Timecodes:
00:00 - Intro
00:54 - The 90-Day Plan That Changed How I Run My Optometry Practice
25:37 - Closing Thought: Lazy People vs. Winners
I’ve always struggled with the temptation to change things too quickly—come up with a new idea, get some resistance, and then move on to the next thing because I feel like I need to be doing something. In this episode, I’m sharing why I’ve started using 90-day plans to force myself and my team to stay focused, execute, measure what’s actually happening, and give our decisions enough time to produce evidence before we pivot. We’re talking about accountability, improving every role in the practice—including doctors—and why consistency doesn’t mean refusing to change; it means giving your decisions enough time to see whether they’re working. If you’re constantly changing direction in your practice, this is a reminder that sometimes the best thing a CEO can do is stop messing with things and let the plan play out.
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