Timecodes:
00:00 - Intro
01:03 - What “Scaling” Really Means for Private Practice Optometrists
22:37 - Closing Thought: Being the "BEST" vs. Being "BETTER"
In this week's episode I’m breaking down what scaling really means for private practice owners—and why it doesn’t have to mean more locations or a bigger empire. I share the hard lessons I learned from scaling too early, how a CEO mindset shifted everything, and why clarity, systems, and product-market fit matter more than growth for growth’s sake. If you’ve ever felt stuck, afraid to rock the boat, or unsure what actually sets your practice apart, this episode will help you think differently about growth heading into the new year.
#theultimateod #optometrypodcast #theultimateodpodcast
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