Timecodes: 00:00 - Intro 00:50 - The Power of Specialization in Optometry: Stop Doing More to Grow Faster 28:25 - Closing Thought: The Hawthorne Effect (28:25) In this week's episode, I’m talking straight to private practice owners about why simplifying your practice is actually the hardest—and most profitable—thing you’ll ever…
Timecodes: 00:00 - Intro 01:03 - What “Scaling” Really Means for Private Practice Optometrists 22:37 - Closing Thought: Being the "BEST" vs. Being "BETTER" In this week's episode I’m breaking down what scaling really means for private practice owners—and why it doesn’t have to mean more locations or a bigger…
Timecodes: 00:00 - Intro 00:54 - The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists 31:07 - Closing Thought: Keeping Your Conviction In this episode, we are diving into what it really means to step into the CEO role of your practice and why this mindset shift has completely…
Timecodes: 00:00 - Intro 00:47 - From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet 12:05 - Closing Thought: Blueprint for Success In this episode, I’m sharing the exact steps I’m taking right now to grow both my primary care practice and Rejuvenation Dry Eye Center—from…
Timecodes: 00:00 - Intro 00:53 - Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting 20:34 - Closing Thought: The work begins when the motivation ends In this episode, I break down my biggest takeaways from my latest P3 meeting and what it really means to grow when the…
Timecodes: 00:00 - Intro 00:49 - The #1 Mistake Holding Private Practice ODs Back 13:55 - Closing Thought: Facing the Pain In this episode we are talking about the biggest mistake I believe most ODs make when trying to grow a private practice: staying buried in the exam room. For…
Timecodes: 00:00 - Intro 00:49 - 5 Game-Changing Questions to Transform Your Optometry Practice 22:06 - Closing Thought: What is the cost of staying right where you are? In this episode, I share the five key questions every private practice owner should be asking themselves—and their team—as we close out…
Timecodes: 00:44 - The Business of Optometry: Culture, Systems, and the Freedom to Step Back 16:57 - Closing Thought: Finding your passion In this episode, we are talking about what it really means to become the CEO of your practice—not just the doctor seeing patients day to day. Stepping out…
Timecodes: 00:00 - Intro 00:36 - The Power of Evolution: Designing the Life and Practice You Actually Want 17:21 - Closing Thought: Create In this episode, we are talking about evolving as a private practice owner. After 14 years of building my practice from the ground up, I’m learning how…
In this episode, I dive into one of the biggest mindset traps holding private practices back — running your clinic like a retail store. 👓 As optometrists, we operate two separate businesses under one roof: a medical clinic and a retail optical. When we start making clinical decisions based on…
Timecodes: 00:00 - Intro 00:42 - Why Systems—Not Superstars—Are the Key to Practice Growth 14:30 - Closing Thought: The truth about risk In this episode, I dive deep into what it really takes to scale your practice beyond being a one-person show. After years of doing everything myself—from answering phones…
Timecodes: 00:00 - Intro 00:46 - Building a Business That Works for You (Not the Other Way Around) 17:24 - Closing Thought: The inner compass In this episode, we are talking about what it really means to reach the next level of private practice ownership—when your business finally starts working…
Timecodes: 00:00 - Intro 00:49 - Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice 18:09 - Closing Thought: True Confidence is Earned This past year has felt like a decade’s worth of growth for me as a practice owner, and this week I’m breaking down the biggest…
Timecodes: 00:00 - Intro 00:44 - How To Increase Your Revenue Per Patient Over 50% in Just 3 Months 13:54 - Closing Thought: The key to good relationships In this week's episode, I share how we boosted our revenue per patient by over $200 simply by setting a higher standard…
Timecodes: 00:00 - Intro 00:46 - Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level 27:23 - Closing Thought: Take big shots and network like crazy! In this episode, I’m doing a deep dive into everything I’ve learned over the past year—from opening a brand-new…
Timecodes: 00:00 - Intro 01:04 - Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients 20:41 - Closing Thought: To make your present better, make your future bigger In this episode, we are talking about how to build a powerful sales funnel for your specialty (using…
Timecodes: 00:00 - Intro 00:52 - Stop Competing with the Middle 50%—Here’s How to Stand Out 17:29 - Closing Thought: Do one thing a thousand times In this week's episode, I get real about the three big changes I’ve made to transform my specialty clinic with lessons learned the hard…
Timecodes: 00:00 - Intro 01:22 - Saying No to "Good" to Build Something Great 20:08 - Closing Thought: Having the tough conversations (20:08) In this episode, I get real about the tension between what we want and what we need as private practice owners. I walk you through the mental…
Timecodes: 00:00 - Intro 00:53 - From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice 15:29 - Closing Thought: Courage vs. Confidence Success isn’t just about hard work—it’s about raising your standards. In this episode, I break down the difference between confidence and courage, and why courage is what actually…
Timecodes: 00:00 - Intro 00:50 - Staffing, Patients, Strategy: The Non-Negotiables for Practice Success 26:44 - Closing Thought: You can have anything, but you can't have everything The three biggest lessons that can make or break your private practice: staffing with intention, attracting the right patients, and knowing what to…
Timecodes: 00:00 - Intro 00:41 - How I Went from Volume-Based Burnout to Vision-Fueled Freedom 17:47 - Closing Thought: Don't Get Comfortable In this episode we're talking about how my solo cold-start practice grew into a thriving dry eye and ocular aesthetics center—with a team that brings just as much…
Timecodes: 00:00 - Intro 00:34 - Building Bigger Than You: Creating a Brand That Outlives the Doctor 17:46 - Closing Thought: Burn the boats. In this week's episode it's all about having the tough conversations and making bold moves. I share how I navigated leadership challenges, staff transitions, and the…
Timecodes: 00:00 - Intro 00:41 - Vision First: Why Every Optometrist Needs a 5-Year Plan 20:51 - Closing Thought: 2 Keys to Accomplishing Great Things In this episode we're talking about what it means to actually lead your practice with vision. I've made some big changes—like bringing on a rockstar…
Timecodes: 00:00 - Intro 01:08 - Navigating Turnover: How to Build a Culture That Thrives on Change 29:42 - Closing Thought: The only way to do great work is to love what you do In this episode we are talking about my journey to reshape my optometry practice into something…