Videos

Aug. 28, 2025

Saying No to "Good" to Build Something Great | E268

Timecodes: 00:00 - Intro 01:22 - Saying No to "Good" to Build Something Great 20:08 - Closing Thought: Having the tough conversations (20:08) In this episode, I get real about the tension between what we want and what we need as private practice owners. I walk you through the mental…

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Aug. 21, 2025

From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E267

Timecodes: 00:00 - Intro 00:53 - From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice 15:29 - Closing Thought: Courage vs. Confidence Success isn’t just about hard work—it’s about raising your standards. In this episode, I break down the difference between confidence and courage, and why courage is what actually…

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Aug. 14, 2025

Staffing, Patients, Strategy: The Non-Negotiables for Practice Success | E266

Timecodes: 00:00 - Intro 00:50 - Staffing, Patients, Strategy: The Non-Negotiables for Practice Success 26:44 - Closing Thought: You can have anything, but you can't have everything The three biggest lessons that can make or break your private practice: staffing with intention, attracting the right patients, and knowing what to…

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Aug. 7, 2025

How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265

Timecodes: 00:00 - Intro 00:41 - How I Went from Volume-Based Burnout to Vision-Fueled Freedom 17:47 - Closing Thought: Don't Get Comfortable In this episode we're talking about how my solo cold-start practice grew into a thriving dry eye and ocular aesthetics center—with a team that brings just as much…

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July 31, 2025

Building Bigger Than You: Creating a Brand That Outlives the Doctor | E264

Timecodes: 00:00 - Intro 00:34 - Building Bigger Than You: Creating a Brand That Outlives the Doctor 17:46 - Closing Thought: Burn the boats. In this week's episode it's all about having the tough conversations and making bold moves. I share how I navigated leadership challenges, staff transitions, and the…

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July 24, 2025

Vision First: Why Every Optometrist Needs a 5-Year Plan | E263

Timecodes: 00:00 - Intro 00:41 - Vision First: Why Every Optometrist Needs a 5-Year Plan 20:51 - Closing Thought: 2 Keys to Accomplishing Great Things In this episode we're talking about what it means to actually lead your practice with vision. I've made some big changes—like bringing on a rockstar…

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July 17, 2025

Navigating Turnover: How to Build a Culture That Thrives on Change | E262

Timecodes: 00:00 - Intro 01:08 - Navigating Turnover: How to Build a Culture That Thrives on Change 29:42 - Closing Thought: The only way to do great work is to love what you do In this episode we are talking about my journey to reshape my optometry practice into something…

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July 10, 2025

Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success | E261

Timecodes: 00:00 - Intro 00:59 - Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success 21:36 - Closing Thought: Effort and Success In this episode we are talking about enjoying your work even amidst challenges like a broken phoropter or a leaking ceiling. Loving what you do makes you…

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July 3, 2025

Small Space, Big Profits: Optometry Practice Growth | E260

Timecodes: 00:00 - Intro 01:12 - Small Space, Big Profits: Optometry Practice Growth 18:46 - Closing Thought: Everything has a price Today we are answering a listener question that was submitted and I think will give great value to everyone! The question is from an OD couple running their own…

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June 26, 2025

4 Areas of Focus for Practice Success Within 12 Months | E259

Timecodes: 00:00 - Intro 00:48 - 4 Areas of Focus for Practice Success Within 12 Months 14:21 - Closing Thought: Delusional Belief! In this episode we are talking about a pivotal moment that truly shaped my journey toward becoming the CEO of my practice, shifting my focus from the exam…

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June 19, 2025

The Growth Playbook: Wisdom from Coaching and Business | E258

Timecodes: 00:00 - Intro 1:00 - The Growth Playbook: Wisdom from Coaching and Business 21:04 - Closing Thought: Wisdom from Socrates I am making the jump back into football, my friends! Coaching that is - and as I have been preparing for the upcoming practices, I am reminded of the…

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June 12, 2025

Applying the Disney Standard: Communication & Combustion Points | E257

Timecodes: 00:00 - Intro 01:05 - Applying the Disney Standard: Communication & Combustion Points 19:28 - Closing Thought: The power of positive feedback One of my practice's main core values is "Care". This value has evolved over the last year as it became clear that we were very good at…

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June 5, 2025

The Relentless Pursuit of Practice Growth | E256

Timestamps: 00:00 - Intro 00:48 - The Relentless Pursuit of Practice Growth 18:27 - Closing Thought: Happiness Comes From Striving Towards the Mission In this episode we are talking about the challenges and strategies of scaling from an early-stage startup to a multi-million dollar practice. Growth is a continuous, demanding…

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May 29, 2025

Practice Management: Lessons Learned | E255

Timecodes: 00:00 - Intro 00:13 - Practice Management: Lessons Learned 22:53 - Closing Thought: The Cost This episode is a conglomeration of the biggest lessons learned and tools I've used the past few months to lay the foundation for the next level. We are putting things in place for another…

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May 22, 2025

How to Grow Your Practice Without Destroying It | E254

Timecodes: 00:00 - Intro 00:53 - How to Grow Your Practice Without Destroying It (00:53) 15:07 - Closing Thought: Humble enough to be replaced, wise enough to know there's no one like me I have found the age-old adage "if you're not growing, you're dying" certainly applies to optometry practices.…

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May 15, 2025

The True Cost of Poor Management: Your Culture | E253

Timecodes: 00:00 - Intro 1:05 - The True Cost of Poor Management: Your Culture 19:57 - Closing Thought: You Don't Learn How to Swim by Reading About Water If you have listened to this podcast for any length of time, you know how important culture is in our practice. The…

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May 8, 2025

How to Become So Valuable, You Are Not Needed in Your Practice | E252

Timecodes: 00:00 - Intro 00:53 - How to Become So Valuable, You Are Not Needed in Your Practice 27:55 - Closing Thought: If you always do what you've always done... The more meetings I attend with my P3 study group, the more my vision is crystallizing for what I was…

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May 1, 2025

Critical Moves Today for Your Dream Practice Tomorrow | E251

Timecodes: 00:00 - Intro 1:04 - Critical Moves Today for Your Dream Practice Tomorrow 22:09 - Closing Thought: Fear comes from inexperience, not incapability The more time I spend with people that are more successful than I and have the kind of life and practices that I dream about, the…

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April 24, 2025

How to Manage Rising Costs & Thrive | E250

Timecodes: 00:00 - Intro 00:51 - How to Manage Rising Costs & Thrive 10:49 - Closing Thought 1: Your Comfort Zone is a Beautiful Place 12:42 - Closing Thought 2: Until the Lion Learns to Write, Every Story Will Glorify the Hunter Tariffs are the word of the moment right…

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April 17, 2025

1 Step Back, 2 Steps Forward: The Power of a Break | E249

Timecodes: 00:00 - Intro 00:52 - 1 Step Back, 2 Steps Forward: The Power of a Break 21:00 - Closing Thought: Trading Time for Money Being out of the office doesn't seem like it would be a smart move when you are trying to grow your practice. On paper it…

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April 10, 2025

The Power of a TEAM Approach to the Patient Journey | E248

Timecodes: 00:00 - Intro 00:52 - The Power of a TEAM Approach to the Patient Journey 14:09 - Closing Thought: Success vs. Happiness The last office meeting we had was probably one of the best we've ever had in regards to strengthening our efficiency and improving our office culture. We…

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April 3, 2025

How Playing the Long Game & Doubling Down on Trust Has Affected My Practice | E247

Timecodes: 00:00 - Intro 00:43 - How Playing the Long Game & Doubling Down on Trust Has Affected My Practice 14:15 - Closing Thought: Praise in Public, Correct in Private Planning for the future is always a good idea, however for some reason we can forget that when it comes…

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March 27, 2025

How To Stay Motivated in Private Practice | E246

Timecodes: 00:00 - Intro 00:33 - How To Stay Motivated in Private Practice 17:08 - Closing Thought: Don't forget to live It's easy to fall into a mindless routine in private practice. The problem then is trying to not make stupid decisions (ie. purchasing equipment you don't have a plan…

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March 20, 2025

How to Be A Better Doctor - It's Not What You Think | E245

Timecodes: 00:00 - Intro 00:38 - How to Be A Better Doctor - It's Not What You Think 15:14 - Closing Thought: The Parable of 3 Stone Cutters There's a lot that goes into being a good doctor. While clinical knowledge is incredibly important, my hot take is there is…

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