Timecodes:
00:00 - Intro
00:45 - You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Growth
19:52 - Closing Thought: 3 Characteristics of Great CEOs
I used to think feeling bored in my practice meant I was losing my edge, but I’ve realized it’s actually a sign that things are working—and that’s where most ODs get tripped up. When the chaos fades, it’s tempting to chase shiny new services or ideas, but that’s exactly what stalls real growth. I have shifted from being a doer to a builder by measuring wins differently and creating urgency without blowing up what’s already working. If you’re in that “messy middle” of private practice growth, you need to stay disciplined long enough to actually finish what you started.
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