How to Differentiate Your Optometry Practice in a Crowded Market | E294

How to Differentiate Your Optometry Practice in a Crowded Market | E294

Highlights from this episode:

How to Differentiate Your Optometry Practice in a Crowded Market (00:46)

Closing Thought: Living in the Present (24:04)

In this episode, I dive deeper into why your elevator pitch matters and how clarity in your vision is the key to building a scalable, successful optometry practice. Refining my message around dry eye and ocular surface care transformed the way I lead my team, recruit doctors, and grow my business. If you’re tired of sounding like every other practice in town and want to truly stand out, this episode will challenge you to simplify your message and think like a CEO. Strong peers sharpen your clarity, and that clarity is what ultimately creates the practice and life you actually want.