Be More Profitable in Optical: 5 Things You Need to Consider NOW! - E11

Be More Profitable in Optical: 5 Things You Need to Consider NOW! - E11 Highlights from this episode:  Be More Profitable in Optical: 5 Things You Need to Consider NOW! (00:50) Cold Start: No room for pride here! (13:01) Myopia Management Journey: Utilizing Your Resources (19:03) Optical is a HUGE part of your office both in revenue and cost so you better treat it as such! In this episode Cash is king so the better you can control how you spend it on your inventory, the healthier you will be. I give you 5 things you need to pay attention to in order to make your optical a thriving part of your practice and not an exorbitant financial burden. (00:50) Got pride as a fresh-out-of-school doc? Yeah, check that at the door my friend. Cold-starting a practice requires you to be your most humble self in the sense that you are going to do every part of the job. Let me share why that's not a bad thing and realizing that this is a temporary season is crucial to both making good decisions and keeping you motivated. (13:01) In the world of my myopia management niche  this week, I am sharing how we need to best utilize the resources provided us. That means in every area of your practice too, from who you hire (getting outside the box hires with skills you are lacking), to programs you qualify for through vendors (ex. Smartbook, marketing materials, etc.). I've got lots of new progress for myself to report on as well so don't miss out! (19:03) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!