Episodes

May 21, 2026

Why Growing Your Optometry Practice Feels So Hard (Even When You’re W…

Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) | E306 Highlights from this episode: Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) (00:48) Closing Thought: The Cost ...

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May 14, 2026

The Hidden Ceiling in Your Practice: YOU | E305

The Hidden Ceiling in Your Practice: YOU | E305 Highlights from this episode: The Hidden Ceiling in Your Practice: YOU (01:27) Closing Thought: The Cost of In-Action (25:29) Adding an associate didn’t just grow my optometry p...

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May 7, 2026

You're Not Losing Motivation, You're Losing Chaos: How to Survive the…

You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Gowth | E304 Highlights from this episode: You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of P...

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April 30, 2026

Conviction vs. Push Back: The CEO Test | E303

Conviction vs. Push Back: The CEO Test | E303 Highlights from this episode: Conviction vs. Push Back: The CEO Test (01:05) Closing Thought: Which kid are you going to feed? (31:11) In this week's episode, we're talking about ...

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April 23, 2026

Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Gr…

Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth | E302 Highlights from this episode: Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth (01:03) Closing Thought: Love where you ...

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April 16, 2026

Strategic Discomfort vs. Boredom Discomfort: Making the Pain Producti…

Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive | E301 Highlights from this episode: Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive (00:45) Closing Thought: Conquering the Worl...

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April 9, 2026

Sprint vs Sustain: How Smart ODs Scale Without Burning Out | E300

Sprint vs Sustain: How Smart ODs Scale Without Burning Out | E300 Highlights from this episode: Sprint vs Sustain: How Smart ODs Scale Without Burning Out (00:58) Closing Thought: The courage of leadership (25:35) In this epi...

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April 2, 2026

Private Practice Growth: Turning a Specialty Into a Revenue Driver| E…

Private Practice Growth: Turning a Specialty Into a Revenue Driver | E299 Highlights from this episode: Private Practice Growth: Turning a Specialty Into a Revenue Driver (00:50) Closing Thought: Learning to Swim (25:55) I’ve...

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March 26, 2026

The Secret to Growing Your Optometry Practice: Empower Your Team | E2…

The Secret to Growing Your Optometry Practice: Empower Your Team | E298 Highlights from this episode: The Secret to Growing Your Optometry Practice: Empower Your Team (00:50) Closing Thought: 5 Magnetic Affirmations (20:44) I...

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March 19, 2026

Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving…

Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297 Highlights from this episode: Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice (1:00) Closing Thought: The li...

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March 12, 2026

Stop Being the Hero Doctor: Build a Practice That Runs Without You | …

Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296 Highlights from this episode: Stop Being the Hero Doctor: Build a Practice That Runs Without You (00:37) Closing Thought: When the medicine shows up (2...

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March 5, 2026

Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye…

Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices | E295 Highlights from this episode: Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices (00:53) Closing Th...

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Feb. 26, 2026

How to Differentiate Your Optometry Practice in a Crowded Market | E2…

How to Differentiate Your Optometry Practice in a Crowded Market | E294 Highlights from this episode: How to Differentiate Your Optometry Practice in a Crowded Market (00:46) Closing Thought: Living in the Present (24:04) In ...

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Feb. 19, 2026

The Power of the Elevator Pitch | E293

The Power of the Elevator Pitch | E293 Highlights from this episode: The Power of the Elevator Pitch (00:38) Closing Thought: Calm during the storm (28:48) In this episode, we are breaking down why every private practice owne...

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Feb. 12, 2026

Failure, Fear, and Growth: A New Way to Think About Running Your Prac…

Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292 Highlights from this episode: Failure, Fear, and Growth: A New Way to Think About Running Your Practice (01:01) Closing Thought: 4 Life Lessons ...

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Feb. 5, 2026

Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291

Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291 Highlights from this episode: Rest Isn’t a Reward: The Secret to Sustainable Practice Growth (01:01) Closing Thought: Embracing Everything (21:20) In this ...

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Jan. 29, 2026

Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Own…

Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner | E290 Highlights from this episode: Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner (00:46) Closing Thought: The Blind Man's Sti...

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Jan. 22, 2026

Specialty Clinics in Optometry: Lessons from Building a Successful Dr…

Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289 Highlights from this episode: Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice (01:09) Closing Thou...

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Jan. 15, 2026

Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E…

Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288 Highlights from this episode: Operator vs CEO: The Mindset Shift Every Practice Owner Must Make (00:53) Closing Thought: Intentionality (24:06) When I s...

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Jan. 8, 2026

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Opt…

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287 Highlights from this episode: Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry (00:38) Closing Thought: The problem...

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Jan. 1, 2026

The Power of Specialization in Optometry: Stop Doing More to Grow Fas…

The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286 Highlights from this episode: The Power of Specialization in Optometry: Stop Doing More to Grow Faster (00:50) Closing Thought: The Hawthorne Eff...

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Dec. 25, 2025

How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285

How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285 Highlights from this episode: How I’m Setting Goals for 2026 as an Optometry Practice Owner (00:47) Closing Thought: Results of a Great Staff Experience In ...

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Dec. 18, 2025

What “Scaling” Really Means for Private Practice Optometrists | E284

What “Scaling” Really Means for Private Practice Optometrists | E284 Highlights from this episode: What “Scaling” Really Means for Private Practice Optometrists (01:03) Closing Thought: Being the "BEST" vs. Being "BETTER" (22...

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Dec. 11, 2025

The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists …

The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283 Highlights from this episode: The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists (00:54) Closing Thought: Keeping Your Conviction (...

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