You will be hard pressed to find someone more knowledgable and committed to spreading the word about your office than your staff. To do that however, they need to know what their mission is. A muddy or undefined objective will never spread the way you want. In fact it will…
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal…
To make selling second nature, your staff needs to know what complaints/issues/etc they're looking for. It has to be so engrained in them that if they were to hear it in just casual conversation somewhere, they immediately and without thought go into their explanation! Check out the full episode here…
Timecodes: 00:00 - Intro 00:54 - Run Down: How to increase sales without selling 20:45 - Office Talk: Culture and the straw that stirs the drink 23:39 - Closing Thought: Lessons from a donkey In this week's episode we are picking up from Episode 164 with part 2! Learn how…
Creating a viable vision is not a quick and easy task. It is a process. It's a living, breathing, and adapting organism. It has taken me several years to finally get clarity on what and where the next move is and it's STILL being adjusted. And that's ok! Give yourself…
In this week’s nugget it’s all about delegating. You want grow? You can’t be doing the same things you’ve always been doing. Your focus is needed elsewhere and it’s time to pass the torch on some of the other tasks. However, this is much easier said than done. It can…
When things aren't feeling right, you're miserable, or just don't feel complete, it's time for the next move. This is where the knowing what energizes you comes into play as well as some trial and error. If you haven't branched out and tried some things, you may not have any…
What do you feel like going into the week Monday morning? Are you excited? Energized? Or is it more a feeling of dread and being drained? If it's the later, you need to start looking at what you are doing. Find what energizes you and do that thing! Obviously there…
Timecodes: 00:00 - Intro 00:37 - Run Down: How to increase sales without selling 16:26 - Office Talk: Personal experience with new PCP 22:31 - Closing Thought: It's going to be okay In this week's episode we are talking about laying the foundation for a staff that sells like crazy…
If you have ONE shot with ONE patient to make them the biggest advocate of your office and you couldn't market to another soul afterwards, what would you do? What does your workup look like? You may be surprised by what may actually be very doable and make your impact…
There are a million and one ways to create a lasting impression. This is part of the thought experiment we talked about. Sit down and really flesh out what your "ULTIMATE" patient experience would look like. This is a blue sky exercise so nothing is off limits. When you are…
There is a saying that discipline is what you do when no one is looking. Are you taking care of the little things even when your patients or staff doesn't see? Are you putting in the time, effort, and energy to reach the goals you say you want to reach?…
Here's a fun thought experiment to do for your practice! There are a million things we would do for our patient experience if we knew they were our only chance at spreading the word about our practice. Why then don't we do these things every day with every patient?? Check…
Timecodes: 00:00 - Intro 00:49 - Run Down: Are you creating the ultimate experience for your patients? 18:28 - Office Talk: Optical and Staff Slip-up 26:17 - Closing Thought: Staffing - A vs. B vs. C Players In this week's episode we are talking about giving your patients the ultimate…
When is the right time to hire?? The answer is 👉 when you WANT, not NEED someone. If you are running so lean and efficiently that one person being out for any amount of time jeopardizes your experience (staff, patients, or both), you are understaffed. This can create an overly…
The person who is in love with the destination will never be as happy as the person who just loves getting there. Which one are you? Does this sound like you in your practice? Are you excited about that big goal you are chasing out in the future but really…
Figuring out your actual staffing needs may be a tough question to answer but it is EXTREMELY important. If you don't have a vision of how you want to provide your service, you will never have any idea where you really need to be and it will be a horrible…
If you are in private practice, you deal with staffing issues. It's just a part of life. There are absolutely things you can do to make it NOT as large a part of your life but if you are dead set against dealing with these kind of issues, private practice…
Timecodes: 00:00 - Intro 00:51 - Are You Efficient or Short Staffed? 27:24 - Office Talk: Failing forward on finding a new location 29:39 - Closing Thought: "Dream Big Dreams" The one consistent problem private practice owner deal with is staffing issues. Not only how to properly manage the team…
What can set you apart from the competition? What can you be the best in the world at? To figure this out, you need to know DEFINITIVELY the problem you are solving! Check out the full episode here 👉 https://youtu.be/wbtnFAMzMRk #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to…
Everyone has a story. THAT is your brand. Now you just need to find a way to convey it to your ideal customer and bring them through the door. Check out the full episode here 👉 https://youtu.be/wbtnFAMzMRk #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to…
We all have people we look up to. We admire and respect them and sometimes we may feel they are somehow not human. Like they do not face the same challenges or distractions as we mortals do. That could not be farther from the truth however. The people you think…
What makes a brand? Their story. How do they make money? They sell their story! They get people emotionally invested and the rest is history. Check out the full episode here 👉 https://youtu.be/wbtnFAMzMRk #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up with all…
There are big brands you know and love and one of the reasons you love them so much is you know EXACTLY what you can expect from them. This is both good news and bad news because that means all you have to do is be consistent... but that means…