Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D.

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!

Recent Episodes

Aug. 21, 2025

From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E…

From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E267 Highlights from this episode: From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice (00:53) Closing Thought: Courage vs. Confidence (15:29) ...

Listen to the Episode
Aug. 14, 2025

Staffing, Patients, Strategy: The Non-Negotiables for Practice Succes…

Staffing, Patients, Strategy: The Non-Negotiables for Practice Success | E266 Highlights from this episode: Staffing, Patients, Strategy: The Non-Negotiables for Practice Success (00:50) Closing Thought: You can have anything...

Listen to the Episode
Aug. 7, 2025

How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265

How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265 Highlights from this episode: How I Went from Volume-Based Burnout to Vision-Fueled Freedom (00:41) Closing Thought: Don't Get Comfortable (17:47) In this e...

Listen to the Episode
July 31, 2025

Building Bigger Than You: Creating a Brand That Outlives the Doctor |…

Building Bigger Than You: Creating a Brand That Outlives the Doctor | E264 Highlights from this episode: Building Bigger Than You: Creating a Brand That Outlives the Doctor (00:34) Closing Thought: Burn the boats. (17:46) In ...

Listen to the Episode
July 24, 2025

Vision First: Why Every Optometrist Needs a 5-Year Plan | E263

Vision First: Why Every Optometrist Needs a 5-Year Plan | E263 Highlights from this episode: Vision First: Why Every Optometrist Needs a 5-Year Plan (00:41) Closing Thought: 2 Keys to Accomplishing Great Things (20:51) In thi...

Listen to the Episode
July 17, 2025

Navigating Turnover: How to Build a Culture That Thrives on Change | …

Navigating Turnover: How to Build a Culture That Thrives on Change | E262 Highlights from this episode: Navigating Turnover: How to Build a Culture That Thrives on Change (01:08) Closing Thought: The only way to do great work...

Listen to the Episode

Reviews

Excellent

"Exceptional content. Lots of action steps to quickly implement."

NGeyecare | Oct. 11, 2020

Dynamite

"We need more practical podcasts like this! This is loaded with actionable steps that improve life in the exam lane and as a business owner. Keep it up Dr. Lillie! Dynamite!"

NGeyecare | Sept. 24, 2021

A First Class Podcast

"Dr. Lillie truly cares about his listeners and brings information that is applicable and valuable to anyone who is in the World of Optometry!"

Texas018 | Dec. 30, 2021