Videos

Oct. 23, 2025

Two Businesses, One Roof: How to Separate Clinical and Optical Success | E276

In this episode, I dive into one of the biggest mindset traps holding private practices back — running your clinic like a retail store. 👓 As optometrists, we operate two separate businesses under one roof: a medical clinic and a retail optical. When we start making clinical decisions based on…

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Oct. 16, 2025

Why Systems—Not Superstars—Are the Key to Practice Growth | E275

Timecodes: 00:00 - Intro 00:42 - Why Systems—Not Superstars—Are the Key to Practice Growth 14:30 - Closing Thought: The truth about risk In this episode, I dive deep into what it really takes to scale your practice beyond being a one-person show. After years of doing everything myself—from answering phones…

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Oct. 9, 2025

Building a Business That Works for You (Not the Other Way Around) | E274

Timecodes: 00:00 - Intro 00:46 - Building a Business That Works for You (Not the Other Way Around) 17:24 - Closing Thought: The inner compass In this episode, we are talking about what it really means to reach the next level of private practice ownership—when your business finally starts working…

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Oct. 2, 2025

Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice | E273

Timecodes: 00:00 - Intro 00:49 - Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice 18:09 - Closing Thought: True Confidence is Earned This past year has felt like a decade’s worth of growth for me as a practice owner, and this week I’m breaking down the biggest…

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Sept. 25, 2025

How To Increase Your Revenue Per Patient Over 50% in Just 3 Months | E272

Timecodes: 00:00 - Intro 00:44 - How To Increase Your Revenue Per Patient Over 50% in Just 3 Months 13:54 - Closing Thought: The key to good relationships In this week's episode, I share how we boosted our revenue per patient by over $200 simply by setting a higher standard…

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Sept. 18, 2025

Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level | E271

Timecodes: 00:00 - Intro 00:46 - Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level 27:23 - Closing Thought: Take big shots and network like crazy! In this episode, I’m doing a deep dive into everything I’ve learned over the past year—from opening a brand-new…

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Sept. 11, 2025

Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270

Timecodes: 00:00 - Intro 01:04 - Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients 20:41 - Closing Thought: To make your present better, make your future bigger In this episode, we are talking about how to build a powerful sales funnel for your specialty (using…

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Sept. 4, 2025

Stop Competing with the Middle 50%—Here’s How to Stand Out | E269

Timecodes: 00:00 - Intro 00:52 - Stop Competing with the Middle 50%—Here’s How to Stand Out 17:29 - Closing Thought: Do one thing a thousand times In this week's episode, I get real about the three big changes I’ve made to transform my specialty clinic with lessons learned the hard…

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Aug. 28, 2025

Saying No to "Good" to Build Something Great | E268

Timecodes: 00:00 - Intro 01:22 - Saying No to "Good" to Build Something Great 20:08 - Closing Thought: Having the tough conversations (20:08) In this episode, I get real about the tension between what we want and what we need as private practice owners. I walk you through the mental…

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Aug. 21, 2025

From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E267

Timecodes: 00:00 - Intro 00:53 - From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice 15:29 - Closing Thought: Courage vs. Confidence Success isn’t just about hard work—it’s about raising your standards. In this episode, I break down the difference between confidence and courage, and why courage is what actually…

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Aug. 14, 2025

Staffing, Patients, Strategy: The Non-Negotiables for Practice Success | E266

Timecodes: 00:00 - Intro 00:50 - Staffing, Patients, Strategy: The Non-Negotiables for Practice Success 26:44 - Closing Thought: You can have anything, but you can't have everything The three biggest lessons that can make or break your private practice: staffing with intention, attracting the right patients, and knowing what to…

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Aug. 7, 2025

How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265

Timecodes: 00:00 - Intro 00:41 - How I Went from Volume-Based Burnout to Vision-Fueled Freedom 17:47 - Closing Thought: Don't Get Comfortable In this episode we're talking about how my solo cold-start practice grew into a thriving dry eye and ocular aesthetics center—with a team that brings just as much…

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July 31, 2025

Building Bigger Than You: Creating a Brand That Outlives the Doctor | E264

Timecodes: 00:00 - Intro 00:34 - Building Bigger Than You: Creating a Brand That Outlives the Doctor 17:46 - Closing Thought: Burn the boats. In this week's episode it's all about having the tough conversations and making bold moves. I share how I navigated leadership challenges, staff transitions, and the…

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July 24, 2025

Vision First: Why Every Optometrist Needs a 5-Year Plan | E263

Timecodes: 00:00 - Intro 00:41 - Vision First: Why Every Optometrist Needs a 5-Year Plan 20:51 - Closing Thought: 2 Keys to Accomplishing Great Things In this episode we're talking about what it means to actually lead your practice with vision. I've made some big changes—like bringing on a rockstar…

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July 17, 2025

Navigating Turnover: How to Build a Culture That Thrives on Change | E262

Timecodes: 00:00 - Intro 01:08 - Navigating Turnover: How to Build a Culture That Thrives on Change 29:42 - Closing Thought: The only way to do great work is to love what you do In this episode we are talking about my journey to reshape my optometry practice into something…

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July 10, 2025

Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success | E261

Timecodes: 00:00 - Intro 00:59 - Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success 21:36 - Closing Thought: Effort and Success In this episode we are talking about enjoying your work even amidst challenges like a broken phoropter or a leaking ceiling. Loving what you do makes you…

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July 3, 2025

Small Space, Big Profits: Optometry Practice Growth | E260

Timecodes: 00:00 - Intro 01:12 - Small Space, Big Profits: Optometry Practice Growth 18:46 - Closing Thought: Everything has a price Today we are answering a listener question that was submitted and I think will give great value to everyone! The question is from an OD couple running their own…

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June 26, 2025

4 Areas of Focus for Practice Success Within 12 Months | E259

Timecodes: 00:00 - Intro 00:48 - 4 Areas of Focus for Practice Success Within 12 Months 14:21 - Closing Thought: Delusional Belief! In this episode we are talking about a pivotal moment that truly shaped my journey toward becoming the CEO of my practice, shifting my focus from the exam…

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June 19, 2025

The Growth Playbook: Wisdom from Coaching and Business | E258

Timecodes: 00:00 - Intro 1:00 - The Growth Playbook: Wisdom from Coaching and Business 21:04 - Closing Thought: Wisdom from Socrates I am making the jump back into football, my friends! Coaching that is - and as I have been preparing for the upcoming practices, I am reminded of the…

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June 12, 2025

Applying the Disney Standard: Communication & Combustion Points | E257

Timecodes: 00:00 - Intro 01:05 - Applying the Disney Standard: Communication & Combustion Points 19:28 - Closing Thought: The power of positive feedback One of my practice's main core values is "Care". This value has evolved over the last year as it became clear that we were very good at…

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June 5, 2025

The Relentless Pursuit of Practice Growth | E256

Timestamps: 00:00 - Intro 00:48 - The Relentless Pursuit of Practice Growth 18:27 - Closing Thought: Happiness Comes From Striving Towards the Mission In this episode we are talking about the challenges and strategies of scaling from an early-stage startup to a multi-million dollar practice. Growth is a continuous, demanding…

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May 29, 2025

Practice Management: Lessons Learned | E255

Timecodes: 00:00 - Intro 00:13 - Practice Management: Lessons Learned 22:53 - Closing Thought: The Cost This episode is a conglomeration of the biggest lessons learned and tools I've used the past few months to lay the foundation for the next level. We are putting things in place for another…

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May 22, 2025

How to Grow Your Practice Without Destroying It | E254

Timecodes: 00:00 - Intro 00:53 - How to Grow Your Practice Without Destroying It (00:53) 15:07 - Closing Thought: Humble enough to be replaced, wise enough to know there's no one like me I have found the age-old adage "if you're not growing, you're dying" certainly applies to optometry practices.…

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May 15, 2025

The True Cost of Poor Management: Your Culture | E253

Timecodes: 00:00 - Intro 1:05 - The True Cost of Poor Management: Your Culture 19:57 - Closing Thought: You Don't Learn How to Swim by Reading About Water If you have listened to this podcast for any length of time, you know how important culture is in our practice. The…

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