Timecodes:
00:00 - Intro
00:52 - Stop Competing with the Middle 50%—Here’s How to Stand Out
17:29 - Closing Thought: Do one thing a thousand times
In this week's episode, I get real about the three big changes I’ve made to transform my specialty clinic with lessons learned the hard way after years of doing it wrong. There are a lot of things I wish I had done from the start when building out my dry eye center, now that I’m shifting from just selling treatments to building lasting, educational, and truly impactful care. Whether you’re doing myopia management, glaucoma, aesthetics, or dry eye creating awareness, offering a full treatment menu, and actually following up with your patients are must-do's! If you’re a private practice owner looking to evolve beyond the status quo, this one’s for you.
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