Episodes

From Struggle to Success, the Journey of Leveling Up My Practice | E220 Highlights from this episode: 00:46 - From Struggle to Success, the Journey of Leveling Up My Practice 18:39 - Closing Thought: Our Circumstances Shape Our Views We are one week away from moving into our new office and let me tell you, it has been a whirlwind! In this episode we are talking about the perspective shifts that had to happen to get to this point - to take the leap and just get on the rollercoaster. Join in the...

3 Things You Need to Manage as the Head Coach of Your Practice | E219 Highlights fom this episode: 3 Things You Need to Manage as the Head Coach of Your Practice (00:32) Closing Thought: Should Have Wanted More Quote (19:23) For all intents and purposes, as the CEO's of our practices, we are basically the "head coach". It's our job to manage our staff, our patients, and our business. To do that we have 3 levers we can pull: people, culture, and numbers. Listen to find out how all these things...

How to Spot Growth and Maintain Momentum During Difficult Seasons | E218 Highlights from this episode: How to Spot Growth and Maintain Momentum During Difficult Seasons (00:46) Closing Thought: The World is Better When People Try to Improve (16:54) If you've listened to this podcast for any amount of time you'll know it's no secret that things are not always easy. In fact a lot of things are difficult and if you aren't focusing on the right thing, that can and will burn you out. In this episod...

My Secrets to Maintaining Energy for My Practice & Avoiding Burnout | E217 Highlights from this episode: My Secrets to Maintaining Energy for My Practice & Avoiding Burnout (00:36) Closing Thought: Removing Yourself From the Emotion (16:39) What we do for our professional can be a grind for some people. We do the same thing day in and day out and then a new year hits and we start all over again. Over the years I have found some amazing ways to help refresh, refocus, and get juiced up for the ...

Emotions 101: How to Capitalize on Pain and Discomfort in Your Practice | E216 Highlights from this episode: Emotions 101: How to Capitalize on Pain and Discomfort in Your Practice (00:27) Closing Thought: Make the most of this moment (17:09) Emotions are powerful things. They can take you to great heights or drop you to great depths. In private practice we definitely experience the extreme highs and lows of this rollercoaster. The skill we need to master however is to make those lows (pain an...

Growth & Obstacles: How to Manage the Chaos of Private Practice | E215 Highlights from this episode: Growth & Obstacles: How to Manage the Chaos of Private Practice (00:45) Closing Thought: You'll Always Wish You Started Younger (20:53) Just as in any other business, private practice experiences seasons of "ease" and "chaos". We are currently in the "chaos" season in our practice. While we are bursting at the seams with a bigger location on the very near horizon, we are also dealing with the a...

How to Figure Out if Your Staff is Overworked or Just Doesn't Care, And What To Do About It | E214 Highlights from this episode: How to Figure Out if Your Staff is Overworked or Just Doesn't Care, And What To Do About It (00:52) Closing Thought: Don't get stuck in the wrong room (16:05) Staffing is a never ending project within a practice. We have had to replace several staff members over the last few months and obviously there's a learning curve with new hires and they are going to make many...

Quick Hitter: 3 Reasons to Love Being a Business Owner - E213 Highlights from this episode: Quick Hitter: 3 Reasons to Love Being a Business Owner (00:37) Closing Thought: Consistency (16:52) I was recently asked what I loved about being a business owner. There are 3 big reasons for me that relate back to my sports background growing up. This is an often overlooked aspect of being in private practice but I believe it's one of the greatest sources of growth and development. Join in the conver...

Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power! - E212 Highlights from this episode: Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power (00:33) Closing Thought: Embarrassment is the Price of Entry (12:21) OD's tend to cringe at the the word "sales". As much hate as it gets, when you boil it down, it really is just communication. Your ability to be a great doctor depends on you being able to communicate with a patient: explain your findings, ...

Quick Hitter: The One Mistake that Will Change the Trajectory of Your Practice - E211 Highlights from this episode: Quick Hitter: The One Mistake that Will Change the Trajectory of Your Practice (00:37) Closing Thought: A Higher Calling (20:02) There is one thing that can cause your practice to either sink into the depths of despair or catapult into the stratosphere: the story you tell yourself. This is true for not only your practice but life in general. You want to go places and do big thin...

Quick Hitter: How to Not Let a Bad Situation Go To Waste - E210 Highlights from this episode: Quick Hitter: How to Not Let a Bad Situation Go To Waste (00:44) Closing Thought: The Magic Pill is in the Work You're Trying To Avoid (17:02) As private practice owners, there are going to be times when the crap hits the fan and things go sideways. It could be issues with your lab, being short staffed, your frame vendors aren't getting things to you, etc. The trick to not only surviving these issues ...

Quick Hitter: Customer Service vs. Hospitality - E209 Highlights from this episode: Quick Hitter: Customer Service vs. Hospitality (00:39) Closing Thought: What would you tell your 20 year old self? (18:30) The term "customer service" carries a lot of weight in business. Everyone claims to have it but few actually do. Today we are talking about the difference between that and hospitality and what we should take from each to be better doctors and practice owners. Join in the conversation and s...

Highlights from this episode: Quick Hitter: How To Recognize & Improve Your Practice Identity (00:39) Closing Thought: Quote from S. McNutt (14:38) You've heard me say this time after time but to have a successful practice, you need to know who you are. Knowing your priorities as an office will help guide not only your decisions as the owner but your team's. Your homework is to get what you think it is down on paper and then have your staff do the same thing. Use this as a tool to create a un...

Quick Hitter: Fact or Fiction? The Customer is Always Right - E207 Highlights from this episode: Quick Hitter: Fact or Fiction? The Customer is Always Right (00:38) Closing Thought: Immanuel Kant (18:30) This week we are talking about serving our patients. To serve them to the best of our ability, to be genuinely great doctors, is it better to be/provide whatever each of your patients wants? OR, is it better to practice to the best of your ability with certain specialties making your practice ...

Quick Hitter: How I Changed My Practice to Make My Specialty Stand Out - E206 Highlights from this episode: Quick Hitter: How I Changed My Practice to Make My Specialty Stand Out (00:44) Closing Thought: Quote from Steve Prefontaine (19:03) In this week's episode we are talking about how to make what you love to do the breadwinner of your practice. People want to have an expert in their issue. People travel for experts. Become the master in one arena and patients will flock to you for your exp...

Quick Hitter: Why and How to Dial in your Specialty - E205 Highlights of this episode: Quick Hitter: Why and How to Dial in your Specialty (00:37) Closing Thought: Hard work vs. Luck (15:15) In this week's episode we are discussing practice specialties. To grow them a specialty is simple and straight forward... but is extremely hard to do. We have unlimited options for us to grow and invest in, let's make the most of them! Join in the fun and subscribe to the podcast to keep up with all the g...

Quick Hitter: Keys to Avoid Overwhelming the Patient - E204 Highlights from this episode: Quick Hitter: Keys to Avoid Overwhelming the Patient (00:44) Closing Thought: Unplug (18:28) In this week's episode we are continuing our conversation on maximizing your bottom line with the last piece of the puzzle: your patients. We've talked about the limited bandwidth of our staff, patients have it even worse! Let's discuss the critical things we need to do to save our patients from being overwhelmed ...

The Keys to Managing Top Line Revenue with Your Vision & Your Team - E203 --- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message

Quick Hitter: 3 Ways to Boost Your Profitability and Be a Better Doctor -E202 Highlights from this episode: Quick Hitter: 3 Ways to Boost Your Profitability and Be a Better Doctor (00:36) Closing Thought: Indiscriminate Action is Lazy (16:12) Top line revenue is more of a vanity metric. The number that matters is your net. In this episode we are talking about how increased profitability helps you become a better doctor. There are 3 ways to increase your bottom line while specializing and prov...

Quick Hitter: How to Level Up Your Practice - E201 Highlights from this episode: Quick Hitter: How to Level Up Your Practice (00:41) Closing Thought: Start something and give it all you have (22:17) In the past few years, my practice has grown from 600k to 1.3m. There are several things that I believe have contributed to this and I want to share them with you! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sur...

Quick Hitter: As the CEO of Your Practice, What Should You Focus On - E200 Highlights from this episodes: Quick Hitter: As the CEO of Your Practice, What Should You Focus On (00:46) Closing Thought: Do No Spoil What You Have (20:20) We've talked a lot about being the CEO of your practice in past episodes (see episodes 82-91). But, once you carve out that time to actually BE the CEO, what do you do? What do you use all that time for? In this episode we walk through the things that I have planne...

Quick Hitter 5 Step Process to Unmatched Customer Service - E199 Highlights from this episode: Quick Hitter: 5 Step Process to Unmatched Customer Service (00:35) Closing Thought: The Test Comes Before the Lesson (26:26) It has been a while since we've talked about customer service but with something as seemingly obvious as this, we still need to make sure we are keeping it front of mind. In this episode I give you five steps to creating a practice with customer service at the forefront! Join i...

Quick Hitter: This is Your Permission to be Successful - E198 Highlights from this episode: Quick Hitter: This is Your Permission to be Successful (00:49) Closing Thought: Process Evaluation (22:11) "Action will delineate and define you". There is no reason you can't you do the amazing things that others are doing. Give yourself permission to go and do it. Those other people are no better than you. Of course imposter syndrome can be a challenge, but it's only as real as you allow it to be. Sta...

Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business - E197 Highlights from this episode: Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business (00:51) Office Talk: Family Spring Break story (19:35) Closing Thought: Good Boy! (27:54) In this week's episode we are talking about the Pareto principle (basically the 80/20 rule). This can be applied in so many areas of our lives but obviously today I am applying it to our optometric practices. Whether you ow...