Videos

Feb. 12, 2026

Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292

Timecodes: 00:00 - Intro 01:01 - Failure, Fear, and Growth: A New Way to Think About Running Your Practice 21:50 - Closing Thought: 4 Life Lessons In this week's episode, I dive into why most “failure” in optometry isn’t financially the way you'd think and how the identity you choose…

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Feb. 5, 2026

Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291

Timecodes: 00:00 - Intro 01:01 - Rest Isn’t a Reward: The Secret to Sustainable Practice Growth 21:20 - Closing Thought: Embracing Everything In this episode, I share the mindset shift that completely changed how I run my practice—from being stuck in the exam room out of guilt to finally stepping…

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Jan. 29, 2026

Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner | E290

Timecodes: 00:00 - Intro 00:46 - Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner Closing Thought: The Blind Man's Stick (26:57) In this week's episode, we are breaking down why your attention is the most valuable resource you have as a practice owner and how learning to control…

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Jan. 22, 2026

Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289

Timecodes: 00:00 - Intro 01:09 - Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice 24:40 - Closing Thought: Multi-Practice Insights from ⁠The Power Hour⁠ If you’re thinking about starting a specialty clinic, this episode is my honest, no-fluff take on what I’d do differently knowing what…

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Jan. 15, 2026

Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288

Timecodes: 00:00 - Intro 00:53 - Operator vs CEO: The Mindset Shift Every Practice Owner Must Make 24:06 - Closing Thought: Intentionality When I started my practice as a cold start, I was the business and for a long time I stayed stuck in that operator mindset without realizing it.…

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Jan. 8, 2026

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry E287

Timecodes: 00:00 - Intro 00:38 - Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry 27:59 - Closing Thought: The problem with hard workers In this week's episode, I’m calling it like it is: your goals for 2026 are probably garbage. And it’s not because goals are bad,…

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Jan. 1, 2026

The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286

Timecodes: 00:00 - Intro 00:50 - The Power of Specialization in Optometry: Stop Doing More to Grow Faster 28:25 - Closing Thought: The Hawthorne Effect (28:25) In this week's episode, I’m talking straight to private practice owners about why simplifying your practice is actually the hardest—and most profitable—thing you’ll ever…

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Dec. 18, 2025

What “Scaling” Really Means for Private Practice Optometrists | E284

Timecodes: 00:00 - Intro 01:03 - What “Scaling” Really Means for Private Practice Optometrists 22:37 - Closing Thought: Being the "BEST" vs. Being "BETTER" In this week's episode I’m breaking down what scaling really means for private practice owners—and why it doesn’t have to mean more locations or a bigger…

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Dec. 11, 2025

The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283

Timecodes: 00:00 - Intro 00:54 - The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists 31:07 - Closing Thought: Keeping Your Conviction In this episode, we are diving into what it really means to step into the CEO role of your practice and why this mindset shift has completely…

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Dec. 4, 2025

From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282

Timecodes: 00:00 - Intro 00:47 - From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet 12:05 - Closing Thought: Blueprint for Success In this episode, I’m sharing the exact steps I’m taking right now to grow both my primary care practice and Rejuvenation Dry Eye Center—from…

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Nov. 27, 2025

Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281

Timecodes: 00:00 - Intro 00:53 - Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting 20:34 - Closing Thought: The work begins when the motivation ends In this episode, I break down my biggest takeaways from my latest P3 meeting and what it really means to grow when the…

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Nov. 20, 2025

The #1 Mistake Holding Private Practice ODs Back | E280

Timecodes: 00:00 - Intro 00:49 - The #1 Mistake Holding Private Practice ODs Back 13:55 - Closing Thought: Facing the Pain In this episode we are talking about the biggest mistake I believe most ODs make when trying to grow a private practice: staying buried in the exam room. For…

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Nov. 13, 2025

5 Game-Changing Questions to Transform Your Optometry Practice | E279

Timecodes: 00:00 - Intro 00:49 - 5 Game-Changing Questions to Transform Your Optometry Practice 22:06 - Closing Thought: What is the cost of staying right where you are? In this episode, I share the five key questions every private practice owner should be asking themselves—and their team—as we close out…

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Nov. 6, 2025

The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278

Timecodes: 00:44 - The Business of Optometry: Culture, Systems, and the Freedom to Step Back 16:57 - Closing Thought: Finding your passion In this episode, we are talking about what it really means to become the CEO of your practice—not just the doctor seeing patients day to day. Stepping out…

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Oct. 30, 2025

The Power of Evolution: Designing the Life and Practice You Actually Want | E277

Timecodes: 00:00 - Intro 00:36 - The Power of Evolution: Designing the Life and Practice You Actually Want 17:21 - Closing Thought: Create In this episode, we are talking about evolving as a private practice owner. After 14 years of building my practice from the ground up, I’m learning how…

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Oct. 23, 2025

Two Businesses, One Roof: How to Separate Clinical and Optical Success | E276

In this episode, I dive into one of the biggest mindset traps holding private practices back — running your clinic like a retail store. 👓 As optometrists, we operate two separate businesses under one roof: a medical clinic and a retail optical. When we start making clinical decisions based on…

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Oct. 16, 2025

Why Systems—Not Superstars—Are the Key to Practice Growth | E275

Timecodes: 00:00 - Intro 00:42 - Why Systems—Not Superstars—Are the Key to Practice Growth 14:30 - Closing Thought: The truth about risk In this episode, I dive deep into what it really takes to scale your practice beyond being a one-person show. After years of doing everything myself—from answering phones…

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Oct. 9, 2025

Building a Business That Works for You (Not the Other Way Around) | E274

Timecodes: 00:00 - Intro 00:46 - Building a Business That Works for You (Not the Other Way Around) 17:24 - Closing Thought: The inner compass In this episode, we are talking about what it really means to reach the next level of private practice ownership—when your business finally starts working…

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Oct. 2, 2025

Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice | E273

Timecodes: 00:00 - Intro 00:49 - Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice 18:09 - Closing Thought: True Confidence is Earned This past year has felt like a decade’s worth of growth for me as a practice owner, and this week I’m breaking down the biggest…

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Sept. 25, 2025

How To Increase Your Revenue Per Patient Over 50% in Just 3 Months | E272

Timecodes: 00:00 - Intro 00:44 - How To Increase Your Revenue Per Patient Over 50% in Just 3 Months 13:54 - Closing Thought: The key to good relationships In this week's episode, I share how we boosted our revenue per patient by over $200 simply by setting a higher standard…

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Sept. 18, 2025

Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level | E271

Timecodes: 00:00 - Intro 00:46 - Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level 27:23 - Closing Thought: Take big shots and network like crazy! In this episode, I’m doing a deep dive into everything I’ve learned over the past year—from opening a brand-new…

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Sept. 11, 2025

Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270

Timecodes: 00:00 - Intro 01:04 - Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients 20:41 - Closing Thought: To make your present better, make your future bigger In this episode, we are talking about how to build a powerful sales funnel for your specialty (using…

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Sept. 4, 2025

Stop Competing with the Middle 50%—Here’s How to Stand Out | E269

Timecodes: 00:00 - Intro 00:52 - Stop Competing with the Middle 50%—Here’s How to Stand Out 17:29 - Closing Thought: Do one thing a thousand times In this week's episode, I get real about the three big changes I’ve made to transform my specialty clinic with lessons learned the hard…

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Aug. 28, 2025

Saying No to "Good" to Build Something Great | E268

Timecodes: 00:00 - Intro 01:22 - Saying No to "Good" to Build Something Great 20:08 - Closing Thought: Having the tough conversations (20:08) In this episode, I get real about the tension between what we want and what we need as private practice owners. I walk you through the mental…

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