Blog

5 Steps To Get What you Want & Grow Your Practice - E6 One of the biggest hurdles a new practice owner must face is learning how to handle being in charge of more than just themselves. The days of merely seeing patients, filling out chart notes…

My Myopia Management Journey - E5 This was a relatively calm week. The things that jumped out to me were 1. Myopia Management is going to be big. See Coopervisions acquisition of GP specialist. All the big industry names are going all in and invest…

Pearls from the August 2020 Issue of Optometric Management - E5 Review of ‘MOVE THE MIDDLE’ by April Jasper, OD, FAAO  This article spoke to me. I have been really trying to focus on my staff and getting the most out of them. In t…

Closing Thought of the Week: Are You Living in the Grey? - E4 Let's be honest, we are all clinicians and we have gotten to the point where we are at by studying textbooks and research articles and passing tests. In our worlds, a + b = c. We like te…

Are You Doing These 3 Things to Build Your Brand? - E5 Last week we discussed the non-verbal ways you can build your brand. This included internal marketing, decor, lighting, having a statement piece, and synergy of your office. I like to think of …

Myopia Management Journey - E4 Dimple Veiling on a First Day Follow-up This was an incredibly fun and educational week for me in my quest to start a myopia management clinic and become a bonafide “expert” in the field. One step at a ti…

Optometry In the News This week I looked over the July issue of Contact Lens Spectrum, their annual dry eye issue. We are inundated with dry eye treatment and therapies, so I will not bore you with the mundane. I did however run across a few articl…

This Week's Closing Thought: An Overnight Success in Optometry is 10 Years As I look back on the past 9 years, from graduation, opening and office, to starting my own myopia management niche, I am reminded of the wise words of the Optometry Godfath…

How To Communicate Your Brand Without Saying a Word You cannot get away from it. Everywhere we go, we are being marketed to. Now you may not even realize it, and you may not classify it as marketing, but there is a nonverbal communication that we a…

Myopia Management Journey - E3 It was a crazy, but exciting week. I honestly have not been so motivated to learn/master something since I opened the office. I have done a ton of research, did a full consultation, ordered CRT retainers for a patient…