Timecodes:
00:00 - Intro
00:34 - Building Bigger Than You: Creating a Brand That Outlives the Doctor
17:46 - Closing Thought: Burn the boats.

In this week's episode it's all about having the tough conversations and making bold moves. I share how I navigated leadership challenges, staff transitions, and the emotional rollercoaster of growth, all while staying true to my core: giving hope, educating, and advising. From starting fresh with new hires to adding game-changing tech like Tixel, I’m building something that feels aligned and energizing. I’ve got a vision, a plan, and most importantly, the juice to make it happen—and I want that for you too. Whether you’re starting out, scaling up, or redefining your niche, this episode will hit home. Let’s talk passion, purpose, and what it really takes to create a brand that’s bigger than any one doctor.

#theultimateod #optometrypodcast #theultimateodpodcast

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