Optometry: The Ultimate O.D.
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
Recent Episodes
Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Opt…
Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287 Highlights from this episode: Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry (00:38) Closing Thought: The problem...
The Power of Specialization in Optometry: Stop Doing More to Grow Fas…
The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286 Highlights from this episode: The Power of Specialization in Optometry: Stop Doing More to Grow Faster (00:50) Closing Thought: The Hawthorne Eff...
How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285
How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285 Highlights from this episode: How I’m Setting Goals for 2026 as an Optometry Practice Owner (00:47) Closing Thought: Results of a Great Staff Experience In ...
What “Scaling” Really Means for Private Practice Optometrists | E284
What “Scaling” Really Means for Private Practice Optometrists | E284 Highlights from this episode: What “Scaling” Really Means for Private Practice Optometrists (01:03) Closing Thought: Being the "BEST" vs. Being "BETTER" (22...
The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists …
The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283 Highlights from this episode: The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists (00:54) Closing Thought: Keeping Your Conviction (...
From Recall to Reels: The Marketing Strategy Behind My Fastest Practi…
From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282 Highlights from this episode: From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet (00:47) Closing Though...