Timecodes:
00:00 - Intro
00:49 - Why Your Optometry Practice Feels Stuck (And How to Move Forward)
20:01 - Closing Thought: Old Habits vs. New Standards
One of the hardest lessons I’m learning as a practice owner is that the decisions that got me here aren’t always the ones that will get me where I want to go next. In this episode, I’m sharing how I’m learning to think like a CEO instead of just a doctor, why we hold on to the parts of our business that feel comfortable, and the framework I use to make bigger, long-term decisions—even when there’s no guarantee they’ll work. We talk about opportunity cost, identity shifts, and why you have to stop judging decisions based on your favorite hour of the week and start evaluating the entire business. If you’re feeling stuck between where your practice is today and where you know it could be, this episode will challenge you to see the whole board before making your next move.
#theultimateod #optometrypodcast #theultimateodpodcast
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go.
I love getting feedback, questions, suggestions, etc. so contact me at:
👉 https://www.theultimateod.com/
👉 Twitter- https://twitter.com/theultimateod
👉 Instagram - https://www.instagram.com/theultimateod/
👉 Facebook - https://www.facebook.com/theultimateod
👉 OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!