:00 - Intro 00:36 - Run Down: Can an Optometry Office Have a Brand? 15:13 - Office Talk: Interviews 17:53 - Closing Thought: Overpaying for special things In this episode we are talking about brands. You hear that word and immediately names start filling your mind that you readily…

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Aug. 9, 2023

Accept Reality & Take ACTION! | E160 SHORT 4

Changing the past and wishing on the future are both worthless endeavors. You want to make big things happen? Accept were you are (your current reality) and then TAKE ACTION! Check out the full episode here 👉 https://youtu.be/5ldPrXOO7u4 #optometrypodcast #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the…

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Aug. 8, 2023

The Time to Act is NOW! | E160 SHORT 3

You are never going to feel like you have MORE TIME. We all have the same number of hours in a day, you just choose how to allocate them. Do not wait until you feel like the "timing is right". The time to take act is NOW! Check out the…

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Aug. 7, 2023

Whether Carrot or the Stick, Use What Motivates You | Ultimate O.D. Nugget

Everybody has something that is motivating them. Sometimes it's a prize, sometimes it's just to avoid something unfavorable. Whatever the reason, it can be used to push you to succeed. Find whatever you can that makes you move and USE IT! #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe…

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Aug. 5, 2023

Don't Expect it to Get Easier | E160 SHORT 2

Stop looking longingly at the past or decide to put things off until the "future" (it will never arrive). There are always going to be new obligations and obstacles that are going to pop up. The time to take action is NOW! Check out the full episode here 👉 https://youtu.be/5ldPrXOO7u4…

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Aug. 4, 2023

Expectations & the Unknown | E160 SHORT 1

When something is new, it can be difficult to know what kind of expectations to set. The thing is though, our expectations have a direct effect on our outcome! It's ok if you don't know what your expectations should be specifically but know if you come out the the gate…

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Aug. 3, 2023

How Your Expectations Control Your Outcome | E160

Timecodes: 00:00 - Intro 00:47 - Run Down: How your expectations control your outcome 16:46 - Office Talk: The spot that got away 24:14 - Closing Thought: 20 Hours to Mastery In this episode we are talking about the incredible difference it makes in business when you have intentionally set…

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Aug. 1, 2023

You Already Are Who You Want to Be. Act Like It! | E159 SHORT 4

Change your mindset NOW. Start thinking and acting like that big dog you dream of being. What would they be spending their time on? Would they be worrying about this little thing that I won't let go of? Probably not. Check out the full episode at 👉 https://youtu.be/91ISr0c3U4c #theultimateod #optometrypodcast…

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Aug. 1, 2023

Listen to Your body | E159 SHORT 3

If you ignore the alerts your body gives you, it will find a way to shut you down. Pay attention and respect your health! Check out the full episode at 👉 https://youtu.be/91ISr0c3U4c #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up with all the…

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