Why Your Optometry Practice Feels Stuck (And How to Move Forward) | E316

Why Your Optometry Practice Feels Stuck (And How to Move Forward) | E316

Highlights from this episode:

Why Your Optometry Practice Feels Stuck (And How to Move Forward) (00:49)

Closing Thought: Old Habits vs. New Standards (20:01)

One of the hardest lessons I’m learning as a practice owner is that the decisions that got me here aren’t always the ones that will get me where I want to go next. In this episode, I’m sharing how I’m learning to think like a CEO instead of just a doctor, why we hold on to the parts of our business that feel comfortable, and the framework I use to make bigger, long-term decisions—even when there’s no guarantee they’ll work. We talk about opportunity cost, identity shifts, and why you have to stop judging decisions based on your favorite hour of the week and start evaluating the entire business. If you’re feeling stuck between where your practice is today and where you know it could be, this episode will challenge you to see the whole board before making your next move.