In this episode, I dive into one of the biggest mindset traps holding private practices back — running your clinic like a retail store. 👓 As optometrists, we operate two separate businesses under one roof: a medical clinic and a retail optical. When we start making clinical decisions based on retail outcomes, we undermine the care and trust that set us apart. I share how I’ve learned to separate these sides of the business, focus on delivering high-level patient care, and create a practice that patients trust for life — not just for their next pair of glasses.
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