Oct. 2, 2025

Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice| E273

Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice| E273

Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice | E273

Highlights from this episode:

Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice (00:49)

Closing Thought: True Confidence is Earned (18:09)


This past year has felt like a decade’s worth of growth for me as a practice owner, and this week I’m breaking down the biggest risks I’ve taken that completely changed my business. From cutting my patient volume in half to deliver more value, to moving into a larger space, adding associates, and even putting my staff in scrubs—I share how each “big shot” has paid dividends. I’ll also talk about the power of saying no, narrowing your focus, and simplifying your systems so growth actually scales. If you’ve been holding back on making bold moves in your practice, this episode is the push you need to finally take them.


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