Episodes

June 11, 2026

The Leadership Test that Nobody Talks About | E309

The Leadership Test that Nobody Talks About | E309 Highlights from this episode: The Leadership Test that Nobody Talks About (01:00) Closing Thought: Keep it + Multiply it! (28:02) Hiring an associate taught me something I wa...

Listen to the Episode
June 4, 2026

Excellence vs Success: The Mindset Shift That Changes Everything | E3…

Excellence vs Success: The Mindset Shift That Changes Everything | E308 Highlights from this episode: Excellence vs Success: The Mindset Shift That Changes Everything (00:56) Closing Thought: Preparing for a Future (21:30) As...

Listen to the Episode
May 28, 2026

The “Monster” Mindset: Raising Your Standards in Private Practice | E…

The “Monster” Mindset: Raising Your Standards in Private Practice | E307 Highlights from this episode: The “Monster” Mindset: Raising Your Standards in Private Practice (00:40) Closing Thought: Be Consistent (22:29) I’ve real...

Listen to the Episode
May 21, 2026

Why Growing Your Optometry Practice Feels So Hard (Even When You’re W…

Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) | E306 Highlights from this episode: Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) (00:48) Closing Thought: The Cost ...

Listen to the Episode
May 14, 2026

The Hidden Ceiling in Your Practice: YOU | E305

The Hidden Ceiling in Your Practice: YOU | E305 Highlights from this episode: The Hidden Ceiling in Your Practice: YOU (01:27) Closing Thought: The Cost of In-Action (25:29) Adding an associate didn’t just grow my optometry p...

Listen to the Episode
May 7, 2026

You're Not Losing Motivation, You're Losing Chaos: How to Survive the…

You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Gowth | E304 Highlights from this episode: You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of P...

Listen to the Episode
April 30, 2026

Conviction vs. Push Back: The CEO Test | E303

Conviction vs. Push Back: The CEO Test | E303 Highlights from this episode: Conviction vs. Push Back: The CEO Test (01:05) Closing Thought: Which kid are you going to feed? (31:11) In this week's episode, we're talking about ...

Listen to the Episode
April 23, 2026

Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Gr…

Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth | E302 Highlights from this episode: Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth (01:03) Closing Thought: Love where you ...

Listen to the Episode
April 16, 2026

Strategic Discomfort vs. Boredom Discomfort: Making the Pain Producti…

Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive | E301 Highlights from this episode: Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive (00:45) Closing Thought: Conquering the Worl...

Listen to the Episode
April 9, 2026

Sprint vs Sustain: How Smart ODs Scale Without Burning Out | E300

Sprint vs Sustain: How Smart ODs Scale Without Burning Out | E300 Highlights from this episode: Sprint vs Sustain: How Smart ODs Scale Without Burning Out (00:58) Closing Thought: The courage of leadership (25:35) In this epi...

Listen to the Episode
April 2, 2026

Private Practice Growth: Turning a Specialty Into a Revenue Driver| E…

Private Practice Growth: Turning a Specialty Into a Revenue Driver | E299 Highlights from this episode: Private Practice Growth: Turning a Specialty Into a Revenue Driver (00:50) Closing Thought: Learning to Swim (25:55) I’ve...

Listen to the Episode
March 26, 2026

The Secret to Growing Your Optometry Practice: Empower Your Team | E2…

The Secret to Growing Your Optometry Practice: Empower Your Team | E298 Highlights from this episode: The Secret to Growing Your Optometry Practice: Empower Your Team (00:50) Closing Thought: 5 Magnetic Affirmations (20:44) I...

Listen to the Episode
March 19, 2026

Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving…

Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297 Highlights from this episode: Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice (1:00) Closing Thought: The li...

Listen to the Episode
March 12, 2026

Stop Being the Hero Doctor: Build a Practice That Runs Without You | …

Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296 Highlights from this episode: Stop Being the Hero Doctor: Build a Practice That Runs Without You (00:37) Closing Thought: When the medicine shows up (2...

Listen to the Episode
March 5, 2026

Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye…

Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices | E295 Highlights from this episode: Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices (00:53) Closing Th...

Listen to the Episode
Feb. 26, 2026

How to Differentiate Your Optometry Practice in a Crowded Market | E2…

How to Differentiate Your Optometry Practice in a Crowded Market | E294 Highlights from this episode: How to Differentiate Your Optometry Practice in a Crowded Market (00:46) Closing Thought: Living in the Present (24:04) In ...

Listen to the Episode
Feb. 19, 2026

The Power of the Elevator Pitch | E293

The Power of the Elevator Pitch | E293 Highlights from this episode: The Power of the Elevator Pitch (00:38) Closing Thought: Calm during the storm (28:48) In this episode, we are breaking down why every private practice owne...

Listen to the Episode
Feb. 12, 2026

Failure, Fear, and Growth: A New Way to Think About Running Your Prac…

Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292 Highlights from this episode: Failure, Fear, and Growth: A New Way to Think About Running Your Practice (01:01) Closing Thought: 4 Life Lessons ...

Listen to the Episode
Feb. 5, 2026

Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291

Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291 Highlights from this episode: Rest Isn’t a Reward: The Secret to Sustainable Practice Growth (01:01) Closing Thought: Embracing Everything (21:20) In this ...

Listen to the Episode
Jan. 29, 2026

Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Own…

Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner | E290 Highlights from this episode: Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner (00:46) Closing Thought: The Blind Man's Sti...

Listen to the Episode
Jan. 22, 2026

Specialty Clinics in Optometry: Lessons from Building a Successful Dr…

Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289 Highlights from this episode: Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice (01:09) Closing Thou...

Listen to the Episode
Jan. 15, 2026

Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E…

Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288 Highlights from this episode: Operator vs CEO: The Mindset Shift Every Practice Owner Must Make (00:53) Closing Thought: Intentionality (24:06) When I s...

Listen to the Episode
Jan. 8, 2026

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Opt…

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287 Highlights from this episode: Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry (00:38) Closing Thought: The problem...

Listen to the Episode
Jan. 1, 2026

The Power of Specialization in Optometry: Stop Doing More to Grow Fas…

The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286 Highlights from this episode: The Power of Specialization in Optometry: Stop Doing More to Grow Faster (00:50) Closing Thought: The Hawthorne Eff...

Listen to the Episode